Sep 5, 2023

Superframe – an AI-powered tool for optimizing companies’ Go To Market tool stack configuration – recently announced that it has raised a $5 million Seed round led by Dan Scholnick (Four Rivers) and Designer Fund and joined by a consortium of angel investors, including Essence VC, Nick Mehta, Lauren Antonoff, Pete Kazanjy, Bob Moore, Leslie Fine, and others. CRM systems and marketing automation software are necessities for companies with even a few salespeople. And these platforms promise efficiency and insight, but they are expensive and slow to configure and maintain, so they often feel more like dead weight. The dynamic nature of sales often forces Revenue Ops teams to make regular changes to these delicate systems at great expense: roughly 4x as much money gets spent configuring Salesforce as spent on Salesforce licenses. And that is just one piece of the stack. Superframe enables RevOps teams to make rapid, high-quality, maintainable changes to systems, enabling them to run whatever business processes will be best for their teams – not whatever processes are merely possible to implement. Starting with Salesforce, Superframe’s AI assistant provides instant answers to companies’ and consultants’ questions about their Go To Market systems so they can confidently implement changes. The product’s next iteration will enable teams to quickly reconfigure multiple systems at once, letting them focus on the revenue-generating aspects of their work. KEY QUOTES: “Companies spend far more money configuring these systems than they do on the systems themselves, totaling tens of billions of dollars every year, and with mediocre results. Adding speed and surety into the implementation process is a huge win for RevOps teams and the Sales and Marketing teams they support. We’ve seen how AI has transformed developer tools throughout our portfolio, and Superframe fits very well into that picture: enabling the kind of automation, speed, and accuracy that companies of the future require.” — Dan Scholnick, Managing Partner of Four Rivers Group “The generative AI revolution has shown us just how intuitive a chat interface can be, especially when used to abstract away the complexity of systems like Salesforce or Marketo. Superframe is built from the ground up with AI at its core. We are focused on delivering extremely accurate results; the biggest problem with many of the incumbent companies that have raced to drop GPT-4 into their products to capitalize on the AI hype. We are taking the opposite approach: over-indexing on accuracy with permissions as the first use case, and logically expanding our capabilities from there, with a laser focus on trustworthiness as a product and as a company.” — Derek Steer, Co-Founder and CEO of Superframe “Designer Fund loves to bring well-designed products to underserved spaces. When we asked our founders about the problem, many mentioned Salesforce maintenance and setup as a top pain point costing them tens of thousands of dollars, tons of time, and lots of frustration. For startups that need to move fast and effectively, removing this bottleneck and letting them focus on building great products and teams would be huge. This is why we’re excited to back Superframe and bring a well-designed solution to this space.” — Ben Blumenrose, Managing Partner, Designer Fund Trending on Pulse 2.0