Investments
19Portfolio Exits
10About Peacock Equity Fund
Peacock Equity is a $250 million global fund founded by GE Commercial Finance - Media, Communications & Entertainment and NBC Universal. The joint venture, established in April 2007, focuses on companies developing technologies, platforms or business models with a strong, strategic fit to NBC Universal. Investments range from $3-25 million each. Industry concentrations include Advertising, Digital Content and Communities, Health, Technology and Wireless/Online

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Latest Peacock Equity Fund News
Jun 3, 2013
Tweet Bigpoint, a German online gaming firm, agreed to a majority stake sale to joint buyers NBC Universals Peacock Equity Fund and GMT Communications Partners, it was announced Monday. Bigpoint sold itself for about $110 million, with prior stakeholders Aurelia Private Equity, European Founders Fund and United Internet Beteiligungen cashing in on the popularity of games like DarkOrbit, F1Manager and The Pimps. According to the terms of the deal, NBC will acquire 35 percent of Bigpoint, with GMT acquiring an equal stake, and the companys Chief Executive Officer, Heiko Hubertz, reinvesting some of the proceeds to maintain a 30 percent share. Due to the recent influx of people joining online communities like Bigpoint, our sector has experienced enormous growth over the past five years, Hubertz said in a statement. With both GMT and Peacock Equitys backing we feel we are in a very strong position to capitalize on this growth. Hubertz founded the company six years ago. Bigpoints multiplayer game platform extends to more than 23 million registered users and generates its revenue through in-game virtual item purchases and advertising sales. A recent ad sales strategy allows companies buying space within Bigpoint games to post their advertisements on game characters and insert product placement spots into the site.
Peacock Equity Fund Investments
19 Investments
Peacock Equity Fund has made 19 investments. Their latest investment was in Great Bay Insurance as part of their Unattributed VC on August 8, 2019.

Peacock Equity Fund Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
8/16/2019 | Unattributed VC | Great Bay Insurance | $2.43M | Yes | 1 | |
11/2/2010 | Series D | Rubicon Project | $18M | Yes | ||
7/23/2010 | Series C - II | Vivox | $2M | Yes | ||
4/26/2010 | Series C | |||||
9/18/2009 | Debt |
Date | 8/16/2019 | 11/2/2010 | 7/23/2010 | 4/26/2010 | 9/18/2009 |
---|---|---|---|---|---|
Round | Unattributed VC | Series D | Series C - II | Series C | Debt |
Company | Great Bay Insurance | Rubicon Project | Vivox | ||
Amount | $2.43M | $18M | $2M | ||
New? | Yes | Yes | Yes | ||
Co-Investors | |||||
Sources | 1 |
Peacock Equity Fund Portfolio Exits
10 Portfolio Exits
Peacock Equity Fund has 10 portfolio exits. Their latest portfolio exit was Ramp on December 19, 2022.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
12/19/2022 | Acquired | 7 | |||
1/2/2020 | Acquired | 1 | |||
7/17/2019 | Acquired | 1 | |||
Date | 12/19/2022 | 1/2/2020 | 7/17/2019 | ||
---|---|---|---|---|---|
Exit | Acquired | Acquired | Acquired | ||
Companies | |||||
Valuation | |||||
Acquirer | |||||
Sources | 7 | 1 | 1 |
Peacock Equity Fund Acquisitions
1 Acquisition
Peacock Equity Fund acquired 1 company. Their latest acquisition was Bigpoint on June 06, 2008.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
6/6/2008 | Acq - Fin | 2 |
Date | 6/6/2008 |
---|---|
Investment Stage | |
Companies | |
Valuation | |
Total Funding | |
Note | Acq - Fin |
Sources | 2 |
Peacock Equity Fund Team
2 Team Members
Peacock Equity Fund has 2 team members, including , .
Name | Work History | Title | Status |
---|---|---|---|
Paul H. Lee | Builders VC, and Lightbank | Founder | Current |
Name | Paul H. Lee | |
---|---|---|
Work History | Builders VC, and Lightbank | |
Title | Founder | |
Status | Current |