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Corporation
CONSUMER PRODUCTS & SERVICES
mars.com

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Investments

6

Portfolio Exits

6

Partners & Customers

10

About Mars

Mars Incorporated is a family-owned business that operates in business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more.

Mars Headquarter Location

6885 Elm St

McLean, Virginia, 22101,

United States

703-821-4900

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Expert Collections containing Mars

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Mars in 1 Expert Collection, including Food & Beverage .

F

Food & Beverage

124 items

Mars Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Mars Rank

Research containing Mars

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CB Insights Intelligence Analysts have mentioned Mars in 4 CB Insights research briefs, most recently on Aug 31, 2021.

Latest Mars News

10:00 ET Insect-based Pet Food Market to top US$ 17.27 Bn Amid Surging Demand for Grain-Free Pet Food: FMI

Dec 6, 2021

USA - English Future Market Insights (FMI) in its recent market analysis highlights trends, opportunities, threats, and restraints prevailing in the global insect-based pet food market. The report divulges compelling insights into recent developments across segments of the market including nature, source, product type, pet type, and distribution channel. As per the report, sales of organic insect-based pet food are anticipated to balloon over the assessment period. News provided by Share this article Share this article DUBAI, UAE, Dec. 6, 2021 /PRNewswire/ -- Global sales of insect-based pet food  are projected to total US$ 7.09 Bn in 2021, predicts Future Market Insights (FMI). Growing demand for organic and sustainable pet food is expected to propel sales of insect-based pet food at a 9.3% CAGR, pushing the market size to US$ 17.29 Bn by 203 Rising pet adoption across the globe is spurring demand for insect-based pet food. This has also resulted in the popularity of the 'pet humanization' trend in which individuals are giving equal importance to their pet's health and well-being by giving them specialized diets. Request a report sample with 250 pages to gain comprehensive insights at https://www.futuremarketinsights.com/reports/sample/rep-gb-14210 As a result, insect-based pet food is becoming increasingly popular among pet owners. Shifting consumer preference towards sustainable pet food, along with the rising incidence of illnesses in pets from livestock-based animal food will continue driving sales of insect-based pet food in the forthcoming years. In response to growing demand for insect-based pet food, manufacturers are launching pet food derived from black soldier flies larvae (BSFL). In January 2021, the Ingredient Definition Committee Association of American Feed Control Officials (AAFCO) approved black soldier fly larvae (BSFL) to use in adult dog food and treats. BSFL's use in cat food is on track to be approved in 2022. Such developments are anticipated to bode well for the insect-based pet food market. Sales of insect-based pet food in the U.S., the U.K., China, and India are anticipated to gain traction at a remarkable pace over the assessment period, owing to rising awareness regarding grain-free pet food. "Ongoing research and development to incorporate other protein-rich ingredients in insect-based pet food will augment the growth of the market in the forthcoming years. Besides this, surging adoption of innovative dietary patterns for pets such as gluten-free diet will continue pushing sales of insect-based pet food over the forecast period," says an FMI analyst. Key Takeaways: Based on nature, demand for organic insect-based pet food is expected to rise at 10.4% CAGR over the assessment period. In terms of source, the black soldier flies (BSF) segment is projected to account for 35% of the total market share in 2021. Consumption of insect-based pet food in the dogs segment is anticipated to increase at 8.4% CAGR through 2031. Online retailing will remain the dominant distribution channel for insect-based pet food over the forecast period. Demand for insect-based pet food is expected to grow at a 7.1% CAGR in the U.S. China insect-based pet food market is projected to expand at 12.5% CAGR through 2031. Sales of insect-based pet food in the U.K. are anticipated to accelerate at a 5.9% CAGR over the forecast period. View Full Report With TOC: https://www.futuremarketinsights.com/reports/insect-based-pet-food-market Prominent Drivers: Fast-tracked product approvals regarding new ingredients used in insect-based pet food will augment growth of the market. Easy availability of insect-based treats, toppings, and jerky via online retail channels is expected to fuel sales of insect-based pet food through 2031. Key Restraints Competitive Landscape Key players operating in the insect-based pet food market are investing in research and development to improve their product portfolios. Besides this, collaborations, partnerships, and acquisitions are among other anticipated strategies adopted by players to gain a competitive edge. For instance: In April 2021, Ynsect announced its acquisition of Protifarm, a Dutch mealworm ingredient producer based out of Amsterdam. The Ynsect facilities in France produce protein from mealworms, which can also be used in the pet food industry. In April 2021, Mars Incorporated expanded its product portfolio by launching Lovebug, a BSF-based pet food in the U.K. We Offer tailor-made Solutions to fit Your Requirements, Request [email protected] https://www.futuremarketinsights.com/customization-available/rep-gb-14210   Leading players operating in insect-based pet food market profiled by FMI include: Innovafeed Direct Purchase the Report @ https://www.futuremarketinsights.com/checkout/14210 Key Questions Covered in Insect-based Pet Food Market Report  The report offers detailed insights into insect-based pet food market demand outlook for 2021-2031. The market study also highlights projected sales growth for insect-based pet food market between 2021 and 2031. Insect-based pet food market survey identifies key growth drivers, restraints, and other forces impacting prevailing trends and evaluation of current market size and forecast and technological advancements within the industry. Insect-based pet food market share analysis of the key companies within the industry and coverage of strategies such as mergers & acquisitions, joint ventures, collaborations or partnerships, and others. Top Reports Related to Food and Beverage Market Insights  Maltodextrin Market : According to the Maltodextrin industry analysis by Future Market Insights (FMI), the demand registered in Maltodextrin market will increase at a CAGR of 5.0% from 2021-2031. Coloring Foodstuffs Market : According to the Coloring Foodstuffs industry analysis by Future Market Insights (FMI), the demand registered in Coloring Foodstuffs market will increase at a CAGR of 4.2% from 2021-2031. About Future Market Insights (FMI)  Future Market Insights (FMI)  is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest  market research reports  and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers. Contact:

Mars Investments

6 Investments

Mars has made 6 investments. Their latest investment was in Wild Earth as part of their Series A on May 5, 2019.

