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mayfairequity.com

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Investments

10

Portfolio Exits

5

Funds

3

Service Providers

3

About Mayfair Equity Partners

Mayfair Equity Partners provides buyout and growth capital to dynamic businesses in the TMT and Consumer sectors.

Mayfair Equity Partners Headquarter Location

8 Hanover Street

London, England, W1S 1YQ,

United Kingdom

+44 (0) 203 058 2670

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Latest Mayfair Equity Partners News

Mayfair Equity Partners acquires London-based AdTech company LoopMe

Jan 21, 2022

LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth LONDON & NEW YORK, January 13, 2022 –  LoopMe , (‘the Company’) a leading brand-focused mobile advertising platform, today announced  Mayfair Equity Partners  (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million for full year 2021, having achieved revenue growth of c.50% p.a. over the past three years, with the majority of revenues now coming from the United States. Funds advised by Mayfair are investing $120 million to acquire a majority stake in LoopMe that will value the Company at close to $200 million. The investment will see LoopMe continue to expand internationally whilst bringing innovative new products to market. Founded in 2012, LoopMe has transformed the mobile advertising sector through the innovative application of Artificial Intelligence (AI) and Machine Learning (ML) technologies to optimize media campaign delivery in real-time. Through its outcomes-based technology platform, LoopMe drives both measurable uplift in brand deliverables and more effective targeting across online and offline marketing goals, including brand uplift, purchase intent, consideration, footfall and sales. LoopMe’s services are currently available across mobile, connected TV (CTV), digital audio, digital out-of-home and other emerging digital advertising channels. The Company’s clients include brands, major holding companies and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia. Mayfair’s investment will allow LoopMe to accelerate growth in its core markets such as the United States while expanding into new geographies, including Japan. Mayfair will become the majority investor, partnering with LoopMe’s founders, Stephen Upstone and Marco van de Bergh, its wider management team and existing institutional investors including BGF. This investment builds on Mayfair’s strong track record in digital media, which includes Talon Outdoor (Out-of-Home specialist media agency) and SuperAwesome (a leading kids’ digital media platform). Mayfair is also a shareholder in a number of fast-growing unicorns such as Epic Games (the developer of Fortnite and the Unreal Engine), OVO Group (a tech-enabled energy solutions provider) and Graphcore (a pioneering developer of AI accelerators). “LoopMe has experienced phenomenal growth over the past ten years, particularly in the U.S., within the mobile video app ecosystem and now in CTV,” said Stephen Upstone, CEO and founder of LoopMe. “As a leading data and privacy-compliant software platform delivering exceptional performance without the need for personal identifying data, LoopMe is poised for continued success given ongoing market developments with regards to data regulation and usage. We are excited to welcome the support of Mayfair Equity Partners as we expand into new geographies and add new product offerings around data and measurement.” “Over the last decade the mobile brand-based advertising market has undergone a period of rapid growth, expanding to over $8 billion [1]  in size. This is a very dynamic part of the AdTech ecosystem, which is supported by increasing handset penetration and the desire for personalised digital content. We have long been impressed with LoopMe’s strong growth and market leadership, and we see significant opportunity to continue that trajectory by supporting their mobile in-app and CTV capabilities,” said Daniel Sasaki, Managing Partner at Mayfair Equity Partners. “We are thrilled to back Stephen and Marco as LoopMe continues its expansion and diversification, particularly across the US, APAC and EMEA.” “We’ve been consistently impressed by the outstanding growth delivered by LoopMe to date, with the quality of technology and exceptional outcomes delivered for brands,” said Tom McDonnell, investor at BGF. “We look forward to working with Mayfair and the LoopMe management to help drive further growth and consolidate its presence in even more international markets as it moves towards the next exciting chapter of its growth trajectory.” The transaction is expected to close subject to customary approvals by or before February 2022. The principal advisors for this transaction for LoopMe include Raymond James, Orrick, Herrington & Sutcliffe, PwC Strategy&, Intechnica, BDO and Deloitte and for Mayfair Equity Partners include Goodwin Proctor, PwC, BDO, and GP Bullhound. For more information about LoopMe, please visit  www.loopme.com . About LoopMe LoopMe, a leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. The Company is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong. LoopMe’s venture investors included OpenOcean, HV Capital, Impulse VC, Claret Capital Partners, Da Vinci Capital and BGF. For more information, please visit  www.loopme.com . Press Contact: About Mayfair Equity Partners Mayfair Equity Partners is a leading tech and consumer growth investor. Its primary focus is on building strong partnerships with exceptional management teams. Mayfair has an established track record in supporting digitally enabled businesses, including OVO Group, a technology-enabled market leader in the retail energy space, Parcel2Go, the UK’s leading online marketplace for parcel delivery, Talon Outdoor, the U.K.’s only fully independent Out-of-Home specialist media agency, atHome Group, the market leading property and auto classifieds platform in Luxembourg, SuperAwesome, a leading kids’ digital media platform, and Graphcore (a pioneering producer of AI and machine learning accelerators). For more information, please visit  www.mayfairequity.com . Contact Mayfair Equity Partners

Mayfair Equity Partners Investments

10 Investments

Mayfair Equity Partners has made 10 investments. Their latest investment was in Ultraleap as part of their Series D on November 11, 2021.

