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Mattel company logo
Corporation
CONSUMER PRODUCTS & SERVICES | Toys & Games
mattel.com

Investments

4

Portfolio Exits

4

Partners & Customers

10

About Mattel

Mattel (NASDAQ) is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends, Fisher-Price brands and MEGA Brands, as well as a wide array of entertainment-inspired toy lines.

Headquarters Location

333 Continental Boulevard

El Segundo, California, 90245-5032,

United States

310-252-6397

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CB Insights Intelligence Analysts have mentioned Mattel in 1 CB Insights research brief, most recently on Oct 4, 2021.

Latest Mattel News

Margot Robbie originally wanted Gal Gadot to play iconic Mattel doll thanks to her ‘Barbie energy’

May 27, 2023

Margot Robbie originally wanted Gal Gadot to play iconic Mattel doll thanks to her ‘Barbie energy’ KIFI By Dan Heching, CNN (CNN) — As the buzz for the “Barbie” movie continues to grow, moviegoers will be surprised to learn that one of the earliest casting choices for the titular role of the iconic doll didn’t pan out. Margot Robbie, star and co-producer of the film, told Vogue in an interview published this week that her choice for the role was none other than “Wonder Woman” star Gal Gadot. But even though she wasn’t available, the Israeli star ended up serving as something of a template by which Robbie and Greta Gerwig – who co-wrote and directs “Barbie” – made further casting decisions. “Gal Gadot is Barbie energy,” Robbie said. “Because Gal Gadot is so impossibly beautiful, but you don’t hate her for being that beautiful because she’s so genuinely sincere, and she’s so enthusiastically kind, that it’s almost dorky. It’s like right before being a dork.” That sincerity – which Gadot infused into her performance as Diana Prince a.k.a. Wonder Woman – extends to Robbie’s own portrayal of Barbie. “I’m like, ‘Okay, she’s a doll. She’s a plastic doll. She doesn’t have organs. If she doesn’t have organs, she doesn’t have reproductive organs. If she doesn’t have reproductive organs, would she even feel sexual desire?’ No, I don’t think she could,” Robbie said in the Vogue interview. “She is sexualized. But she should never be sexy. People can project sex onto her. Yes, she can wear a short skirt, but because it’s fun and pink. Not because she wanted you to see her butt.” Robbie also shared a bit of her production company’s pitch to Mattel, and how she landed the rights to participate in making the new movie based on the brand’s most iconic product. Barbie was a property Robbie saw huge potential in, saying, “The word itself is more globally recognized than practically everything else other than Coca-Cola.” “We of course would want to honor the 60-year legacy that this brand has,” Robbie said of her approach to the project. “But we have to acknowledge that there are a lot of people who aren’t fans of Barbie. And in fact, aren’t just indifferent to Barbie. They actively hate Barbie. And have a real issue with Barbie. We need to find a way to acknowledge that.” That line of thinking clearly made it all the way into the movie itself, as evidenced by this week’s latest riotous trailer , which features title cards that promise, “If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.” “Barbie” tiptoes into theaters on July 21. The-CNN-Wire

Mattel Investments

4 Investments

Mattel has made 4 investments. Their latest investment was in OnChain Studios as part of their Series A on June 6, 2022.

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Mattel Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/23/2022

Series A

OnChain Studios

$23M

Yes

3

12/8/2016

Series C

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$99M

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10

11/8/1999

Unattributed VC

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$99M

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0

7/23/1999

Series A

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$99M

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0

Date

6/23/2022

12/8/2016

11/8/1999

7/23/1999

Round

Series A

Series C

Unattributed VC

Series A

Company

OnChain Studios

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Amount

$23M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

3

10

0

0

Mattel Portfolio Exits

4 Portfolio Exits

Mattel has 4 portfolio exits. Their latest portfolio exit was Mattel - Arts, Crafts, Stationery Business on January 28, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/28/2021

Divestiture

Mattel - Arts, Crafts, Stationery Business

$99M

2

1/16/2019

Acquired

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$99M

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10

5/7/2007

Acquired

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$99M

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0

2/16/2001

Acquired

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$99M

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0

Date

1/28/2021

1/16/2019

5/7/2007

2/16/2001

Exit

Divestiture

Acquired

Acquired

Acquired

Companies

Mattel - Arts, Crafts, Stationery Business

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Valuation

$99M

$99M

$99M

$99M

Acquirer

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Sources

2

10

0

0

Mattel Acquisitions

8 Acquisitions

Mattel acquired 8 companies. Their latest acquisition was Caribu on November 11, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

11/11/2022

Series A

$99M

$5.54M

Acquired

3

2/1/2016

Seed / Angel

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$99M

$99M

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10

2/1/2016

Series D

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$99M

$99M

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10

10/24/2011

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$99M

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10

5/6/1999

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$99M

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0

Date

11/11/2022

2/1/2016

2/1/2016

10/24/2011

5/6/1999

Investment Stage

Series A

Seed / Angel

Series D

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

$5.54M

$99M

$99M

Note

Acquired

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Sources

3

10

10

10

0

Mattel Partners & Customers

10 Partners and customers

Mattel has 10 strategic partners and customers. Mattel recently partnered with Boss Beauties on May 5, 2023.

Date

Type

Business Partner

Country

News Snippet

Sources

5/12/2023

Partner

United States

Barbie and Boss Beauties are Onboarding Women to Web3!

Mattel , the iconic creator of Barbie , and Boss Beauties , a women-led Web3 entity , have teamed up to launch a collection of on-chain virtual assets .

1

4/25/2023

Partner

United States

Mattel introduces first Barbie with Down syndrome

Mattel collaborated with the National Down Syndrome Society to create the Barbie and `` ensure the doll accurately represents a person with Down syndrome , '' the company said .

8

4/24/2023

Partner

United States

Mattel is Launching its NFT Marketplace This Week!

Overall , this innovation is another part of Mattel 's goal to create a long-term relationship with its digital and real-life fans -- and so is its latest NFT drop .

1

4/21/2023

Licensor

United States

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10

4/19/2023

Partner

United States

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10

Date

5/12/2023

4/25/2023

4/24/2023

4/21/2023

4/19/2023

Type

Partner

Partner

Partner

Licensor

Partner

Business Partner

Country

United States

United States

United States

United States

United States

News Snippet

Barbie and Boss Beauties are Onboarding Women to Web3!

Mattel , the iconic creator of Barbie , and Boss Beauties , a women-led Web3 entity , have teamed up to launch a collection of on-chain virtual assets .

Mattel introduces first Barbie with Down syndrome

Mattel collaborated with the National Down Syndrome Society to create the Barbie and `` ensure the doll accurately represents a person with Down syndrome , '' the company said .

Mattel is Launching its NFT Marketplace This Week!

Overall , this innovation is another part of Mattel 's goal to create a long-term relationship with its digital and real-life fans -- and so is its latest NFT drop .

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Sources

1

8

1

10

10

Mattel Team

37 Team Members

Mattel has 37 team members, including current Senior Vice President, Pamela Gill Alabaster.

Name

Work History

Title

Status

Pamela Gill Alabaster

Senior Vice President

Current

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Name

Pamela Gill Alabaster

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Work History

Title

Senior Vice President

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Status

Current

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