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Mars Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/22/2019

Series A

Wild Earth

$11M

Yes

4

3/28/2019

Corporate Minority

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$99M

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10

11/29/2017

Corporate Minority

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$99M

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10

12/2/2015

Debt

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$99M

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10

3/18/2005

Series B

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$99M

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10

Date

5/22/2019

3/28/2019

11/29/2017

12/2/2015

3/18/2005

Round

Series A

Corporate Minority

Corporate Minority

Debt

Series B

Company

Wild Earth

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Amount

$11M

$99M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

4

10

10

10

10

Mars Portfolio Exits

6 Portfolio Exits

Mars has 6 portfolio exits. Their latest portfolio exit was Pet Anjo on December 07, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

12/7/2020

Corporate Majority

2

00/00/0000

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10

00/00/0000

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10

00/00/0000

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10

00/00/0000

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10

Date

12/7/2020

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Exit

Corporate Majority

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Companies

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Valuation

Acquirer

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Sources

2

10

10

10

10

Mars Acquisitions

20 Acquisitions

Mars acquired 20 companies. Their latest acquisition was PrettyLitter on September 07, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

9/7/2021

Seed

$991

$1M

Acquired

2

11/17/2020

Corporate Minority

$991

Acquired - II

7

6/27/2019

Series A

$33.35M

Corporate Majority

4

6/11/2018

Private Equity

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$991

$99M

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10

6/8/2018

Debt

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$99M

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10

Date

9/7/2021

11/17/2020

6/27/2019

6/11/2018

6/8/2018

Investment Stage

Seed

Corporate Minority

Series A

Private Equity

Debt

Companies

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Valuation

$991

$991

$991

Total Funding

$1M

$33.35M

$99M

$99M

Note

Acquired

Acquired - II

Corporate Majority

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Sources

2

7

4

10

10

Mars Partners & Customers

10 Partners and customers

Mars has 10 strategic partners and customers. Mars recently partnered with Apex Clean Energy on August 8, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

8/4/2021

Client

Apex Clean Energy

United States

08:00 ET Mars Announces Plans for 100% Renewable Electricity for its 2,000 Veterinary Hospitals in U.S.

The partnership between Mars and Apex Clean Energy , facilitated by Commodity Risk Solution , includes Mars suppliers BHJ and Silgan Containers , and will enable construction of a new 121.26 MW wind farm in Ford County , IL , set for completion by the end of 2021 .

3

7/29/2021

Partner

Unitas Wholesale

United Kingdom

Unitas Collaborates With Mars Confectionery For Latest Category Guide

Unitas Wholesale has partnered with Mars Confectionery on its latest ` Focus On ' category guide .

1

7/28/2021

Vendor

IRi

United States

Mars Appoints IRI As Data And Analytics Partners In Australia

Alistair Leathwood chief commercial officer , Asia Pacific , for IRI , said : `` IRI is proud to announce that we will be forming a special partnership with international food and pet care leader , Mars Petcare .

1

5/18/2021

Supplier

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10

5/13/2021

Vendor

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10

Date

8/4/2021

7/29/2021

7/28/2021

5/18/2021

5/13/2021

Type

Client

Partner

Vendor

Supplier

Vendor

Business Partner

Apex Clean Energy

Unitas Wholesale

IRi

Country

United States

United Kingdom

United States

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News Snippet

08:00 ET Mars Announces Plans for 100% Renewable Electricity for its 2,000 Veterinary Hospitals in U.S.

The partnership between Mars and Apex Clean Energy , facilitated by Commodity Risk Solution , includes Mars suppliers BHJ and Silgan Containers , and will enable construction of a new 121.26 MW wind farm in Ford County , IL , set for completion by the end of 2021 .

Unitas Collaborates With Mars Confectionery For Latest Category Guide

Unitas Wholesale has partnered with Mars Confectionery on its latest ` Focus On ' category guide .

Mars Appoints IRI As Data And Analytics Partners In Australia

Alistair Leathwood chief commercial officer , Asia Pacific , for IRI , said : `` IRI is proud to announce that we will be forming a special partnership with international food and pet care leader , Mars Petcare .

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Sources

3

1

1

10

10

Mars Team

33 Team Members

Mars has 33 team members, including current Chief Executive Officer, President, Hans Trujillo.

Name

Work History

Title

Status

Hans Trujillo

Chief Executive Officer, President

Current

Andy Hill

Chief Executive Officer

Former

Leon Kraig

General Mills

President

Former

Luc Mongeau

President

Former

Philippe Moreau

President

Former

Name

Hans Trujillo

Andy Hill

Leon Kraig

Luc Mongeau

Philippe Moreau

Work History

General Mills

Title

Chief Executive Officer, President

Chief Executive Officer

President

President

President

Status

Current

Former

Former

Former

Former

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