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Mercato Partners company logo
Venture Capital
FINANCE | Investment Firms & Funds
mercatopartners.com

Investments

59

Portfolio Exits

13

Funds

14

Partners & Customers

1

About Mercato Partners

Mercato Partners offers the fusion of growth equity investing and sales and marketing execution. It operates a number of funds under the Mercato umbrella, including the Traverse Growth Fund, the Savory Restaurant Fund, the Prelude Venture Fund, and the Alpha Secondary Fund. The company was founded in 2007 and is based in Cottonwood Heights, Utah.

Headquarters Location

2750 E Cottonwood Pkwy Suite 500

Cottonwood Heights, Utah, 84121,

United States

801-220-0055

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CB Insights Intelligence Analysts have mentioned Mercato Partners in 1 CB Insights research brief, most recently on Mar 9, 2022.

Latest Mercato Partners News

06:00 EDT Surprise Drone Show at Mercato Event in Cottonwood Heights Wows Spectators

Oct 17, 2022

News provided by Share this article Share this article Utah's first drone show company, Open Sky Productions, created a custom drone show for private equity firm Mercato Partners. Open Sky's show was a surprise for attendees at MercAUTO but a video from the event is making its rounds now. COTTONWOOD HEIGHTS, Utah, Oct. 17, 2022 /PRNewswire/ -- Open Sky Productions  has created one of its remarkable drone shows for private equity firm Mercato Partners as a surprise for guests at its MercAUTO event in Cottonwood Heights. The drone show was not announced ahead of time so guests were surprised with the 12-minute show that included 140 drones set to music in a custom show. Utah’s first drone show company, Open Sky Productions, created a custom drone show for private equity firm Mercato Partners. Open Sky’s show was a surprise for attendees at MercAUTO but a video from the event is making its rounds now. "We really wanted to surprise and delight our guests with something they were not expecting and wanted them to leave with a memorable experience," said Alycia Simons, executive assistant at Mercato. "We would jump at the chance to do this again. It really was the icing on the cake for our event." Open Sky has created epic drone shows for private parties and events in the western U.S. and for several public events, like the recent Sandy City Balloon Festival and Renaissance Fair at Thanksgiving Point. Drone shows are a safer alternative to fireworks shows, which may be why they have become popular in states with high wildfire risk, like Utah and Arizona. This month they're also heading to the east coast for a show at Arcadia University in Pennsylvania. Designer Justin Eggbert and Chief Pilot Evan Petri visualize and program hundreds of drones, coordinating custom outdoor performances that light up the sky. For those who haven't had a chance to see a live drone show, Open Sky is releasing a video of clips  from the recent show for Mercato. "Watching the show was mesmerizing. It was amazing to watch it, but better yet was hearing the crowd around me cheer and gasp," Simons said. "It really blew everyone away." About Open Sky Productions     Open Sky Productions is a Utah-based drone light show company, from some of the same team behind the award-winning frozen attraction Ice Castles. Open Sky has created remarkable and safe drone shows in multiple U.S. states. Visit openskypro.com or Instagram.com/openskypro  to see clips of magical drone shows and information about how to hire Open Sky Productions. SOURCE Open Sky Productions

Mercato Partners Investments

59 Investments

Mercato Partners has made 59 investments. Their latest investment was in Paytient as part of their Series B on January 1, 2023.

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Mercato Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/10/2023

Series B

Paytient

$33M

No

4

12/16/2022

Series A

Evo Security

$3.85M

Yes

1

11/17/2022

Series B

Lambda Labs

$39.7M

Yes

1

11/1/2022

Series A - II

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$99M

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10

7/31/2022

Unattributed VC

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$99M

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10

Date

1/10/2023

12/16/2022

11/17/2022

11/1/2022

7/31/2022

Round

Series B

Series A

Series B

Series A - II

Unattributed VC

Company

Paytient

Evo Security

Lambda Labs

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Amount

$33M

$3.85M

$39.7M

$99M

$99M

New?

No

Yes

Yes

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Co-Investors

Sources

4

1

1

10

10

Mercato Partners Portfolio Exits

13 Portfolio Exits

Mercato Partners has 13 portfolio exits. Their latest portfolio exit was Ephesoft on August 18, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/18/2022

Acquired

$99M

9

3/23/2021

Acquired

$99M

16

9/29/2020

Acquired

$99M

4

6/2/2020

Acq - Fin

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$99M

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10

4/7/2020

Acquired

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$99M

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10

Date

8/18/2022

3/23/2021

9/29/2020

6/2/2020

4/7/2020

Exit

Acquired

Acquired

Acquired

Acq - Fin

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

9

16

4

10

10

Mercato Partners Fund History

14 Fund Histories

Mercato Partners has 14 funds, including Mercato Partners Growth IV.

Closing Date

Fund

Fund Type

Status

Amount

Sources

3/15/2022

Mercato Partners Growth IV

$267M

1

6/2/2021

Savory Fund II

$100M

1

8/6/2020

Prelude Fund II Coinvest I

$2M

1

7/20/2020

Mercato Partners Savory IV QP

$99M

10

6/4/2020

Mercato Partners Savory Fund I

$99M

10

Closing Date

3/15/2022

6/2/2021

8/6/2020

7/20/2020

6/4/2020

Fund

Mercato Partners Growth IV

Savory Fund II

Prelude Fund II Coinvest I

Mercato Partners Savory IV QP

Mercato Partners Savory Fund I

Fund Type

Status

Amount

$267M

$100M

$2M

$99M

$99M

Sources

1

1

1

10

10

Mercato Partners Partners & Customers

1 Partners and customers

Mercato Partners has 1 strategic partners and customers. Mercato Partners recently partnered with ABOUT on September 9, 2012.

Date

Type

Business Partner

Country

News Snippet

Sources

9/12/2012

Client

United States

Mercato Invests Growth Capital in Central Logic to Accelerate Sales - Central Logic

Central Logic selected Mercato Partners to help fund the expansion of sales channels , execute targeted marketing initiatives and launch new products and services .

1

Date

9/12/2012

Type

Client

Business Partner

Country

United States

News Snippet

Mercato Invests Growth Capital in Central Logic to Accelerate Sales - Central Logic

Central Logic selected Mercato Partners to help fund the expansion of sales channels , execute targeted marketing initiatives and launch new products and services .

Sources

1

Mercato Partners Team

9 Team Members

Mercato Partners has 9 team members, including , .

Name

Work History

Title

Status

Alan E. Hall

Founder

Current

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Name

Alan E. Hall

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Work History

Title

Founder

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Status

Current

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