Michael Landau

Feb 9, 2021

While Quill previously handmade all of her jewelry in her kitchen, selling up to $7,500 in goods per month, she will relinquish most of that task now to artisan jewelers in the Los Angeles area. With Becket + Quill, the designer entered into a 50-50 partnership with Webb — an arrangement that reminded Webb of her original business plan for Drybar , when her brother Michael Landau supplied seed funding in order to facilitate Webb’s concept. Webb and Quill decided to link just before the pandemic and soldiered on throughout the crisis — particularly considering the digital nature of their business plan as well as the jewelry category’s resilience during this difficult period. “It’s a little bit of pressure [to launch this] because of Drybar , but this is such a different business. It’s direct-to-consumer with no retail store. In the day and age we are living, it’s a nice place to be in,” said Webb. “It’s a completely new category for me and I didn’t know much about it until Meredith graciously told me. It’s similar to the early days when my brother didn’t know anything about hair and put up all the money [for Drybar] and it’s the same thing here.” Webb is still on Drybar’s board and participates in big marketing and product decisions while also serving as the company’s public face. She declined to reveal her remaining stake in the company , which is largely owned by investment firms. In order to re-create some of Drybar’s magic, Webb brought in her ex-husband Cameron Webb — who did Drybar’s branding and visuals — to serve as a creative director for Becket + Quill. “Our packaging feels very special. Experience really matters — over the last 10 years [with Drybar] I knew that not only did the blowouts have to be great, it’s how we treat people, the music, all the touch points. We are trying to create the same experience now, so when the jewelry shows up at your door it comes in a cute box with special things inside. The website also doesn’t look like anything else,” said Webb. She and Quill are also in promotion mode, recognizing that demi fine is a crowded space. “We are sending mailers to every friend and influencer to get them excited and fall in love with the brand,” said Webb. “I do think our sweet spot is uniqueness. We are not looking to take over the world, we are just looking to bring a little sparkle.”