Mar 2, 2023

New York, New York, UNITED STATES Joining the POSSIBLE stage on April 18 at the Fontainebleau Miami Beach, LL COOL J will talk live with Michael Kassan, CEO of MediaLink, and Jim Lanzone, CEO of Yahoo on how he created Rock The Bells, a global platform dedicated to recognizing, celebrating and honoring timeless Hip Hop culture NEW YORK, March 02, 2023 (GLOBE NEWSWIRE) -- Beyond Ordinary Events, Inc. and  POSSIBLE , a premier marquee marketing event, today announced that LL COOL J, a two-time Grammy® Award-winning Hip-Hop icon, Rock & Roll Hall of Fame inductee, Kennedy Center Honoree, recording artist, actor, author, entertainment icon and Founder and CEO of Rock The Bells will be joining the stage to launch the inaugural event. LL COOL J will join a fireside chat hosted by Michael Kassan, CEO of MediaLink, and Jim Lanzone, CEO of Yahoo, to talk about how, as innovators, they created or reimagined brands to appeal to a new generation of consumers. POSSIBLE takes place at the Fontainebleau Miami Beach on April 17-19. POSSIBLE is a new tentpole event that brings together the most influential marketing,  business leaders, and visionaries from technology, digital, media, entertainment, and culture. LL’s session will take place on Tuesday, April 18 at 9:30 am EST. As CEO of Rock The Bells, LL COOL J leads a global platform that focuses on creating content, commerce and experiences that honor the culture and core elements of Hip-Hop – MC's, DJ's, breakdancers, graffiti artists, and more. The name Rock The Bells came from the third single from LL’s debut album, Radio (released in 1985 for Def Jam Recordings, written by  LL COOL J and produced by Rick Rubin). For 50 years, Hip-Hop has spoken truth to power and challenged the status quo, impacting the world often without the recognition it deserves. After decades of evolution, Hip-Hop is beginning to receive its proper respect, and Rock The Bells continues to be at the center of the evolution leading the pack during Hip-Hop's 50th anniversary with content, commerce, and experiences –from its Signature Collection and the first-ever timeless Hip-Hop cruise to the annual NYC festival – aiming to make this celebration special for Hip-Hop worldwide. “LL is the most iconic Hip-Hop legend of all time and one of the most successful entrepreneurs in entertainment, bar none,” said Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE. “He is full of wisdom and so generous in sharing his story and that’s why we are delighted for POSSIBLE delegates to hear about his successful journey to create Rock The Bells which celebrates Hip-Hop’s legends and champions the culture. We are grateful to MediaLink and Yahoo in bringing this session to life at POSSIBLE. I could not dream of a more exciting opening of POSSIBLE 2023, and this will be an unforgettable experience for our attendees that cannot be missed!” During the three days, POSSIBLE will present 14 tracks of curated content, masterclasses, workshops, an exposition, an outside activation area, VIP networking, and entertainment. More than 100 business leaders will grace the stages at POSSIBLE, including: Deborah Wahl, Global Chief Marketing Officer, General Motors; William White, Chief Marketing Officer, Walmart; Linda Lee, CMO, Campbell Soup Company; and Karin Timpone, CMO, Major League Baseball. MMA Global will be announcing its proprietary research and hosting the SMARTIES Awards on April 18. There is still time to register to attend POSSIBLE . Look for more announcements on content, partners, speakers, celebrities, entertainers, and influencers to come soon.