Aug 3, 2012

Connexity Closes Seed Funding with $3M August 3, 2012 Follow @buyouts Digital advertising company Connexity, based in Ventura, Calif., has closed its seed funding round with $3 million. Rincon Venture Partners led the round, with participation from Siemer Ventures, Persistence Partners and Fastclick co-founders Jeff Pryor and Dave Gross. John Greathouse of Rincon Venture Partners has joined the company’s board   PRESS RELEASE Connexity, the integrated digital advertising company focused on audience optimization, today announced the closing of its seed funding stage. The new financing was led by Rincon Venture Partners with participation from Siemer Ventures, Persistence Partners and Fastclick Cofounders Jeff Pryor and Dave Gross. “With the completion of our seed funding stage and ongoing roll-out of our Audience Discovery solution, Connexity is moving from development and testing into a rapid growth phase,” said CEO Dave Gross. “We are very pleased to have Rincon as a new investor. We have known them for years and have been watching their rapid rise in the advertising technology space. They have grown to a level of domain expertise that compliments their extraordinary reputation as investment partners.”   In conjunction with the financing, John Greathouse of Rincon Venture Partners has joined the company’s board of directors. “Consistent with a primary tenet of our investment thesis, Connexity is a serially successful team which has experienced shared success in its prior ventures. Most notably, under Dave’s leadership at Fastclick, the Connexity team raised $400,000 before achieving sustained profitability and eventually selling the business for over $200 million,” said Greathouse. “Advertisers are hungry for new marketing solutions that engage online users with more relevant ads, rather than interrupt and annoy them. Connexity is leading the charge within the emerging, engagement-oriented advertising paradigm.”   About Connexity Connexity is an integrated digital advertising company focused on optimized audience buying and selling through its proprietary, streaming, end-to-end solution. Connexity Audience Discovery® extracts relevant connections, interests & consumer intent using multi-graph analysis, seeded with advertiser and publisher 1st party data. This unique approach applies a social networking architecture to the entire online audience and treats every ad as a product recommendation. Connexity delivers the optimal audience for each brand and the optimal ads for each audience. The company has offices in New York and Southern California. For more information, visit www.connexity.com. About Rincon Venture Partners Rincon Venture Partners seeks to partner with extraordinary entrepreneurs and assist them as they build world class businesses. The firm invests in early stage web-based businesses that are founded by experienced and cohesive teams, employ proven business models, and have a clear path to profitability with modest capital requirements. Rincon’s partners combine deep operating expertise with decades of professional investing experience to provide entrepreneurs with “full-stack” guidance and support. Sectors of particular emphasis include SaaS, online marketing platforms and services, and online commerce.