Investments
10Portfolio Exits
3
Want to inform investors similar to Perle Ventures about your company?
Submit your Analyst Briefing to get in front of investors, customers, and partners on CB Insights’ platform.
Latest Perle Ventures News
Aug 28, 2018
Simple , an Australia-based business that operates a platform for managing marketing strategies and campaigns, has pulled in $17 million to expand its business in the U.S. and other global markets. The round was led by BBRC Private Equity, the fund from multi-millionaire retailer Bretty Blundy, with participation from existing backer Perle Ventures. Unlike most marketing services out there, Simple doesn’t involve itself in execution. It instead is “upstream planning,” which essentially means it helps teams to manage their campaigns by focuses on areas like planning, budgeting, organization, analysis and more. The primary idea is to increase efficiency and value for money from marketing, particularly across the complexity of large and global organizations. Simple recently tie-up with Microsoft over the launch of its new ‘intelligent market platform’ which, unveiled at Microsoft’s Inspire partners’ conference in Las Vegas, is built on top of the tech giant’s Azure platform. It offers integrations with services like Microsoft Office that are handy for organizations that find themselves working deep in the Microsoft services burrow. Simple CEO Aden Forrest told TechCrunch in an interview that Simple’s clients span a range of industries, including areas like banking, retail, insurance, gambling. That base is global, but Forrest wants to push on to exploit further opportunities in regional markets. “This round is about how can we can take what we’ve learned and scale it up and take it global,” he said. “We feel there’s a phenomenal opportunity to take what we’ve learned and push it up through Asia, into the U.S. and across Europe.” Simple CEO Aden Forrest. Photography by Quentin Jones. 26 Oct 2017. Forrest, who past stints include a spell as head of enterprise sales at Salesforce Australia/New Zealand, said Australia will remain HQ and tech center for Simple, but the firm plans to deploy local sales and marketing teams in markets were it spies opportunities to go deeper. That’s likely to include the U.S. for sure, although the company already operates a distributed customer service team to cater to its global clientele.
Perle Ventures Investments
10 Investments
Perle Ventures has made 10 investments. Their latest investment was in Academy Xi as part of their Series C on October 10, 2021.

Perle Ventures Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
10/4/2021 | Series C | Academy Xi | $10.18M | No | 3 | |
8/27/2018 | Series A | Simple HQ | $12.48M | No | 2 | |
7/23/2018 | Series B | TradeGecko | $10M | Yes | 2 | |
6/14/2018 | Seed VC - III | |||||
8/15/2017 | Seed VC |
Date | 10/4/2021 | 8/27/2018 | 7/23/2018 | 6/14/2018 | 8/15/2017 |
---|---|---|---|---|---|
Round | Series C | Series A | Series B | Seed VC - III | Seed VC |
Company | Academy Xi | Simple HQ | TradeGecko | ||
Amount | $10.18M | $12.48M | $10M | ||
New? | No | No | Yes | ||
Co-Investors | |||||
Sources | 3 | 2 | 2 |
Perle Ventures Portfolio Exits
3 Portfolio Exits
Perle Ventures has 3 portfolio exits. Their latest portfolio exit was FiscalNote on August 01, 2022.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
8/1/2022 | Reverse Merger | 4 | |||
Date | 8/1/2022 | ||
---|---|---|---|
Exit | Reverse Merger | ||
Companies | |||
Valuation | |||
Acquirer | |||
Sources | 4 |
Perle Ventures Team
1 Team Member
Perle Ventures has 1 team member, including current Founder, Managing Director, Michael An.
Name | Work History | Title | Status |
---|---|---|---|
Michael An | Founder, Managing Director | Current |
Name | Michael An |
---|---|
Work History | |
Title | Founder, Managing Director |
Status | Current |
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.