Pepperwood Partners

Dec 15, 2011

By Angela Sormani eCommerce technology company Cinsay has acquired LaunchFish, the Dallas-based social media marketing firm. Cinsay is headquartered in Austin, Texas with offices in Dallas and Los Angeles and has raised approximately $40 million in private equity funding to date including backing from Dallas-headquartered boutique investment banking advisory firm Pepperwood Partners. PRESS RELEASE eCommerce technology company Cinsay, Inc. has acquired LaunchFish, the Dallas-based social media marketing firm; it was announced today by Christian Briggs, CEO of Cinsay, Inc. The combined companies offer a comprehensive social commerce marketing solution focused on driving measurable results and completing transactions through content syndication. “This acquisition is extremely synergistic for Cinsay, as we have had tremendous demand for our Smart Container™ managed services,” said Briggs in making the announcement. “It is a huge game changer for our clients, especially when considering the exponential growth that continues to take place in both video sharing and social commerce.” LaunchFish was founded in 2009 by Kyle Nelson, a 20-year marketing veteran whose experience with emerging growth companies has generated tremendous success. During his career, Nelson has secured nearly $130 million in funding for startup ventures, and led exclusive partnerships with Fortune 1000 companies, including Yahoo!, broadcast.com, CBS, Sprint, Adecco and The Tom Peters Company. As CEO of LaunchFish, Nelson’s strategic vision led to the successful launch of social media campaigns for a client roster that includes ADTRAN, AVTEQ, and multiple “daily deal” ventures such as Seize the Deal, Social Goodies, and iDealGolfer. Nelson attended Texas Christian University (TCU) where he studied economics and psychology. As part of the acquisition agreement, Nelson will head Cinsay’s Social Services division. “Our clients are acutely focused on identifying tangible return on investment for their social media initiatives,” said Nelson. “Cinsay’s syndicatable eCommerce platform is ideal for leveraging video to promote, brand, generate leads and sell products through all types of social media networks including, but not limited to, Bloggers, Facebook, Twitter among others. We are excited about joining the Cinsay team and expanding our product offering to deliver social media with a measurable ROI.” Cinsay’s patent pending Smart Container™ technology platform uses proprietary intelligent internet objects, which appear as video players and can be shared across the web and other connected networks and mobile devices. The smart containers can be configured in a variety of ways to address the entire value chain of online marketing and shopping — including impressions, clicks, lead generation and transactions. One of the most appealing forms of media for sales and shopping is video, which provides a life-like representation and creates richer product browsing and/or shopping experiences. About Cinsay Cinsay, Inc., headquartered in Austin, Texas with offices in Dallas and Los Angeles, has raised approximately $40 million in private equity funding to date. The company offers comprehensive social commerce services that include social media management and eCommerce solutions. About LaunchFish LaunchFish, founded in 2009 in Dallas, is a full service, social media marketing firm. Its clients include Fortune 1000 companies in online commerce, retail, technology and healthcare industries. © 2015 Buyouts Insider / Argosy Group LLC