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Venture Capital
petersonpartners.com/ventures

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Investments

130

Portfolio Exits

16

Funds

5

About Peterson Ventures

Peterson Ventures aim to be a premier capital partner for entrepreneurs and founders of businesses. They envisage to launch and grow great companies, whether they need seed capital or growth capital. They invest in search funds, seed- and early-stage companies, and small, later-stage companies that have revenues less than $10 million and positive EBITDA. Theyr typical investment size is between $100,000 and $1,000,000.

Peterson Ventures Headquarter Location

2755 East Cottonwood Parkway Suite 400

Salt Lake City, Utah, 84121,

United States

801-417-0748

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Latest Peterson Ventures News

Omnichannel Personalization Platform Rebuy Raises $4.4 Million

Jan 1, 2022

Omnichannel personalization platform Rebuy has raised $4.4 million in funding. These are the details. Rebuy, an omnichannel personalization platform, announced recently that it has raised $4.4 million in growth capital from Peterson Ventures and Sidekick Partners. Launched in 2017, the company was self-funded before accepting outside financing. As consumers come to expect more from e-commerce stores, personalization has become an essential part of the online shopping experience. And to stay competitive, brands are seeking to transform their default website into an intelligent online store that offers personalized shopping experiences to every customer. Rebuy, exclusively available to merchants on Shopify and Shopify Plus, empowers merchants to create personalized shopping experiences using AI-powered product recommendations, post-purchase follow-ups, and more. And once integrated, merchants typically see their average order value (AOV) increase by 5% up to 20% and beyond. Some shops are generating > 15% of their total revenue from Rebuy. Rebuy has expanded from its core offering as a repeat order app to include a full suite of onsite personalization solutions that include marketing tools, personalized reorder pages, a post-purchase offer engine, and a custom shopping cart. And now the company powers onsite personalization for 2,700+ Shopify merchants. Rebuy powers many of the biggest and fastest-growing direct-to-consumer brands, such as Primal Kitchen, Fanjoy, Something Navy, and Magic Spoon. The funding follows 12 months of rapid growth in which Rebuy has tripled its annual recurring revenue and more than doubled its customer base. And the company is cash-flow positive and processes more than 2 billion requests per month and has analyzed over $6 billion in merchant transactions. Rebuy is planning to use the new capital to rapidly grow its engineering and sales teams and expand and accelerate its product roadmap. And the company also aims to grow its partner network with top marketing agencies and e-commerce consultants via a new partner program launched earlier this year. KEY QUOTES: “Ecommerce brands are looking for the best tools to scale their revenue and automate their processes. By offering merchants the ability to easily offer personalized shopping experiences and intelligent product recommendations, Rebuy has built a product that delights consumers and drives high value for ecommerce merchants. After merchants integrate with Rebuy, they will immediately see an impact to their average order value and overall revenue. Rebuy is quickly establishing itself as the leader in this emerging ecommerce enablement category.”   — Taylor Jones, Principal with Peterson Ventures “We are thrilled to earn the backing of Peterson Ventures and Sidekick Partners. Their support will help us continue to empower merchants of all sizes to accelerate growth with onsite personalization. A big differentiator for us is our API-first approach. For example, our personalization engine works perfectly with headless sites, a fast-emerging category in ecommerce. And numerous third-party apps have built on our API. This means more functionality and growth for merchants.” — John Erck, Co-Founder and CEO of Rebuy “Rebuy is an emerging leader in ecommerce enablement due to the strength of the product and deep integrations with industry stakeholders. The results clients realize speak for themselves and Rebuy has grown rapidly without external investment by sharing in their customer’s success. With this new funding, the company will help even more merchants grow their ecommerce businesses.” — Dylan Schuler, Principal with Sidekick Partners

Dec 16, 2021
Rebuy Lands $4.4M

Peterson Ventures Investments

130 Investments

Peterson Ventures has made 130 investments. Their latest investment was in Luz as part of their Seed VC on December 12, 2021.

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Peterson Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/28/2021

Seed VC

Luz

$5M

Yes

Album VC, and Undisclosed Angel Investors

1

12/16/2021

Seed VC

Rebuy

$4.4M

Yes

2

11/11/2021

Seed VC

Videra Health

$3M

Yes

2

11/3/2021

Series B

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10

10/19/2021

Seed VC

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$99M

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10

Date

12/28/2021

12/16/2021

11/11/2021

11/3/2021

10/19/2021

Round

Seed VC

Seed VC

Seed VC

Series B

Seed VC

Company

Luz

Rebuy

Videra Health

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Amount

$5M

$4.4M

$3M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Album VC, and Undisclosed Angel Investors

Sources

1

2

2

10

10

Peterson Ventures Portfolio Exits

16 Portfolio Exits

Peterson Ventures has 16 portfolio exits. Their latest portfolio exit was Artemis Health on January 06, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/6/2022

Acquired

2

11/10/2021

Acquired

2

11/3/2021

IPO

$99M

1

2/8/2021

Acquired

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$99M

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10

1/19/2021

Acquired

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10

Date

1/6/2022

11/10/2021

11/3/2021

2/8/2021

1/19/2021

Exit

Acquired

Acquired

IPO

Acquired

Acquired

Companies

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Valuation

$99M

$99M

Acquirer

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Sources

2

2

1

10

10

Peterson Ventures Fund History

5 Fund Histories

Peterson Ventures has 5 funds, including Peterson Venture Partners III.

Closing Date

Fund

Fund Type

Status

Amount

Sources

9/23/2020

Peterson Venture Partners III

$65M

4

11/26/2019

Peterson Venture Partners K-I

$99M

10

7/26/2016

Peterson Venture Partners II

$99M

10

Peterson Search Partners I

10

Peterson Partners IX

10

Closing Date

9/23/2020

11/26/2019

7/26/2016

Fund

Peterson Venture Partners III

Peterson Venture Partners K-I

Peterson Venture Partners II

Peterson Search Partners I

Peterson Partners IX

Fund Type

Status

Amount

$65M

$99M

$99M

Sources

4

10

10

10

10

Peterson Ventures Team

4 Team Members

Peterson Ventures has 4 team members, including current Founding Partner, Joel C. Peterson.

Name

Work History

Title

Status

Joel C. Peterson

Founding Partner

Current

Dan Peterson

Managing Partner

Current

Benjamin Capell

Managing Director

Current

Ilana Stern

General Partner

Current

Name

Joel C. Peterson

Dan Peterson

Benjamin Capell

Ilana Stern

Work History

Title

Founding Partner

Managing Partner

Managing Director

General Partner

Status

Current

Current

Current

Current

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