Predict your next investment

Private Equity
mithera.com

See what CB Insights has to offer

Investments

1

Portfolio Exits

1

About Mithera Capital

Mithera Capital is a cross-border M&A firm investing in advertising and marketing technology, IoT, data analytics, and healthcare.

Mithera Capital Headquarter Location

10400 NE 4th Street Suite 500

Bellevue, Washington, 98004,

United States

+1 (425) 659-5311

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Mithera Capital News

OTT Provider Tru Optik Lands $10 Million Funding Round

Apr 3, 2019

Share OTT outfit Tru Optik has announced a $10 million funding round from venture capital and institutional investors, a development that comes as investors clamor to get in on the next wave of ad tech. The round was led by Mithera Capital with additional participation by TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures and takes its total investment to $16 million with the funding to be used to hire senior and mid-level employees. Speaking with Adweek, Andre Swanston, Tru Optik CEO, said the funding would be used to further accelerate his company’s growth, specifically investments to bolster its 80 million-strong household graph, as well as potential expansion into Latin America and APAC. Tru Optik helps media buyers and owners measure the reach and impact of their OTT campaigns by measuring them against first- and third-party audience segments with the company having partnered with a raft of high-profile industry names. This includes a recent tie-up with Oracle Data Cloud, making it the first OTT-focused data management platform to integrate with ODC’s segments. This also builds on top of earlier partnerships with RTL-owned ad-tech company SpotX plus AppNexus , a full-suite programmatic outfit bought by AT&T last year. Swanston went on to characterize Tru Optik as “the Intel of OTT” by working with both buy- and sell-side players to make audience data actionable at scale in the fast-moving OTT sector. This is a trait that is now beginning to attract prospective investors in their droves, according to Swanston. “We’re not your typical type of ad-tech company,” he said. “We’re not out there selling our own Kool-Aid … we’re just the quiet company on the inside that makes everybody else’s thing work. And that was very compelling to a lot of strategic investors as well as venture capital firms.” OTT ad revenues are expected to top $20 billion in the U.S. alone next year with Mithera Capital managing director and COO Mark Feldman describing further growth as “inevitable.” In addition to the investment round, TransUnion and Tru Optik also announced a further tie-up that will better aid precision audience targeting of OTT media buys through the joint provision of syndicated, demographic and financial consumer segments. Matt Spiegel, evp, digital marketing solutions and head of media at TransUnion, added, “OTT is already a mainstream viewing option, globally. However, brands and media companies need the advanced one-to-one targeting capabilities and census-level measurement that Tru Optik provides to realize OTT’s advertising potential.” Share 1

Mithera Capital Investments

1 Investments

Mithera Capital has made 1 investments. Their latest investment was in TruOptik as part of their Series A - II on April 4, 2019.

CBI Logo

Mithera Capital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

4/3/2019

Series A - II

TruOptik

$10M

Yes

3

Date

4/3/2019

Round

Series A - II

Company

TruOptik

Amount

$10M

New?

Yes

Co-Investors

Sources

3

Mithera Capital Portfolio Exits

1 Portfolio Exit

Mithera Capital has 1 portfolio exit. Their latest portfolio exit was TruOptik on October 01, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

10/1/2020

Acquired

1

Date

10/1/2020

Exit

Acquired

Companies

Valuation

Acquirer

Sources

1

Mithera Capital Team

1 Team Member

Mithera Capital has 1 team member, including current General Partner, David Liu.

Name

Work History

Title

Status

David Liu

General Partner

Current

Name

David Liu

Work History

Title

General Partner

Status

Current

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.