Investments
19Portfolio Exits
3Partners & Customers
10About Pernod Ricard
Pernod Ricard (OTCMKTS: PDRDF) manufactures wine, spirits alcoholic and non-alcoholic beverages. It offers brands such as Absolut, Ballantine's, Beefeater, Chivas Regal and more. The company was founded in 1975 and is based in Paris, France.

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Expert Collections containing Pernod Ricard
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Find Pernod Ricard in 1 Expert Collection, including Alcohol Tech.
Alcohol Tech
13 items
Companies focused on the production, distribution, and consumption of alcohol. This collection includes companies such as craft distilleries, e-commerce platforms, mobile apps, connected appliances, and alcohol substitutes, among others.
Latest Pernod Ricard News
Sep 18, 2023
18 September 2023 By Jessica Mason Asia has taken the lead as the market that is the biggest consumer of Scotch whisky, overtaking Europe, according to reports. According to the Japan Times , the Scotch Whisky Association (SWA) reported sales growth throughout Asia in a trend that has seen spirits makers experience double-digit sales growth for the region. The findings outlined how Chivas Brothers CEO Jean-Etienne Gourgues recently noted the extent of Chivas’ marketing efforts and revealed how it has worked with Chinese wedding planners to introduce the new tradition of whisky-sharing as a wedding day ritual. Support also came in the fiscal year report from Pernod Ricard which indicated Scotch whisky sales increased by 17% reaching a 10-year high with Asia being the biggest contributor to this growth, passing 21% in regional sales. Chivas, owned by Pernod Ricard, additionally showed a sales increase of 32%, mostly driven by Asian consumption. Meanwhile, Diageo highlighted in its sales report for its Johnnie Walker brand that there were only a 2% increase in Asian exports, but at the same time sales volume reportedly rose 7% showing that the category still has headroom. This year, according to the SWA, six out of 10 export destinations were Asian. Speaking about the trend, Bloomberg Intelligence analyst Duncan Fox told reporters: “Asia is where the longer-term growth will be, especially as you convert people from whatever the local whiskies are or the cheaper blends to more expensive whiskies over time.” Subscribe to our daily newsletter Subscribe
Pernod Ricard Investments
19 Investments
Pernod Ricard has made 19 investments. Their latest investment was in ecoSPIRITS as part of their Series A on May 5, 2023.

Pernod Ricard Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
5/3/2023 | Series A | ecoSPIRITS | $8M | Yes | 6 | |
10/13/2022 | Corporate Minority - II | Sovereign Brands | No | 7 | ||
10/19/2021 | Corporate Minority | Abasolo | Yes | 2 | ||
9/2/2021 | Corporate Minority | |||||
9/29/2020 | Corporate Minority |
Date | 5/3/2023 | 10/13/2022 | 10/19/2021 | 9/2/2021 | 9/29/2020 |
---|---|---|---|---|---|
Round | Series A | Corporate Minority - II | Corporate Minority | Corporate Minority | Corporate Minority |
Company | ecoSPIRITS | Sovereign Brands | Abasolo | ||
Amount | $8M | ||||
New? | Yes | No | Yes | ||
Co-Investors | |||||
Sources | 6 | 7 | 2 |
Pernod Ricard Portfolio Exits
3 Portfolio Exits
Pernod Ricard has 3 portfolio exits. Their latest portfolio exit was Clan Campbell on June 27, 2023.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
6/27/2023 | Divestiture | 5 | |||
Date | 6/27/2023 | ||
---|---|---|---|
Exit | Divestiture | ||
Companies | |||
Valuation | |||
Acquirer | |||
Sources | 5 |
Pernod Ricard Acquisitions
26 Acquisitions
Pernod Ricard acquired 26 companies. Their latest acquisition was Skrewball Whiskey on March 21, 2023.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
3/21/2023 | Corporate Majority | 5 | ||||
12/21/2022 | Corporate Majority | 3 | ||||
10/17/2022 | Corporate Majority | 8 | ||||
3/1/2022 | ||||||
9/21/2021 |
Date | 3/21/2023 | 12/21/2022 | 10/17/2022 | 3/1/2022 | 9/21/2021 |
---|---|---|---|---|---|
Investment Stage | |||||
Companies | |||||
Valuation | |||||
Total Funding | |||||
Note | Corporate Majority | Corporate Majority | Corporate Majority | ||
Sources | 5 | 3 | 8 |
Pernod Ricard Partners & Customers
10 Partners and customers
Pernod Ricard has 10 strategic partners and customers. Pernod Ricard recently partnered with Ogilvy & Mather on July 7, 2023.
Date | Type | Business Partner | Country | News Snippet | Sources |
---|---|---|---|---|---|
7/12/2023 | Vendor | United States | Ogilvy Wins Global Creative Duties for Jameson. TBWA previously held the account for 20 years , and Buckley noted on the relationship : `` Big acknowledgments to TBWA as they have been our partners for 20 years plus . '' | 1 | |
7/1/2023 | Supplier | Japan | Pernod Ricard to bring Kirin Brewery’s Japanese Fuji whisky to Europe This agreement is the second of its kind between Pernod Ricard and Kirin Brewery after the long-standing partnership to distribute Four Roses bourbon in Europe and beyond . | 2 | |
5/31/2023 | Vendor | Switzerland | Swiss scaleups reach for global markets Taurus has partnered with Pernod Ricard , one of the world 's leading premium spirits companies , to deploy Taurus ' tokenisation and custody product suite to power its Web3 initiatives . | 2 | |
5/29/2023 | Partner | ||||
5/25/2023 | Partner |
Date | 7/12/2023 | 7/1/2023 | 5/31/2023 | 5/29/2023 | 5/25/2023 |
---|---|---|---|---|---|
Type | Vendor | Supplier | Vendor | Partner | Partner |
Business Partner | |||||
Country | United States | Japan | Switzerland | ||
News Snippet | Ogilvy Wins Global Creative Duties for Jameson. TBWA previously held the account for 20 years , and Buckley noted on the relationship : `` Big acknowledgments to TBWA as they have been our partners for 20 years plus . '' | Pernod Ricard to bring Kirin Brewery’s Japanese Fuji whisky to Europe This agreement is the second of its kind between Pernod Ricard and Kirin Brewery after the long-standing partnership to distribute Four Roses bourbon in Europe and beyond . | Swiss scaleups reach for global markets Taurus has partnered with Pernod Ricard , one of the world 's leading premium spirits companies , to deploy Taurus ' tokenisation and custody product suite to power its Web3 initiatives . | ||
Sources | 1 | 2 | 2 |
Pernod Ricard Team
20 Team Members
Pernod Ricard has 20 team members, including current Senior Vice President, Anu Rao.
Name | Work History | Title | Status |
---|---|---|---|
Anu Rao | Senior Vice President | Current | |
Name | Anu Rao | ||||
---|---|---|---|---|---|
Work History | |||||
Title | Senior Vice President | ||||
Status | Current |
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