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Investments

25

Partners & Customers

1

About primeCROWD

primeCROWD is a startup investor network.

primeCROWD Headquarter Location

Siebenbrunnengasse 17/7

Vienna, 1050,

Austria

+43 660 111 90 11

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primeCROWD Web Traffic

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primeCROWD Rank

Latest primeCROWD News

Circular Economy / FinTech: main incubator and primeCROWD invest in Estonian Startup Fairown Finance

Jan 13, 2021

Circular Economy / FinTech: main incubator and primeCROWD invest in Estonian Startup Fairown Finance January 13, 2021 Fairown enables the best brands and innovative retailers to launch hardware subscription saving 10x on time. main incubator, the early-stage investor of Commerzbank Group, and Vienna-based startup-investors network primeCROWD invest a seven-digit amount in the Tallinn-based company. Frankfurt am Main/ Tallinn / Vienna, 13.01.2021: main incubator and primeCROWD have participated in a seed round of the Estonian FinTech startup Fairown Finance and invested all together a seven-digit amount. “Fairown provides a subscription financing platform and payment services. Helping companies move from linear to a circular economy has been my passion and mission for 17 years. This investment paves the way for the sustainable future as we expand through Europe and beyond,” says Hendrik Roosna, CEO of Fairown. Fairown, founded in 2018, has developed a plug&play solution to allow their customers to offer physical products on a subscription basis. The subscription market grew rapidly over the last years. New generation consumers start to value services and fast access to products more than ownership, which led to the transformation of whole industries like music and film. Regulatory initiatives like the EU’s Green Deal bring this trend to physical goods, as companies will need to shift from a linear to a circular business model. For companies like Apple, HP, STIHL or IKEA circular economy is the epicenter of innovation. The first step towards a circular business model is to gain more control over product lifecycles and secondary market items. Offering products via subscription is, therefore, a prerequisite for circularity. Setting up in-house subscription models takes original equipment manufacturers (OEMs) on average 1,5 years for each market. Fairown offers a 10x faster solution to this complex and time-consuming challenge, allowing these companies to establish subscription plans for their physical products within 5 weeks, depending on the respective country. Fairown is currently active in the Nordics and Baltics offering its services to various industries like electronics, gardening, or luxury goods. With this capital injection, the investors will support the startup in its further product development and international expansion into large European markets, such as France, UK, and Germany. With STIHL, Fairown was already able to acquire a large German OEM. “With Fairown, Hendrik and his team built a company that really has the potential to massively decrease waste, enhance product utilization and increase customer satisfaction all this while having a solid and scalable business model. Fairown creates a win-win-win situation for customers, OEM’s and the planet,” states Moritz Schwarz, Investment Manager at main incubator. “We strive to provide professional access to startup investments across borders by connecting European startups with European investors, Fairown being the prime example of this. The team around its Founder Hendrik has managed to combine technology and sustainability, and thus building a scalable business model being already internationally active in 5 countries, within just 2 years. With the capital injection of our experienced and well-connected investors, I do see a lot of potential for Fairown to spur its international growth even further,” says Florian Übelacker, CCO at primeCROWD.

primeCROWD Investments

25 Investments

primeCROWD has made 25 investments. Their latest investment was in Swarm Analytics as part of their Seed VC - III on November 11, 2021.

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primeCROWD Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/23/2021

Seed VC - III

Swarm Analytics

$1.35M

No

1

11/8/2021

Series A

Fairown

$4.82M

No

2

9/14/2021

Seed VC

Hellstern

$1.77M

Yes

1

7/29/2021

Seed

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10

7/8/2021

Seed VC

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$99M

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10

Date

11/23/2021

11/8/2021

9/14/2021

7/29/2021

7/8/2021

Round

Seed VC - III

Series A

Seed VC

Seed

Seed VC

Company

Swarm Analytics

Fairown

Hellstern

Subscribe to see more

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Amount

$1.35M

$4.82M

$1.77M

$99M

New?

No

No

Yes

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

1

2

1

10

10

primeCROWD Partners & Customers

1 Partners and customers

primeCROWD has 1 strategic partners and customers. primeCROWD recently partnered with Q Advisers on November 11, 2018.

Date

Type

Business Partner

Country

News Snippet

Sources

11/20/2018

Partner

Q Advisers

Austria

QC·PARTNERS: partnership with primeCROWD – Q Advisers

For this purpose , partnerships were concluded with Q Advisers · ADVISERS and QC · PARTNERS .

2

Date

11/20/2018

Type

Partner

Business Partner

Q Advisers

Country

Austria

News Snippet

QC·PARTNERS: partnership with primeCROWD – Q Advisers

For this purpose , partnerships were concluded with Q Advisers · ADVISERS and QC · PARTNERS .

Sources

2

primeCROWD Team

7 Team Members

primeCROWD has 7 team members, including current Founder, Chief Executive Officer, Markus Kainz.

Name

Work History

Title

Status

Daniel Cronin

Founder

Current

Markus Kainz

Founder, Chief Executive Officer

Current

David Khassidov

Founder

Current

Ali Mahlodji

Founder

Current

Matthias Neumayer

Founder

Current

Name

Daniel Cronin

Markus Kainz

David Khassidov

Ali Mahlodji

Matthias Neumayer

Work History

Title

Founder

Founder, Chief Executive Officer

Founder

Founder

Founder

Status

Current

Current

Current

Current

Current

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