
Investments
23Portfolio Exits
2Partners & Customers
10About PayU
PayU Hub develops an application programming interface (API) connection to accepting and optimizing online payments in any global market. It offers access to hundreds of local and global online payment methods. The company was founded in 2002 and is based in Hoofddorp, Netherlands.

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Fintech
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Latest PayU News
Feb 27, 2023
PayU , India’s leading online payments solution provider, announced the launch of 3D Secure 2.0 SDK, offering a full native checkout and superior customer experience for all card transactions. PayU merchants can provide optimized customer experience while complying with major card network upgrades – including Visa and Mastercard while gaining better security and fraud protection. PayU’s lightweight 3DS 2.0 SDK provides lowered latency and a 40% reduction in checkout time. This EMVCo certified offering has been developed by PayU in collaboration with Wibmo, a PayU owned full stack global PayTech company. Most card networks including Visa and Mastercard are geared to phase out older authentication systems and will be moving to 3DS 2.0 in India by October 2023. With a simple integration, PayU merchants and acquirers can be compliant with the 3DS 2.0 mandate. This light weight solution allows merchants to control user experience, offers the highest coverage across banks and card networks and unlocks frictionless, biometric capabilities. Commenting on this development, Manas Mishra, Chief Product Officer, PayU payments said “This product is part of our ongoing commitment to offering a faster and safer digital payments infrastructure for our merchants. With this, we are helping businesses provide customers best in class user experience, and better success rates while supporting security authentication for all card use cases.” This move is in line with PayU’s commitment to elevating its own security infrastructure and identifying ways to offer a safe digital payments infrastructure to the merchant community in India. Financial fraud in Indian banking amounted to INR 6,500 crore last year. Globally, 3DS 2.0 authentication has shown a 57% Fraud reduction and a 70% reduction in abandonment and is built for multiple devices and screen sizes, unlike earlier variants which were built only for computers.
PayU Investments
23 Investments
PayU has made 23 investments. Their latest investment was in Hands In as part of their Seed VC - II on May 5, 2023.

PayU Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
5/15/2023 | Seed VC - II | Hands In | $0.55M | Yes | Curve, Elavon, FIS, Global Processing Services, GoCardless, Pay.com, and PayU | 1 |
11/23/2022 | Series A - II | Indiagold | $10M | No | 8 | |
10/13/2022 | Series B - IV | Ayoconnect | $13M | Yes | 6 | |
9/15/2022 | Series C | |||||
9/2/2022 | Series A |
Date | 5/15/2023 | 11/23/2022 | 10/13/2022 | 9/15/2022 | 9/2/2022 |
---|---|---|---|---|---|
Round | Seed VC - II | Series A - II | Series B - IV | Series C | Series A |
Company | Hands In | Indiagold | Ayoconnect | ||
Amount | $0.55M | $10M | $13M | ||
New? | Yes | No | Yes | ||
Co-Investors | Curve, Elavon, FIS, Global Processing Services, GoCardless, Pay.com, and PayU | ||||
Sources | 1 | 8 | 6 |
PayU Portfolio Exits
2 Portfolio Exits
PayU has 2 portfolio exits. Their latest portfolio exit was Bakkt on October 15, 2021.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
10/15/2021 | Reverse Merger | 11 | |||
Date | 10/15/2021 | |
---|---|---|
Exit | Reverse Merger | |
Companies | ||
Valuation | ||
Acquirer | ||
Sources | 11 |
PayU Acquisitions
7 Acquisitions
PayU acquired 7 companies. Their latest acquisition was Red Dot Payment on November 15, 2022.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
11/15/2022 | Series B | $5.2M | Corporate Majority - II | 1 | ||
4/6/2022 | ||||||
1/10/2020 | Series B | |||||
7/5/2019 | Series B | |||||
5/31/2019 | Series D |
Date | 11/15/2022 | 4/6/2022 | 1/10/2020 | 7/5/2019 | 5/31/2019 |
---|---|---|---|---|---|
Investment Stage | Series B | Series B | Series B | Series D | |
Companies | |||||
Valuation | |||||
Total Funding | $5.2M | ||||
Note | Corporate Majority - II | ||||
Sources | 1 |
PayU Partners & Customers
10 Partners and customers
PayU has 10 strategic partners and customers. PayU recently partnered with Pine Labs, Google, Razorpay, NCPI, BharatPe, and Paytm on March 3, 2023.
Date | Type | Business Partner | Country | News Snippet | Sources |
---|---|---|---|---|---|
3/29/2023 | Partner | India, and United States | GPay, BharatPe, Razorpay, Paytm partner with NPCI to introduce credit card transactions on UPI GPay , BharatPe , Razorpay , Paytm partner with NPCI to introduce credit card transactions on UPI | 1 | |
6/14/2022 | Partner | United States | Uber and PayU team up to break LatAm's cash habit Uber and PayU team up to break LatAm 's cash habit | 2 | |
6/8/2022 | Partner | United States | PayU Boosts African Footprint With Ghana, New BNPL, QR Products PayU 's partnership with Payflex is enabling consumers in South Africa to bnpl with the ability to pay in four equal and interest-free installments . | 1 | |
3/3/2022 | Partner | ||||
2/14/2022 | Partner |
Date | 3/29/2023 | 6/14/2022 | 6/8/2022 | 3/3/2022 | 2/14/2022 |
---|---|---|---|---|---|
Type | Partner | Partner | Partner | Partner | Partner |
Business Partner | |||||
Country | India, and United States | United States | United States | ||
News Snippet | GPay, BharatPe, Razorpay, Paytm partner with NPCI to introduce credit card transactions on UPI GPay , BharatPe , Razorpay , Paytm partner with NPCI to introduce credit card transactions on UPI | Uber and PayU team up to break LatAm's cash habit Uber and PayU team up to break LatAm 's cash habit | PayU Boosts African Footprint With Ghana, New BNPL, QR Products PayU 's partnership with Payflex is enabling consumers in South Africa to bnpl with the ability to pay in four equal and interest-free installments . | ||
Sources | 1 | 2 | 1 |
PayU Team
29 Team Members
PayU has 29 team members, including , .
Name | Work History | Title | Status |
---|---|---|---|
Nitin Gupta | Ola Financial Services, Khojguru, and Lehman Brothers | Founder | Current |
Name | Nitin Gupta | ||||
---|---|---|---|---|---|
Work History | Ola Financial Services, Khojguru, and Lehman Brothers | ||||
Title | Founder | ||||
Status | Current |
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