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INTERNET | Internet Software & Services / Business Intelligence, Analytics & Performance Mgmt
numerator.com

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Partners & Customers

3

About Numerator

Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising, and sales data to make pursuing new possibilities simple for brand, retail, and agency clients.On April 19th, 2021, Numerator was acquired by Kantar at a valuation $1500M.

Numerator Headquarter Location

24 E. Washington St. Suite 1200

Chicago, Illinois, 60602,

United States

312-585-3927

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The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Numerator

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Numerator in 3 Expert Collections, including Grocery Retail Tech.

G

Grocery Retail Tech

300 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

I

In-Store Retail Tech

1,395 items

Startups aiming to work with retailers to improve brick-and-mortar retail operations.

C

Conference Exhibitors

5,302 items

Numerator Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Numerator Rank

Latest Numerator News

Numerator_acquires_HatchTank

Dec 23, 2021

Numerator acquires HatchTank US – Data and tech company Numerator, part of Kantar, has acquired tech-enabled mobile qualitative survey company HatchTank for an undisclosed fee. The acquisition will help improve Numerator’s capabilities in qualitative, quantitative and panel-based research, the company said, as well as tech-enabled research tools offering instant surveys, deep segmentation analysis and qualitative capabilities. Numerator was acquired by Kantar earlier this year for an estimated $1.5bn, marking Kantar’s expansion into the US market. Numerator has remained a standalone business in the short term, but in the long term it will support Kantar’s Worldpanel division and US Ad Intelligence business. Amy Fitzgerald, senior vice-president strategy at Numerator, said: “The acquisition of HatchTank integrates seamlessly into our existing tech. “Within weeks, we will bring to market new capabilities including photo and video uploads from verified buyers, bringing a completely new view of the consumer to our customers.” Shamsu Bhaidani, founder and chief executive at HatchTank, said: “Being part of Numerator offers a unique opportunity to integrate qualitative research with verified purchase data to deliver a uniquely comprehensive view of consumers.”

Numerator Acquisitions

4 Acquisitions

Numerator acquired 4 companies. Their latest acquisition was HatchTank on December 20, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

12/20/2021

$99M

Acquired

5

12/16/2020

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$99M

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10

10/8/2018

Other

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$99M

$99M

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10

6/29/2017

Debt

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$99M

$99M

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10

Date

12/20/2021

12/16/2020

10/8/2018

6/29/2017

Investment Stage

Other

Debt

Companies

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Valuation

$99M

$99M

$99M

$99M

Total Funding

$99M

$99M

Note

Acquired

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Sources

5

10

10

10

Numerator Partners & Customers

3 Partners and customers

Numerator has 3 strategic partners and customers. Numerator recently partnered with Datasembly on August 8, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

8/4/2021

Partner

Datasembly

United States

Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift

Datasembly , a provider of real-time product pricing , promotions , and assortment data for retailers and consumer goods brands , announce a partnership with Numerator , a data-driven consumer and market intelligence company , to bring Temporary Price Reduction promotions monitoring to brands and retailers .

1

7/29/2021

Partner

Datasembly

United States

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10

11/5/2018

Partner

Ebiquity

United Kingdom

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10

Date

8/4/2021

7/29/2021

11/5/2018

Type

Partner

Partner

Partner

Business Partner

Datasembly

Datasembly

Ebiquity

Country

United States

United States

United Kingdom

News Snippet

Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift

Datasembly , a provider of real-time product pricing , promotions , and assortment data for retailers and consumer goods brands , announce a partnership with Numerator , a data-driven consumer and market intelligence company , to bring Temporary Price Reduction promotions monitoring to brands and retailers .

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Sources

1

10

10

Numerator Team

23 Team Members

Numerator has 23 team members, including current Chief Executive Officer, Eric Belcher.

Name

Work History

Title

Status

Eric Belcher

Chief Executive Officer

Current

Regan Garrett

Chief Financial Officer

Current

Kevin Harakal

Chief Operating Officer

Current

Joshua Greenough

Chief Technology Officer

Current

Kelly Smith Dotson

Chief Marketing Officer

Current

Name

Eric Belcher

Regan Garrett

Kevin Harakal

Joshua Greenough

Kelly Smith Dotson

Work History

Title

Chief Executive Officer

Chief Financial Officer

Chief Operating Officer

Chief Technology Officer

Chief Marketing Officer

Status

Current

Current

Current

Current

Current

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