Mar 27, 2023

27-03-2023 07:21:00 | by: Nixon Kanali | hits: 124 | Tags: African market intelligence startup Rwazi has raised a $4 million seed funding round led by Bonfire Ventures and saw participation from Newfund Capital and Alumni Ventures. The company founded in 2021 aims at bridging the gap by providing insights backed by data collected directly from consumers, to help brands learn more about the market. Rwazi is able to give insight into consumer profiles, their purchasing power, competitor products, and other marketing essentials. Company co-founder and CEO Joseph Rutakangwa says that they already have a presence in 40 countries in Africa. It’s also present in South Asia and Latin America. “By using Rwazi, multinationals access data on who is buying what, for how much, from where, when, and why, to help them drive revenue and expand. Because brands are getting data from the horse’s mouth and can see how consumers are making purchasing decisions, they can do hyper-local messaging, pricing, and packaging,” said Rutakangwa. According to  Rutakangwa, the new funding will be instrumental in their expansion drive. “We are rolling out new products this year that support different languages because this has been a barrier to our growth in these regions.” Rwazi wants to integrate multiple languages into its system in order to serve clients better. The need for such data cannot be underlined in emerging markets, but it’s not always easy to come by. They aim at bridging the gap by collecting the data directly from product users. The CEO said that its business model is useful for brands seeking the right locations for investments and expansion or targeting certain demographics. [Column] Mark Wilson: The ERP and technology trends that will shape 2023 Even with pandemic-related restrictions now a thing of the past, many reopened enterprises have quickly realised the market is not what it used to be ... read full column here [Column] David Meintjes: Unified communication and collaboration trends for 2023 As businesses continue evolving to meet changing customer behaviour, the uptake and investment in cloud unified communications platforms and tools will continue to soar ... read full column here [Column] Mikhail Marchenko: Major fintech trends that will affect online businesses in 2023 The rise of mobile financial services has been promoted by the advent of mobile money that enables users to access cash through their mobile devices .... read full column here INTERVIEWS. [Interview] Temitope O. Oguntosin, CTO, Femsin Technologies Solutions, Nigeria Femsin Technoloigies Solutions Limited is an IT solution company based in Lagos, which was founded and incorporated in Nigeria in 2018…  read full interview here [Interview] Dr. Kevin Muragaijimana MD, Founder & CEO of DoctorAI [Interview] Jennifer Feaster, Speaker, YouTube Creators Festival Jennifer Feaster  is a Managing Partner at  Age Africa , an agency that combines data and creativity to develop performance driven YouTube channels …  read full interview here INDUSTRY NEWS