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Mayfair Equity Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/18/2021

Series D

Ultraleap

$80.85M

No

2

11/17/2021

Series C - II

YieldStreet

$50M

Yes

3

9/17/2021

Series E

eGym

$41M

Yes

Highland Europe, HPE Growth Capital, Kreos Capital, and Undisclosed Investors

6

2/25/2020

Series D - III

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$99M

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10

1/27/2020

Series D

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$99M

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10

Date

11/18/2021

11/17/2021

9/17/2021

2/25/2020

1/27/2020

Round

Series D

Series C - II

Series E

Series D - III

Series D

Company

Ultraleap

YieldStreet

eGym

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Amount

$80.85M

$50M

$41M

$99M

$99M

New?

No

Yes

Yes

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Co-Investors

Highland Europe, HPE Growth Capital, Kreos Capital, and Undisclosed Investors

Sources

2

3

6

10

10

Mayfair Equity Partners Portfolio Exits

5 Portfolio Exits

Mayfair Equity Partners has 5 portfolio exits. Their latest portfolio exit was Seraphine on July 13, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

7/13/2021

IPO

$99M

3

6/16/2021

Acq - Fin - II

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10

9/25/2020

Acquired

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10

8/2/2019

Acquired

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10

7/19/2017

Merger

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10

Date

7/13/2021

6/16/2021

9/25/2020

8/2/2019

7/19/2017

Exit

IPO

Acq - Fin - II

Acquired

Acquired

Merger

Companies

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Valuation

$99M

Acquirer

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Sources

3

10

10

10

10

Mayfair Equity Partners Acquisitions

12 Acquisitions

Mayfair Equity Partners acquired 12 companies. Their latest acquisition was LoopMe on January 13, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/13/2022

Growth Equity

$99M

$37.5M

Acq - Fin

3

8/2/2021

$99M

Management Buyout

1

1/4/2021

Private Equity

$99M

Management Buyout

2

2/25/2020

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$99M

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10

12/4/2019

Seed / Angel

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$99M

$99M

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10

Date

1/13/2022

8/2/2021

1/4/2021

2/25/2020

12/4/2019

Investment Stage

Growth Equity

Private Equity

Seed / Angel

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

$37.5M

$99M

Note

Acq - Fin

Management Buyout

Management Buyout

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Sources

3

1

2

10

10

Mayfair Equity Partners Fund History

3 Fund Histories

Mayfair Equity Partners has 3 funds, including Grove Co-Investor Partners.

Closing Date

Fund

Fund Type

Status

Amount

Sources

8/13/2019

Grove Co-Investor Partners

$32.95M

1

1/22/2019

Mayfair Equity Partners II

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$99M

10

9/29/2016

Mayfair Equity Partners I

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$99M

10

Closing Date

8/13/2019

1/22/2019

9/29/2016

Fund

Grove Co-Investor Partners

Mayfair Equity Partners II

Mayfair Equity Partners I

Fund Type

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Status

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Amount

$32.95M

$99M

$99M

Sources

1

10

10

Mayfair Equity Partners Service Providers

3 Service Providers

Mayfair Equity Partners has 3 service provider relationships

Service Provider

Associated Rounds

Provider Type

Service Type

Goodwin

Management Buyout

Counsel

General Counsel

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Service Provider

Goodwin

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Associated Rounds

Management Buyout

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Provider Type

Counsel

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Service Type

General Counsel

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Partnership data by VentureSource

Mayfair Equity Partners Team

2 Team Members

Mayfair Equity Partners has 2 team members, including current Founder, Kunal Dasgupta.

Name

Work History

Title

Status

Kunal Dasgupta

LDC

Founder

Current

Daniel Sasaki

SOFTBANK Europe Ventures, and LDC

Founder

Current

Name

Kunal Dasgupta

Daniel Sasaki

Work History

LDC

SOFTBANK Europe Ventures, and LDC

Title

Founder

Founder

Status

Current

Current

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