
Investments
4Portfolio Exits
4Partners & Customers
10About Mattel
Mattel (NASDAQ) is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends, Fisher-Price brands and MEGA Brands, as well as a wide array of entertainment-inspired toy lines.

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Research containing Mattel
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CB Insights Intelligence Analysts have mentioned Mattel in 1 CB Insights research brief, most recently on Oct 4, 2021.
Latest Mattel News
May 27, 2023
Margot Robbie originally wanted Gal Gadot to play iconic Mattel doll thanks to her ‘Barbie energy’ KIFI By Dan Heching, CNN (CNN) — As the buzz for the “Barbie” movie continues to grow, moviegoers will be surprised to learn that one of the earliest casting choices for the titular role of the iconic doll didn’t pan out. Margot Robbie, star and co-producer of the film, told Vogue in an interview published this week that her choice for the role was none other than “Wonder Woman” star Gal Gadot. But even though she wasn’t available, the Israeli star ended up serving as something of a template by which Robbie and Greta Gerwig – who co-wrote and directs “Barbie” – made further casting decisions. “Gal Gadot is Barbie energy,” Robbie said. “Because Gal Gadot is so impossibly beautiful, but you don’t hate her for being that beautiful because she’s so genuinely sincere, and she’s so enthusiastically kind, that it’s almost dorky. It’s like right before being a dork.” That sincerity – which Gadot infused into her performance as Diana Prince a.k.a. Wonder Woman – extends to Robbie’s own portrayal of Barbie. “I’m like, ‘Okay, she’s a doll. She’s a plastic doll. She doesn’t have organs. If she doesn’t have organs, she doesn’t have reproductive organs. If she doesn’t have reproductive organs, would she even feel sexual desire?’ No, I don’t think she could,” Robbie said in the Vogue interview. “She is sexualized. But she should never be sexy. People can project sex onto her. Yes, she can wear a short skirt, but because it’s fun and pink. Not because she wanted you to see her butt.” Robbie also shared a bit of her production company’s pitch to Mattel, and how she landed the rights to participate in making the new movie based on the brand’s most iconic product. Barbie was a property Robbie saw huge potential in, saying, “The word itself is more globally recognized than practically everything else other than Coca-Cola.” “We of course would want to honor the 60-year legacy that this brand has,” Robbie said of her approach to the project. “But we have to acknowledge that there are a lot of people who aren’t fans of Barbie. And in fact, aren’t just indifferent to Barbie. They actively hate Barbie. And have a real issue with Barbie. We need to find a way to acknowledge that.” That line of thinking clearly made it all the way into the movie itself, as evidenced by this week’s latest riotous trailer , which features title cards that promise, “If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.” “Barbie” tiptoes into theaters on July 21. The-CNN-Wire
Mattel Investments
4 Investments
Mattel has made 4 investments. Their latest investment was in OnChain Studios as part of their Series A on June 6, 2022.

Mattel Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
6/23/2022 | Series A | OnChain Studios | $23M | Yes | 3 | |
12/8/2016 | Series C | |||||
11/8/1999 | Unattributed VC | |||||
7/23/1999 | Series A |
Date | 6/23/2022 | 12/8/2016 | 11/8/1999 | 7/23/1999 |
---|---|---|---|---|
Round | Series A | Series C | Unattributed VC | Series A |
Company | OnChain Studios | |||
Amount | $23M | |||
New? | Yes | |||
Co-Investors | ||||
Sources | 3 |
Mattel Portfolio Exits
4 Portfolio Exits
Mattel has 4 portfolio exits. Their latest portfolio exit was Mattel - Arts, Crafts, Stationery Business on January 28, 2021.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
1/28/2021 | Divestiture | Mattel - Arts, Crafts, Stationery Business | 2 | ||
Date | 1/28/2021 | |||
---|---|---|---|---|
Exit | Divestiture | |||
Companies | Mattel - Arts, Crafts, Stationery Business | |||
Valuation | ||||
Acquirer | ||||
Sources | 2 |
Mattel Acquisitions
8 Acquisitions
Mattel acquired 8 companies. Their latest acquisition was Caribu on November 11, 2022.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
11/11/2022 | Series A | $5.54M | Acquired | 3 | ||
2/1/2016 | Seed / Angel | |||||
2/1/2016 | Series D | |||||
10/24/2011 | ||||||
5/6/1999 |
Date | 11/11/2022 | 2/1/2016 | 2/1/2016 | 10/24/2011 | 5/6/1999 |
---|---|---|---|---|---|
Investment Stage | Series A | Seed / Angel | Series D | ||
Companies | |||||
Valuation | |||||
Total Funding | $5.54M | ||||
Note | Acquired | ||||
Sources | 3 |
Mattel Partners & Customers
10 Partners and customers
Mattel has 10 strategic partners and customers. Mattel recently partnered with Boss Beauties on May 5, 2023.
Date | Type | Business Partner | Country | News Snippet | Sources |
---|---|---|---|---|---|
5/12/2023 | Partner | United States | Barbie and Boss Beauties are Onboarding Women to Web3! Mattel , the iconic creator of Barbie , and Boss Beauties , a women-led Web3 entity , have teamed up to launch a collection of on-chain virtual assets . | 1 | |
4/25/2023 | Partner | United States | Mattel introduces first Barbie with Down syndrome Mattel collaborated with the National Down Syndrome Society to create the Barbie and `` ensure the doll accurately represents a person with Down syndrome , '' the company said . | 8 | |
4/24/2023 | Partner | United States | Mattel is Launching its NFT Marketplace This Week! Overall , this innovation is another part of Mattel 's goal to create a long-term relationship with its digital and real-life fans -- and so is its latest NFT drop . | 1 | |
4/21/2023 | Licensor | ||||
4/19/2023 | Partner |
Date | 5/12/2023 | 4/25/2023 | 4/24/2023 | 4/21/2023 | 4/19/2023 |
---|---|---|---|---|---|
Type | Partner | Partner | Partner | Licensor | Partner |
Business Partner | |||||
Country | United States | United States | United States | ||
News Snippet | Barbie and Boss Beauties are Onboarding Women to Web3! Mattel , the iconic creator of Barbie , and Boss Beauties , a women-led Web3 entity , have teamed up to launch a collection of on-chain virtual assets . | Mattel introduces first Barbie with Down syndrome Mattel collaborated with the National Down Syndrome Society to create the Barbie and `` ensure the doll accurately represents a person with Down syndrome , '' the company said . | Mattel is Launching its NFT Marketplace This Week! Overall , this innovation is another part of Mattel 's goal to create a long-term relationship with its digital and real-life fans -- and so is its latest NFT drop . | ||
Sources | 1 | 8 | 1 |
Mattel Team
37 Team Members
Mattel has 37 team members, including current Senior Vice President, Pamela Gill Alabaster.
Name | Work History | Title | Status |
---|---|---|---|
Pamela Gill Alabaster | Senior Vice President | Current | |
Name | Pamela Gill Alabaster | ||||
---|---|---|---|---|---|
Work History | |||||
Title | Senior Vice President | ||||
Status | Current |
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