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Corporation
CONSUMER PRODUCTS & SERVICES
mars.com

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Investments

7

Portfolio Exits

6

Partners & Customers

10

About Mars

Mars Incorporated is a family-owned business that operates in business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more.

Mars Headquarter Location

6885 Elm St

McLean, Virginia, 22101,

United States

703-821-4900

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Expert Collections containing Mars

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Mars in 1 Expert Collection, including Food & Beverage .

F

Food & Beverage

123 items

Mars Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Mars Rank

Latest Mars News

‘Healthy’ Mars and Snickers bars launched in bid to overcome new junk food laws

May 19, 2022

By Isabella Boneham Thursday, 19th May 2022, 2:34 pm Mars has launched a healthy Triple Treat bar range to follow a government crackdown on food high in fat, salt and sugar (HFSS). The low-calorie Triple Treat range of the chocolate bar is made out of date paste, nuts and raisins to keep in line with the upcoming government legislation around junk food. The confectionary giant is also launching the new editions of Mars, as well as Snickers, Bounty and Galaxy bars exclusively in Tesco from the start of June - to avoid being on the bottom shelf. Sign up to our daily newsletter Sign up Submitting... This site is protected by reCAPTCHA and the Google Privacy Notice and Terms of Service apply. It comes as the government made a major U-turn in its obesity strategy, announcing it would delay a ban on promotional deals on HFSS foods and drinks including buy one get one free offers. What is the new Mars Triple Treat like? The  lower calorie Mars Triple Treat is encased in the familiar tasting chocolate but only the base is coated with it. The date and nut topping is lightly drizzled with chocolate, leaving it exposed. It has taken 18 months for chocolate giant Mars to perfect the recipe for each bar which retains an element of the original. The Triple Treat Mars (40g) has 173 calories compared with 228 calories in the regular 51g version - which will still contain its signature caramel. The Triple Treat Bounty will have 169 calories compared with 278 calories in the original. It is sprinkled on top with a dusting of desiccated coconut. Mars said its experts had “spent thousands of hours working on every minute detail of the bars - from the chewy caramel in the malt-infused Mars Triple Treat, to the crunchy roasted nuts on the Snickers variant”. How much will the bars cost? The chocolate bar will cost 80p a pop - with the HFSS compliant bars pricing at around 57% more than their traditional counterparts. Mars said the higher price was because of the “very premium ingredients” such as roasted peanuts and dates. Kerry Cavanaugh, marketing director at parent company Mars Wrigley UK said: “Triple Treat does exactly what is says on the tin - it’s packed with a knockout trio of fruit, nuts and our iconic chocolate, and is delightfully delicious to boot. “We’re thrilled that Brits can now enjoy a great tasting - and HFSS compliant - Galaxy, Mars, Snickers and Bounty treat. She added: “It’s tasty reinvented!” What are the new junk food laws? The government announced measures to help fight obesity including removing tempting sugary treats from easy-access areas in supermarket, banning adverts for junk food on television before 9pm and banning promotional deals on HFSS foods. From October HFSS items will no longer be placed in key locations, such as checkouts, store entrances, the ends of supermarket aisles, and their online equivalents. So while the Triple Treat bars will be at eye-level, middle shelf and end of aisle positions, iconic bars and other goodies such as Maltesers, M&M’s and Twix will be banned from prominent positions such as checkouts and store entrances. However, rules banning multibuy deals HFSS items, including buy one get one free will be delayed for a year. The restrictions banning HFSS adverts on TV before 9pm and paid-for adverts online will also be paused for a year, meaning they come into force January 2024. Government said the restrictions are delayed due to an “unprecedented global economic situation” and to “give industry more time to prepare for the restrictions on advertising.” A version of this article originally appeared on NationalWorld.com

Mars Investments

7 Investments

Mars has made 7 investments. Their latest investment was in Native Pet as part of their Series A on December 12, 2021.

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Mars Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/30/2021

Series A

Native Pet

$6M

Yes

3

5/22/2019

Series A

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$99M

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10

3/28/2019

Corporate Minority

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$99M

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10

11/29/2017

Corporate Minority

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10

12/2/2015

Debt

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$99M

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10

Date

12/30/2021

5/22/2019

3/28/2019

11/29/2017

12/2/2015

Round

Series A

Series A

Corporate Minority

Corporate Minority

Debt

Company

Native Pet

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Amount

$6M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

3

10

10

10

10

Mars Portfolio Exits

6 Portfolio Exits

Mars has 6 portfolio exits. Their latest portfolio exit was Pet Anjo on December 07, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

12/7/2020

Corporate Majority

2

5/27/2020

Divestiture

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10

12/3/2018

Divestiture

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10

9/14/2018

Divestiture

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10

10/22/2010

IPO

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0

Date

12/7/2020

5/27/2020

12/3/2018

9/14/2018

10/22/2010

Exit

Corporate Majority

Divestiture

Divestiture

Divestiture

IPO

Companies

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Valuation

Acquirer

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Sources

2

10

10

10

0

Mars Acquisitions

21 Acquisitions

Mars acquired 21 companies. Their latest acquisition was NomNomNow on January 14, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/14/2022

