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Venture Capital
perleventures.com

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Investments

8

Portfolio Exits

2

About Perle Ventures

Perle Ventures is a venture capital firm that invests and supports multiple venture and growth stage technology companies.

Perle Ventures Headquarter Location

52 Martin Place L24

Sydney, New South Wales, 2000,

Australia

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Latest Perle Ventures News

Australia’s Simple lands $17M to grow its marketing intelligence platform worldwide

Aug 28, 2018

Simple , an Australia-based business that operates a platform for managing marketing strategies and campaigns, has pulled in $17 million to expand its business in the U.S. and other global markets. The round was led by BBRC Private Equity, the fund from multi-millionaire retailer Bretty Blundy, with participation from existing backer Perle Ventures. Unlike most marketing services out there, Simple doesn’t involve itself in execution. It instead is “upstream planning,” which essentially means it helps teams to manage their campaigns by focuses on areas like planning, budgeting, organization, analysis and more. The primary idea is to increase efficiency and value for money from marketing, particularly across the complexity of large and global organizations. Simple recently tie-up with Microsoft over the launch of its new ‘intelligent market platform’ which, unveiled at Microsoft’s Inspire partners’ conference in Las Vegas, is built on top of the tech giant’s Azure platform. It offers integrations with services like Microsoft Office that are handy for organizations that find themselves working deep in the Microsoft services burrow. Simple CEO Aden Forrest told TechCrunch in an interview that Simple’s clients span a range of industries, including areas like banking, retail, insurance, gambling. That base is global, but Forrest wants to push on to exploit further opportunities in regional markets. “This round is about how can we can take what we’ve learned and scale it up and take it global,” he said. “We feel there’s a phenomenal opportunity to take what we’ve learned and push it up through Asia, into the U.S. and across Europe.” Simple CEO Aden Forrest. Photography by Quentin Jones. 26 Oct 2017. Forrest, who past stints include a spell as head of enterprise sales at Salesforce Australia/New Zealand, said Australia will remain HQ and tech center for Simple, but the firm plans to deploy local sales and marketing teams in markets were it spies opportunities to go deeper. That’s likely to include the U.S. for sure, although the company already operates a distributed customer service team to cater to its global clientele.

Perle Ventures Investments

8 Investments

Perle Ventures has made 8 investments. Their latest investment was in Academy Xi as part of their Series C on October 10, 2021.

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Perle Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

10/4/2021

Series C

Academy Xi

$10.18M

No

3

8/27/2018

Series A

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$99M

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10

7/23/2018

Series B

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$99M

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10

8/15/2017

Seed VC

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$99M

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10

6/14/2017

Series A

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$99M

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10

Date

10/4/2021

8/27/2018

7/23/2018

8/15/2017

6/14/2017

Round

Series C

Series A

Series B

Seed VC

Series A

Company

Academy Xi

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Amount

$10.18M

$99M

$99M

$99M

$99M

New?

No

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Co-Investors

Sources

3

10

10

10

10

Perle Ventures Portfolio Exits

2 Portfolio Exits

Perle Ventures has 2 portfolio exits. Their latest portfolio exit was TradeGecko on August 04, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/4/2020

Acquired

$991

5

00/00/0000

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$991

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10

Date

8/4/2020

00/00/0000

Exit

Acquired

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Companies

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Valuation

$991

$991

Acquirer

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Sources

5

10

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