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INTERNET | Internet Software & Services / Business Intelligence, Analytics & Performance Mgmt
numerator.com

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3

About Numerator

Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising, and sales data to make pursuing new possibilities simple for brand, retail, and agency clients.On April 19th, 2021, Numerator was acquired by Kantar at a valuation $1500M.

Numerator Headquarter Location

24 E. Washington St. Suite 1200

Chicago, Illinois, 60602,

United States

312-585-3927

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The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Numerator

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Numerator in 3 Expert Collections, including Grocery Retail Tech.

G

Grocery Retail Tech

300 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

I

In-Store Retail Tech

1,304 items

Startups aiming to work with retailers to improve brick-and-mortar retail operations.

C

Conference Exhibitors

5,302 items

Numerator Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Numerator Rank

Latest Numerator News

The Groceries Consumers Will Cut Back On If Prices Continue to Rise

Aug 23, 2021

More than half of shoppers would reduce sweet purchases, according to Numerator's quick-pulse survey Digital Editor More than half of consumers (54%) said that they'd cut back on desserts and candy if prices continue to rise in general. The federal government recently reported that the Consumer Price Index increased 5.4% last month from where it was in July 2020, matching its biggest jump since 2008, and consumers are taking notice. According to Chicago data firm Numerator 's Instant Survey, more than nine in 10 (95%) consumers said that they've noticed price increases in the past month. Further, they weren't optimistic about prices coming down. Seventy-five percent of consumers expected that brands and manufacturers would raise prices if production costs go up. Nearly three in five (58%) thought that manufacturers would adjust package sizing in response, 36% expected to see fewer sales, 26% expected brands to reduce the number of products available, and 22% thought that brands would reduce product quality. If prices indeed continue to rise in general, Numerator's survey found that consumers already know where they’ll cut back in the grocery store: More than half of consumers (54%) said that they'd cut back on desserts and candy. Close to half would cut back on prepared foods/deli items (47%), organic/premium items (46%) and soda/juices (45%). Nearly one-third (31%) would cut back on alcohol; 23% on sustainable or environmentally friendly items; 23% on meat, poultry, fish/seafood; and 18% on fresh produce. It’s not only consumers who are feeling stress about rising prices; grocers and suppliers face “unprecedented inflation” as well. The federal government reported that the food index increased 0.7% in July as five of the major grocery store food group indexes rose, with the food-at-home index increasing 2.6% over the past 12 months. According to the Bureau of Labor Statistics, the index for meats, poultry, fish and eggs continued to increase in July. The index rose 1.5% in July, its seventh monthly increase in a row, and followed a 2.5% increase in June. The index for cereals and bakery products, which declined in June, rose 1.2% in July, its largest one-month increase since April 2020. The index for other food at home rose 0.8% in July, also the largest monthly increase since April 2020. The index for nonalcoholic beverages rose 0.7% in July, and the index for dairy and related products edged up 0.6%. Meanwhile, Numerator’s Instant Survey found that consumers would also cut back in other areas if prices increase. The survey found that 69% of consumers would reduce spend on out-of-home dining and 57% say they would cut back on out-of-home entertainment. Around half of consumers said that they'd also cut back on holiday gifts  (52%) and/or upcoming holiday celebrations (46%). Consumers were divided when it came to stockpiling in anticipation of rising prices. More than half (56%) said that they've already stocked up on products, including household goods (44%), groceries (30%), and pet care and supplies (10%). The Numerator Instant Survey, fielded on Aug. 9 to 200 panelists from Numerator’s consumer purchase panel, was conducted to understand the impacts of inflation on consumer behavior and produce directional insights on inflation awareness and potential shifts in spending. Instant Surveys are short surveys with immediate turnaround to produce fast, directional insights.

Numerator Acquisitions

3 Acquisitions

Numerator acquired 3 companies. Their latest acquisition was Information Machines on December 16, 2020.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

12/16/2020

Acquired

1

10/8/2018

Unattributed

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$99M

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10

6/29/2017

Debt

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$99M

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10

Date

12/16/2020

10/8/2018

6/29/2017

Investment Stage

Unattributed

Debt

Companies

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Valuation

Total Funding

$99M

$99M

Note

Acquired

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Sources

1

10

10

Numerator Partners & Customers

3 Partners and customers

Numerator has 3 strategic partners and customers. Numerator recently partnered with Datasembly on August 8, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

8/4/2021

Partner

Datasembly

United States

Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift

Datasembly , a provider of real-time product pricing , promotions , and assortment data for retailers and consumer goods brands , announce a partnership with Numerator , a data-driven consumer and market intelligence company , to bring Temporary Price Reduction promotions monitoring to brands and retailers .

1

7/29/2021

Partner

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10

11/5/2018

Partner

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10

Date

8/4/2021

7/29/2021

11/5/2018

Type

Partner

Partner

Partner

Business Partner

Datasembly

Country

United States

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News Snippet

Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift

Datasembly , a provider of real-time product pricing , promotions , and assortment data for retailers and consumer goods brands , announce a partnership with Numerator , a data-driven consumer and market intelligence company , to bring Temporary Price Reduction promotions monitoring to brands and retailers .

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Sources

1

10

10

Numerator Team

23 Team Members

Numerator has 23 team members, including current Chief Executive Officer, Eric Belcher.

Name

Work History

Title

Status

Eric Belcher

Chief Executive Officer

Current

Regan Garrett

Chief Financial Officer

Current

Kevin Harakal

Chief Operating Officer

Current

Joshua Greenough

Chief Technology Officer

Current

Kelly Smith Dotson

Chief Marketing Officer

Current

Name

Eric Belcher

Regan Garrett

Kevin Harakal

Joshua Greenough

Kelly Smith Dotson

Work History

Title

Chief Executive Officer

Chief Financial Officer

Chief Operating Officer

Chief Technology Officer

Chief Marketing Officer

Status

Current

Current

Current

Current

Current

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