Myke Naef

Oct 9, 2018

Leading the round is Blossom Capital, the new London-based venture capital firm co-founded by ex-Index and LocalGlobe VC Ophelia Brown. Frontify’s previous seed investors include Doodle co-founder Myke Naef, former Googler Thomas Duebendorfer, and Cédric Waldburger of Tenderloin Ventures. Founded in 2013 by CTO Roger Dudler — and headquartered in the Swiss city St. Gallen, no less — Frontify is a Software-as-a-Service that helps companies manage their branding in a more consistent and efficient way. The SaaS provides employees across an organisation access to an “always up-to-date” brand portal, media library, pattern library and style guides. It is targeted mostly at marketing and branding teams, but is also cleverly built to include designers and software engineers, so that all the respective people in a company can collaborate internally and externally on branded content. The premise, as articulated by Blossom Capital’s Brown, is that in an age of social media and a plethora of content channels, it is more important than ever for companies to cultivate and protect their brand. The text above is a summary, you can read full article here . 9