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Investments

3

About Patina Brands

Patina incubates beauty brands. Patina invests capital, advises founders, and facilitates global distribution in pursuit of long-term aspirations over short-term returns.

Patina Brands Headquarter Location

489 Fifth Avenue

New York, New York, 10017,

United States

734-274-1651

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Latest Patina Brands News

Sexual Wellness Brand Maude Raises $3.7 Million in Seed Funding

Nov 18, 2020

Sexual Wellness Brand Maude Raises $3.7 Million in Seed Funding   Maude closed an additional funding round of $2.2 million, bringing its total seed financing to $3.7 million. The round was led by Cassius with participation from True, Outbound Ventures, Vice Ventures, and Patina Brands. WHO: Maude was founded by Éva Goicochea in April 2018 after successful careers in healthcare legislation and brand strategy. As a brand built on quality, simplicity, and inclusivity, Maude is a modern intimacy company focused on sexual wellness for all people. The brand launched with four sex essential products and expanded to bath and body products, taking intimacy outside of the bedroom. WHY: The funding will be used to grow the team as well as expanding the product range and content platform. The raise will also support the expansion into larger key retailers in 2021. IN THEIR OWN WORDS: “Dakota [Johnson] so clearly embodies Maude’s mission. She fearlessly has taken on the subject of sex and intimacy through her work—becoming a powerful voice for inclusivity and progress. Her elevated eye for design and sharp sense of humor connect so seamlessly to our aesthetic,” says Maude founder and CEO Éva Goicochea. “On top of that, her venture into production through her company Teatime Pictures shows not only her entrepreneurial spirit but support of strong female voices.” “Sexual wellness is a fundamental human right. Maude’s ethos is something I strongly support, and is symbiotic with my core beliefs surrounding sexual health,” says Dakota Johnson. “Furthermore, the caliber and aesthetic of these products is excellent and elevated, and I love them. I am truly delighted to come on board as Co-Creative Director, hoping to weave sustainability and awareness/education-based initiatives into the fabric of the company, while delivering beautiful and quality sexual wellness products, accessible to all humans.” “At its core, Maude is a company that strongly believes in increasing access to care for all bodies, to decreasing stigma, and to changing the narrative on sexual health such that people feel comfortable embracing this as a part of their normal healthy lives,” says Dr. Jennifer Conti, advisor to Maude. “The sexual wellness industry has been monopolized for so many years by the same tired male-focused incumbents and hyper-feminine, trend-focused newer brands,” explains Goicochea. “Our take at Maude is that sex is human and we’re building a company that completely rethinks the approach to the category.” DETAILS: Maude received $2.2 million of additional seed financing, bringing its total seed financing to $3.7 million and total funding to $4.2 million. The latest round was led by Cassius, with participation from True, Outbound Ventures, Vice Ventures, and Patina Brands, who joined existing investors RRE and Tune House Capital. Maude also received angel investment from actor Dakota Johnson, Benjamin Millepied, Steven Alan, and Cédric Aumonier. Dakota Johnson has joined the brand as a co-creative director. Maude’s business has doubled in 2020. The company has received more than 22,000 pre-orders for its best-selling vibrator, which retails for $45. Advisors include Anna Sedgley, former COO Dow Jones, Gene Han, former Vice President of New Ventures, Target, Jennifer Conti, MD, OB/GYN Stanford University School of Medicine, and co-author, The Vagina Book. Photo: Daniela Spector via Maude

Patina Brands Investments

3 Investments

Patina Brands has made 3 investments. Their latest investment was in Outfit Talent as part of their Seed VC on November 11, 2021.

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Patina Brands Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/30/2021

Seed VC

Outfit Talent

$2.1M

Yes

1

11/17/2020

Seed VC - II

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$99M

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10

10/20/2020

Seed VC

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10

Date

11/30/2021

11/17/2020

10/20/2020

Round

Seed VC

Seed VC - II

Seed VC

Company

Outfit Talent

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Amount

$2.1M

$99M

New?

Yes

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Co-Investors

Sources

1

10

10

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