Series B

$99M

$13M

Acquired

2

9/7/2021

Seed / Angel

$99M

$1M

Acquired

2

11/17/2020

Other

$99M

Acquired - II

7

6/27/2019

Series A

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$99M

$99M

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10

6/11/2018

Private Equity

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$99M

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10

Date

1/14/2022

9/7/2021

11/17/2020

6/27/2019

6/11/2018

Investment Stage

Series B

Seed / Angel

Other

Series A

Private Equity

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

$13M

$1M

$99M

Note

Acquired

Acquired

Acquired - II

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Sources

2

2

7

10

10

Mars Partners & Customers

10 Partners and customers

Mars has 10 strategic partners and customers. Mars recently partnered with PIPA on April 4, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

4/26/2022

Vendor

United States

PIPA and Mars, Incorporated accelerate science discovery in food and health using Artificial Intelligence

Nici Bush , VP , Innovation , Science and Technology at Mars Incorporated said : `` PIPA LLC is an important and valuable research collaborator for Mars Incorporated .

2

9/23/2021

Partner

Switzerland

Chocolate Industry Breathes A Sigh Of Relief In View Of New Technology Designed To Detect Destructive Cocoa Virus.

With $ 40 billion in annual sales , we produce some of the world 's best-loved brands including DOVE ® , EXTRA ® , M&M 's ® , MILKY WAY ® , SNICKERS ® , TWIX ® , ORBIT ® , PEDIGREE ® , ROYAL CANIN ® , SKITTLES ® , BEN 'S ORIGINAL ™ , WHISKAS ® , COCOAVIA ® , and 5 ™ ; and take care of half of the world 's pets through our pet health services AniCura , Banfield Pet Hospitals ™ , BluePearl ® , Linnaeus , Pet Partners ™ , and VCA ™ .

1

8/4/2021

Client

United States

08:00 ET Mars Announces Plans for 100% Renewable Electricity for its 2,000 Veterinary Hospitals in U.S.

The partnership between Mars and Apex Clean Energy , facilitated by Commodity Risk Solution , includes Mars suppliers BHJ and Silgan Containers , and will enable construction of a new 121.26 MW wind farm in Ford County , IL , set for completion by the end of 2021 .

3

7/29/2021

Partner

United Kingdom

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10

7/28/2021

Vendor

United States

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10

Date

4/26/2022

9/23/2021

8/4/2021

7/29/2021

7/28/2021

Type

Vendor

Partner

Client

Partner

Vendor

Business Partner

Country

United States

Switzerland

United States

United Kingdom

United States

News Snippet

PIPA and Mars, Incorporated accelerate science discovery in food and health using Artificial Intelligence

Nici Bush , VP , Innovation , Science and Technology at Mars Incorporated said : `` PIPA LLC is an important and valuable research collaborator for Mars Incorporated .

Chocolate Industry Breathes A Sigh Of Relief In View Of New Technology Designed To Detect Destructive Cocoa Virus.

With $ 40 billion in annual sales , we produce some of the world 's best-loved brands including DOVE ® , EXTRA ® , M&M 's ® , MILKY WAY ® , SNICKERS ® , TWIX ® , ORBIT ® , PEDIGREE ® , ROYAL CANIN ® , SKITTLES ® , BEN 'S ORIGINAL ™ , WHISKAS ® , COCOAVIA ® , and 5 ™ ; and take care of half of the world 's pets through our pet health services AniCura , Banfield Pet Hospitals ™ , BluePearl ® , Linnaeus , Pet Partners ™ , and VCA ™ .

08:00 ET Mars Announces Plans for 100% Renewable Electricity for its 2,000 Veterinary Hospitals in U.S.

The partnership between Mars and Apex Clean Energy , facilitated by Commodity Risk Solution , includes Mars suppliers BHJ and Silgan Containers , and will enable construction of a new 121.26 MW wind farm in Ford County , IL , set for completion by the end of 2021 .

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Sources

2

1

3

10

10

Mars Team

45 Team Members

Mars has 45 team members, including current Chief Executive Officer, Grant F. Reid.

Name

Work History

Title

Status

Grant F. Reid

Chief Executive Officer

Current

Hans Trujillo

Chief Executive Officer, President

Current

Claus Aagaard

Chief Financial Officer

Current

Brett Little

Australia Post, and REDgroup Retail

Chief Financial Officer

Current

Richa Singh

Chief Financial Officer

Current

Name

Grant F. Reid

Hans Trujillo

Claus Aagaard

Brett Little

Richa Singh

Work History

Australia Post, and REDgroup Retail

Title

Chief Executive Officer

Chief Executive Officer, President

Chief Financial Officer

Chief Financial Officer

Chief Financial Officer

Status

Current

Current

Current

Current

Current

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