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Investments

3

About Paul Hedrick

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Latest Paul Hedrick News

Western Brand Tecovas Sees Growth Spurred By Stores, Brand Experience and Culture

Oct 26, 2021

In episode 321 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Hedrick , CEO of Tecovas , a seller of handmade, high-quality western boots. Hedrick discusses the Tecovas business and his professional background, his inspiration for launching the western brand, and the factors he believes have spurred growth during the COVID-19 pandemic through physical retail expansion and e-commerce investments. He shares why brick-and-mortar stores will play a large role in the brand's future, how the company decides where to expand new physical locations, and how Tecovas is creating a seamless brand experience across physical and digital channels. In addition, Hedrick discusses the omnichannel services on Tecovas' road map, how he's managing current industry headwinds like supply chain disruptions and labor shortages, and the challenges of maintaining company culture in a hybrid work environment. Lastly, he shares where his attention is focused to continue growth at Tecovas through 2022 and beyond. In 2014, former McKinsey consultant — and Texan — Paul Hedrick quit his job in consumer private equity to launch Tecovas, the first direct-to-consumer western brand after being frustrated by the lack of high-quality and affordable cowboy boot options on the market.

Paul Hedrick Investments

3 Investments

Paul Hedrick has made 3 investments. Their latest investment was in Disco as part of their Seed VC on April 4, 2021.

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Paul Hedrick Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

4/7/2021

Seed VC

Disco

$5M

Yes

2

10/2/2019

Seed VC

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$99M

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10

4/3/2019

Seed - II

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$99M

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10

Date

4/7/2021

10/2/2019

4/3/2019

Round

Seed VC

Seed VC

Seed - II

Company

Disco

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Amount

$5M

$99M

$99M

New?

Yes

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Co-Investors

Sources

2

10

10

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