Investments
9Portfolio Exits
6Partners & Customers
10About Mars
Mars manufactures packaged food products. It produces confectionery, beverages, pet food, and other food products, as well as animal care services. The company was founded in 1911 and is based in Mclean, Virginia.
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Expert Collections containing Mars
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Find Mars in 2 Expert Collections, including Food & Beverage .
Food & Beverage
123 items
Pet Technologies
1,388 items
This collection includes startups that make pet food, treats, and accessories, pet-focused retailers, and pet services like dog walking marketplaces and vet clinics.
Research containing Mars
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Mars in 5 CB Insights research briefs, most recently on Nov 28, 2022.
Aug 31, 2021
What Is CRISPR?
Latest Mars News
May 31, 2023
News Provided By Share This Article Cat Food Global Market Report 2023 : Market Size, Trends, And Global Forecast 2023-2032 The Business Research Company's Cat Food Global Market Report 2023 – Market Size, Trends, And Global Forecast 2023-2032 LONDON, GREATER LONDON, UK, May 31, 2023/ EINPresswire.com / -- The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032 The Business Research Company’s “Cat Food Global Market Report 2023” is a comprehensive source of information that covers every facet of the market. As per TBRC’s cat food market forecast , the cat food market size is predicted to reach a value of $26.31 Billion by 2027, rising at a significant annual growth rate of 4.6 percent through the forecast period. The growth in the global cat food industry is due to the increasing number of cat owners. North America region is expected to hold the largest cat food market share. Major cat food market leaders include Mars Incorporated, Nestle Purina Pet Care Company, The J.M. Smucker Company, Evanger's Dog & Cat Food Company Inc.
Mars Investments
9 Investments
Mars has made 9 investments. Their latest investment was in SMALLS as part of their Series B on March 3, 2023.
Mars Investments Activity
Date | Round | Company | Amount | New? | Co-Investors | Sources |
|---|---|---|---|---|---|---|
3/28/2023 | Series B | SMALLS | $19M | Yes | 5 | |
12/30/2021 | Series A | |||||
5/14/2021 | Corporate Minority | |||||
5/22/2019 | Series A | |||||
3/28/2019 | Corporate Minority |
Date | 3/28/2023 | 12/30/2021 | 5/14/2021 | 5/22/2019 | 3/28/2019 |
|---|---|---|---|---|---|
Round | Series B | Series A | Corporate Minority | Series A | Corporate Minority |
Company | SMALLS | ||||
Amount | $19M | ||||
New? | Yes | ||||
Co-Investors | |||||
Sources | 5 |
Mars Portfolio Exits
6 Portfolio Exits
Mars has 6 portfolio exits. Their latest portfolio exit was Pet Anjo on December 07, 2020.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
|---|---|---|---|---|---|
12/7/2020 | Corporate Majority | 2 | |||
Mars Acquisitions
25 Acquisitions
Mars acquired 25 companies. Their latest acquisition was Heska on April 03, 2023.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
|---|---|---|---|---|---|---|
4/3/2023 | Series A | $36M | Acq - Pending | 1 | ||
12/19/2022 | Acquired | 5 | ||||
11/1/2022 | Acquired | 11 | ||||
1/14/2022 | Series B | |||||
9/7/2021 | Seed / Angel |
Date | 4/3/2023 | 12/19/2022 | 11/1/2022 | 1/14/2022 | 9/7/2021 |
|---|---|---|---|---|---|
Investment Stage | Series A | Series B | Seed / Angel | ||
Companies | |||||
Valuation | |||||
Total Funding | $36M | ||||
Note | Acq - Pending | Acquired | Acquired | ||
Sources | 1 | 5 | 11 |
Mars Partners & Customers
10 Partners and customers
Mars has 10 strategic partners and customers. Mars recently partnered with Procter & Gamble, Amcor, and Delterra on May 5, 2023.
Date | Type | Business Partner | Country | News Snippet | Sources |
|---|---|---|---|---|---|
5/23/2023 | Partner | Procter & Gamble, Amcor, and Delterra | United States, and Switzerland | PARIS , May 23 , 2023 / 3BL Media / - Today Amcor , Delterra , Mars and P&G jointly announce the launch of a strategic partnership to stem the tide of plastic pollution in the Global South . | 1 |
4/25/2023 | Vendor | Germany | LeanIX Celebrates New Milestone with Mars as its 1000th Customer That companies like Mars and many others have chosen to partner with LeanIX to support this practice suggests that they share this belief as well . '' | 1 | |
4/20/2023 | Partner | United States | Hosted and executive produced by Bethany Mota , and debuting on May 3 , the series will exclusively debut this Spring on The FilmRise which includes FilmRise branded OTT and YouTube channels before expanding out to the universe of FilmRise and FAST partner platforms . | 1 | |
3/23/2023 | Partner | ||||
3/13/2023 | Partner |
Date | 5/23/2023 | 4/25/2023 | 4/20/2023 | 3/23/2023 | 3/13/2023 |
|---|---|---|---|---|---|
Type | Partner | Vendor | Partner | Partner | Partner |
Business Partner | Procter & Gamble, Amcor, and Delterra | ||||
Country | United States, and Switzerland | Germany | United States | ||
News Snippet | PARIS , May 23 , 2023 / 3BL Media / - Today Amcor , Delterra , Mars and P&G jointly announce the launch of a strategic partnership to stem the tide of plastic pollution in the Global South . | LeanIX Celebrates New Milestone with Mars as its 1000th Customer That companies like Mars and many others have chosen to partner with LeanIX to support this practice suggests that they share this belief as well . '' | Hosted and executive produced by Bethany Mota , and debuting on May 3 , the series will exclusively debut this Spring on The FilmRise which includes FilmRise branded OTT and YouTube channels before expanding out to the universe of FilmRise and FAST partner platforms . | ||
Sources | 1 | 1 | 1 |
Mars Team
50 Team Members
Mars has 50 team members, including current Chief Executive Officer, Grant F. Reid.
Name | Work History | Title | Status |
|---|---|---|---|
Grant F. Reid | Chief Executive Officer | Current | |
Name | Grant F. Reid | ||||
|---|---|---|---|---|---|
Work History | |||||
Title | Chief Executive Officer | ||||
Status | Current |
Compare Mars to Competitors
The Whole Truth provides protein bar snack products. The company's products are made from dry fruits, cocoa, and raw without adding artificial sugars and preservatives. It offers milk chocolate, dark chocolate, nut butter, muesli, protein bars and energy bars. The company was founded in 2019 and is based in Mumbai, India.
Lil’ Goodness is a children-focused food and nutrition startup.
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