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Investments

4

Portfolio Exits

2

About Oren Dobronsky

Oren Dobronsky is an angel investor.

Oren Dobronsky Headquarter Location

California,

United States

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Latest Oren Dobronsky News

Google prepping its Duplex bot for a summer rollout

Jun 28, 2018

AP Photo/Marcio Jose Sanchez In this Tuesday, June 26, 2018, photo Oren Dobronsky (right) owner of Oren's Hummus Shop demonstrates the Duplex program, which allows the user to book an appointment over the phone, alongside Valerie Nygaard, product manager for Google, in Mountain View, Calif. Updated 17 hours ago MOUNTAIN VIEW, Calif. — When Google first introduced its phone-calling digital concierge Duplex in May, some thought it sounded too human. Others worried that it would secretly record calls with people. The search giant says it has been working to address these concerns. For starters, Google says that the bot will identify itself as an automated assistant upfront and will disclose that it's recording calls. Human operators will be standing by as backup should a call go off the rails. As for Duplex's tendency to use speech fillers like “ums” and “ahs,” Google notes that this technique improved the assistant's ability to book appointments by interacting more naturally with humans on the other end of the line. The search giant provided these and other details in a demonstration for reporters Tuesday ahead of the system's gradual rollout this summer. The company is taking great pains to assure that Duplex conforms to a set of principles around artificial intelligence it released earlier this month. Among them: only develop tools that are socially beneficial and that incorporate privacy by design. “We're not trying to trick people,” Scott Huffman, Google's vice president of engineering for the Google Assistant, told reporters. To demonstrate the point, he played a recording of an early Duplex prototype in which a computerized, British-accented male voice tried to book a restaurant reservation for four, and filled an awkward silence with an off-kilter “Hello.” “The system didn't sound very good,” Huffman said. “People would hang up on it. They got uncomfortable with the conversation. The team began to iterate on, ‘How do we make it sound more natural?' As they did that, with every step, we found that our success rate went up.” Now, Duplex can successfully book hair appointments, make restaurant reservations or check holiday business hours — the only tasks it is programmed to complete — four out of five times without intervention by humans. And it identifies itself in a few different ways. In one sample call, Duplex began, “Hi, I'm calling to make a reservation. I'm Google's automated booking service, so I'll record the call.” In another, it starts, “Hi I'm the Google Assistant, calling to make a reservation for a client. This automated call will be recorded.” Businesses can opt out of accepting calls from Duplex online, although that means Duplex won't update information on Google Maps after verifying information such as business hours. People who ask Duplex to place calls can limit what it shares with businesses — for instance, by keeping their email address private. In a test of Duplex, an Associated Press reporter acted as a restaurant employee and objected to the call being recorded. Google didn't allow audio or video recording of the demo to be shared, but the transcript went like this: Duplex: “Hi, I'd like to make a reservation. I'm Google's automated booking service, so I'll record the call. Um, can I book a table for Saturday, the 30th?” AP: “Uh, ok, but what if I don't want the call to be recorded?” Duplex: “Ok, uh we'll call you back on an unrecorded line.” A human operator called back within minutes, completed the booking and said the restaurant would be opted out of receiving Duplex calls in the future. John Havens, executive director for the IEEE's Global Initiative on Ethics of Autonomous and Intelligent Systems, says Duplex's upfront disclosure leaves him “deeply encouraged.” As people interact more with artificially intelligent systems, they need to be given clear choices about how they are willing to do so, he said. “You hung up and a human called back. If this becomes the norm, that's great.” Duplex's initial rollout will only cover questions about holiday and weekend hours in the coming weeks, and will be limited to a select group of testers and businesses. The ability to book restaurants or hair appointments will follow later this summer. Google's main focus is on small businesses that don't accept online reservations through apps such as Open Table, which the Google Assistant will use to book instead of Duplex if it's available. “I think it will just bring more business,” said Oren Dobronsky, owner of Oren's Hummus, where Google demonstrated the technology. His restaurant doesn't accept online reservations, and he fears some people just don't call because of the hassle. “Some people prefer not to talk to people. It's removing the friction.” For now, Google has no plans to give third party app developers access to the technology. Nick Fox, Google vice president of product and design for the assistant, said it's too early and Google is still learning how its bot will react with humans in the real world. “We have seen businesses hang up,” he said. “Is it comfortable to talk to, is it strange to talk to? That's what the purpose of this next phase is, to really understand what's working for them, what's not, iterate and go from there.”

Oren Dobronsky Investments

4 Investments

Oren Dobronsky has made 4 investments. Their latest investment was in Annabella as part of their Angel - II on July 7, 2020.

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Oren Dobronsky Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

7/5/2020

Angel - II

Annabella

$1.4M

Yes

3

7/12/2016

Seed VC

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$99M

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10

4/18/2016

Series A

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$99M

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10

6/29/2012

Angel

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$99M

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10

Date

7/5/2020

7/12/2016

4/18/2016

6/29/2012

Round

Angel - II

Seed VC

Series A

Angel

Company

Annabella

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Amount

$1.4M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

3

10

10

10

Oren Dobronsky Portfolio Exits

2 Portfolio Exits

Oren Dobronsky has 2 portfolio exits. Their latest portfolio exit was RedKix on July 26, 2018.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

7/26/2018

Acquired

$99M

3

8/23/2014

Acquired

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$99M

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10

Date

7/26/2018

8/23/2014

Exit

Acquired

Acquired

Companies

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Valuation

$99M

$99M

Acquirer

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Sources

3

10

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