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Investments

2

Portfolio Exits

1

About Mike Olson

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Latest Mike Olson News

Linktree raises $110 million, looks for “world-class talent”

Mar 16, 2022

When Linktree was founded in 2016, the idea of it was novel. It was a company designed to do two things: Put a link in your Instagram bio, and jam that link full of information, audience engagement tools, and merch pages. Now, the link-in-bio industry is a busy place, with companies like Pico and Koji integrating hundreds of apps into a single URL. Not to be outdone, Linktree is leveling up its business. The Melbourne-based company has announced a $110 funding round led by Index Ventures and Coatue Management. With that money, Linktree will be able to pursue multiple goals, including the expansion of its workforce and the growth of its user base in the U.S. The company’s American operation will be led by a new hire with plenty of experience in digital media. Mike Olson, formerly the Senior Vice President of Growth Initiatives at Twitch, will be based out of Portland, Oregon as Linktree’s new President. Olson will look to build upon the inroads his new company has made in the U.S. Notable Americans who use Linktree’s link-in-bio service include Selena Gomez, Noah Beck, Bella Poarch, and Dwayne ‘The Rock’ Johnson. Subscribe for daily Tubefilter Top Stories Subscribe New Linktree President Mike Olson. “I’m honored to be joining Linktree at this milestone moment,” Olson said in a press release. “Over the past few years, the creator economy has grown rapidly and Linktree has led the way through innovations in discovery, engagement, and monetization – there are so many commercial possibilities with an audience of this size.” Alex Zaccaria, who co-founded Linktree alongside his brother Anthony and Mike Humphreys, told Tubefilter that his team plans to use its fresh funding to hire “world-class talent.” Linktree currently has 240 employees, and Zaccaria hopes to double that number by the end of the year. He wants to expand his company’s employee rewards in order to make Linktree the “very best place in the world to work.” “As the ‘link in bio’ category creator, we will continue to champion innovation in the industry, building out the product itself, maintaining our leadership position,” Zaccaria said. “We’ve got about 24 million users and an ambitious, passionate vision to empower anyone to curate and grow their digital presence. To do that we need to be constantly anticipating their needs and delivering the world’s best online experiences.” According to Linktree, those 24 million users represent “exponential” growth for the six-year-old company. A press release cites “influencer,” “small business,” and “music” as three specific categories in which Linktree is rapidly acquiring customers. In total, the firm’s links-in-bio have registered 1.2 billion clicks to commerce-related websites in the past year, so the need for an expanded workforce is clear. The $110 million injection comes with a valuation of $1.3 billion. This new wave of capital will join the $55.7 million Linktree raised across two other rounds of funding. Beyond Index and Coatue, other entities that participated in the latest round include previous investors AirTree Ventures and Insight Partners, as well as new participant Greenoaks Capital. Subscribe for daily Tubefilter Top Stories Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox. Subscribe

Mike Olson Investments

2 Investments

Mike Olson has made 2 investments. Their latest investment was in Alluvium as part of their Seed VC on December 12, 2016.

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Mike Olson Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/7/2016

Seed VC

Alluvium

$2.5M

Yes

7

1/21/2015

Series B

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$99M

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10

Date

12/7/2016

1/21/2015

Round

Seed VC

Series B

Company

Alluvium

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Amount

$2.5M

$99M

New?

Yes

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Co-Investors

Sources

7

10

Mike Olson Portfolio Exits

1 Portfolio Exit

Mike Olson has 1 portfolio exit. Their latest portfolio exit was Alluvium on January 31, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/31/2019

Acquired

$99M

2

Date

1/31/2019

Exit

Acquired

Companies

Valuation

$99M

Acquirer

Sources

2

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