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mercatopartners.com

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Investments

49

Portfolio Exits

12

Funds

12

Partners & Customers

1

About Mercato Partners

Mercato Partners was founded by marketing and sales execution Alan Hall and serial entrepreneur and venture capitalist, Greg Warnock. Mercato Partners aims to offer the innovative fusion of growth equity investing and world-class sales and marketing execution. They operate a number of funds under the Mercato umbrella including their Traverse Growth Fund, the Savory Restaurant Fund, the Prelude Venture Fund and the Alpha Secondary Fund.

Mercato Partners Headquarter Location

2750 E Cottonwood Pkwy Suite 500

Cottonwood Heights, Utah, 84121,

United States

801-220-0055

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Page Views per Million (PVPM)
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Mercato Partners Rank

Latest Mercato Partners News

Savory Fund Places $20MM Bet on Pincho, Miami-based Fast Casual Kebab & Burger Chain

Sep 10, 2021

1 min read Mercato Partners' Savory Fund has closed a $20 million investment in Pincho , a Miami, Florida-based fast casual restaurant chain that specializes in Latin-flavored burgers and kebabs. With its investment, Lehi, Utah-based Mercato/Savory has acquired controlling interest in Pincho. But as Savory Fund Managing Partner and Co-Founder, Andrew K. Smith, explained to me, "A large portion of the $20 million is for growth capital." Yesterday's announcement comes mere weeks after Mercato announced it had raised $100 million in investment dollars for Savory Fund II, an investment vehicle focused on "... delivering outsized returns through strategic investments in the food and beverage industry ... by partner(ing) with high-potential, profitable, emerging restaurant brands ..." Pincho currently operates eight retail locations across South Florida and licenses two additional locations, One at Florida International University and Another at LoanDepot Park, home of the Miami Marlins. According to its news release, "Savory’s investment will be used to immediately prepare for hyper-growth across a multi-state region, including additional growth in southern and central Florida and Texas." And for the record, the next time I'm in south Florida, I know where I'm headed when I'm ready to eat. Read more posts by this author

Mercato Partners Investments

49 Investments

Mercato Partners has made 49 investments. Their latest investment was in Pincho Factory as part of their Unattributed VC on September 9, 2021.

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Mercato Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/10/2021

Unattributed VC

Pincho Factory

$20M

Yes

3

8/26/2021

Series B

Aumni

$50M

Yes

Citadel Securities, DLA Piper, First Trust Capital Partners, Invesco Private Capital, J.P. Morgan & Co., Kera Capital Partners, Kickstart Fund, Next Frontier Capital, Pelion Venture Partners, Silicon Valley Bank, Vanderbilt University, and WndrCo

10

8/12/2021

Series A

Klover

$60M

Yes

Core Innovation Capital, Lightbank, and Starting Line

9

7/28/2021

Series A

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$99M

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10

7/8/2021

Seed VC - II

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$99M

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10

Date

9/10/2021

8/26/2021

8/12/2021

7/28/2021

7/8/2021

Round

Unattributed VC

Series B

Series A

Series A

Seed VC - II

Company

Pincho Factory

Aumni

Klover

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Amount

$20M

$50M

$60M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Citadel Securities, DLA Piper, First Trust Capital Partners, Invesco Private Capital, J.P. Morgan & Co., Kera Capital Partners, Kickstart Fund, Next Frontier Capital, Pelion Venture Partners, Silicon Valley Bank, Vanderbilt University, and WndrCo

Core Innovation Capital, Lightbank, and Starting Line

Sources

3

10

9

10

10

Mercato Partners Portfolio Exits

12 Portfolio Exits

Mercato Partners has 12 portfolio exits. Their latest portfolio exit was Cloud Elements on March 23, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

3/23/2021

Acquired

16

9/29/2020

Acquired

4

6/2/2020

Acq - Fin

3

00/00/0000

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$991

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10

00/00/0000

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$991

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10

Date

3/23/2021

9/29/2020

6/2/2020

00/00/0000

00/00/0000

Exit

Acquired

Acquired

Acq - Fin

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Companies

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Valuation

$991

$991

Acquirer

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Sources

16

4

3

10

10

Mercato Partners Fund History

12 Fund Histories

Mercato Partners has 12 funds, including Savory Fund II.

Closing Date

Fund

Fund Type

Status

Amount

Sources

6/2/2021

Savory Fund II

$100M

1

8/6/2020

Prelude Fund II Coinvest I

$2M

1

7/20/2020

Mercato Partners Savory IV QP

$89.54M

2

6/4/2020

Mercato Partners Savory Fund I

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$99M

10

4/4/2016

Mercato Partners Growth III

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$99M

10

Closing Date

6/2/2021

8/6/2020

7/20/2020

6/4/2020

4/4/2016

Fund

Savory Fund II

Prelude Fund II Coinvest I

Mercato Partners Savory IV QP

Mercato Partners Savory Fund I

Mercato Partners Growth III

Fund Type

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Status

Amount

$100M

$2M

$89.54M

$99M

$99M

Sources

1

1

2

10

10

Mercato Partners Partners & Customers

1 Partners and customers

Mercato Partners has 1 strategic partners and customers. Mercato Partners recently partnered with Central Logic on September 9, 2012.

Date

Type

Business Partner

Country

News Snippet

Sources

9/12/2012

Client

Central Logic

United States

Mercato Invests Growth Capital in Central Logic to Accelerate Sales - Central Logic

Central Logic selected Mercato Partners to help fund the expansion of sales channels , execute targeted marketing initiatives and launch new products and services .

1

Date

9/12/2012

Type

Client

Business Partner

Central Logic

Country

United States

News Snippet

Mercato Invests Growth Capital in Central Logic to Accelerate Sales - Central Logic

Central Logic selected Mercato Partners to help fund the expansion of sales channels , execute targeted marketing initiatives and launch new products and services .

Sources

1

Mercato Partners Team

3 Team Members

Mercato Partners has 3 team members, including current Chief Executive Officer, Shauna Smith.

Name

Work History

Title

Status

Shauna Smith

Chief Executive Officer

Current

Andrew K. Smith

Managing Director

Current

Davis Warnock

Managing Director

Current

Name

Shauna Smith

Andrew K. Smith

Davis Warnock

Work History

Title

Chief Executive Officer

Managing Director

Managing Director

Status

Current

Current

Current

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