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Venture Capital
petersonpartners.com/ventures

Investments

139

Portfolio Exits

20

Funds

7

About Peterson Ventures

Peterson Ventures aim to be a premier capital partner for entrepreneurs and founders of businesses. They envisage to launch and grow great companies, whether they need seed capital or growth capital. They invest in search funds, seed- and early-stage companies, and small, later-stage companies that have revenues less than $10 million and positive EBITDA. Theyr typical investment size is between $100,000 and $1,000,000.

Headquarters Location

2755 East Cottonwood Parkway Suite 400

Salt Lake City, Utah, 84121,

United States

801-417-0748

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Latest Peterson Ventures News

Lifeforce Raises $12 Million

Jun 5, 2023

Lifeforce Raises $12 Million Health optimization platform Lifeforce, based in Santa Monica, raised a $12 million series A funding round led by Santa Monica-based M13 and Peterson Ventures. Lifeforce creates personalized wellness plans for users based on results from at-home diagnostic blood tests. The company said blood test results are interpreted by Lifeforce clinicians and that wellness programs are structured to address issues such as sleep, energy, libido, physical strength and weight. Lifeforce was founded by motivational speaker Tony Robbins, entrepreneur Peter Diamandis and Dugal Bain-Kim, the latter of which is now the chief executive of the company. Lifeforce shares its name with a self-help book about health technology written by Robbins, Diamandis and scientist and entrepreneur Robert Hariri. The company was founded in 2021 after being incubated by M13’s in-house venture engine, Launchpad. Backing includes Robbins, Diamandis and professional tennis player Serena Williams. “Our primary goal as a company is to help people function and feel, both mentally and physically, at their best,” Bain-Kim said. “By analyzing key biomarkers we’re able to personalize programs and assign functional medical doctors to each member in order to consult and stay on track throughout their health journey.” In order to set up a wellness plan, users pay $349 for the initial assessment. Membership then costs $129 per month. Blood tests are done regularly and are performed by registered phlebotomists, who can come to users’ homes. More than 40 biomarkers are drawn from the results and the user is then set up with a Lifeforce doctor to set up a personalized wellness plan. The monthly subscription covers clinician meetings every three months to assess progress. As wellness planning kicks off in popularity, several other companies are creating health advice programs based on blood or saliva testing. Competitors include Massachusetts-based InsideTracker, which curates diet and exercise plans, and Base, a New York company that provides lifestyle and supplement recommendations. Base charges about $500 for two months of testing and $180 for the accompanying “improvement plan,” while InsideTracker costs $659 for each test and its accompanying evaluation and health plan. “We’ll be using the series A funds in order to accelerate growth and reach new members who may not be currently aware of Lifeforce as a health option,” Bain-Kim said. “There isn’t yet a company that removes all of the friction from proactive and optimized healthcare. Lifeforce offers an all-in-one program that removes confusing and inaccessible steps for consumers.” Share

Peterson Ventures Investments

139 Investments

Peterson Ventures has made 139 investments. Their latest investment was in SaVia Health as part of their Seed VC on December 12, 2022.

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Peterson Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/8/2022

Seed VC

SaVia Health

$8.5M

Yes

11

11/20/2022

Series A

Particl

$8.5M

No

1

6/10/2022

Series A

Tava Health

$10M

No

1

5/11/2022

Seed VC

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$99M

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10

3/23/2022

Seed VC

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$99M

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10

Date

12/8/2022

11/20/2022

6/10/2022

5/11/2022

3/23/2022

Round

Seed VC

Series A

Series A

Seed VC

Seed VC

Company

SaVia Health

Particl

Tava Health

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Amount

$8.5M

$8.5M

$10M

$99M

$99M

New?

Yes

No

No

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Co-Investors

Sources

11

1

1

10

10

Peterson Ventures Portfolio Exits

20 Portfolio Exits

Peterson Ventures has 20 portfolio exits. Their latest portfolio exit was Blyncsy on August 14, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/14/2023

Acq - Fin

$99M

5

3/23/2023

Acquired

$99M

4

10/18/2022

Acquired

$99M

4

1/6/2022

Acquired

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$99M

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10

11/10/2021

Acquired

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$99M

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10

Date

8/14/2023

3/23/2023

10/18/2022

1/6/2022

11/10/2021

Exit

Acq - Fin

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

5

4

4

10

10

Peterson Ventures Fund History

7 Fund Histories

Peterson Ventures has 7 funds, including Peterson Ventures Opportunity Fund I.

Closing Date

Fund

Fund Type

Status

Amount

Sources

6/30/2022

Peterson Ventures Opportunity Fund I

1

6/30/2022

Peterson Ventures Fund IV

10

9/23/2020

Peterson Venture Partners III

$99M

10

11/26/2019

Peterson Venture Partners K-I

$99M

10

7/26/2016

Peterson Venture Partners II

$99M

10

Closing Date

6/30/2022

6/30/2022

9/23/2020

11/26/2019

7/26/2016

Fund

Peterson Ventures Opportunity Fund I

Peterson Ventures Fund IV

Peterson Venture Partners III

Peterson Venture Partners K-I

Peterson Venture Partners II

Fund Type

Status

Amount

$99M

$99M

$99M

Sources

1

10

10

10

10

Peterson Ventures Team

5 Team Members

Peterson Ventures has 5 team members, including current Founding Partner, Joel C. Peterson.

Name

Work History

Title

Status

Joel C. Peterson

Founding Partner

Current

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Name

Joel C. Peterson

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Work History

Title

Founding Partner

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Status

Current

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