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Private Equity
magentapartners.com

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Investments

12

Portfolio Exits

3

Funds

2

Partners & Customers

1

About Magenta Partners

Magenta Partners is a private equity firm that typically targets opportunities requiring investment of up to £15 million (although in certain instances are able to access much larger pools of capital) and are comfortable in the following types of transaction: Development Capital; Growth and Management Buy-Outs; Recapitalisations; Public to Privates; PIPES (Private Investment in Public Companies); and Project Finance.The firm backs entrepreneurs and management teams in businesses or projects where major opportunities to create value for shareholders exist via growth, transition or a specific event (e.g. legislation).

Magenta Partners Headquarters Location

3rd Floor 100 Wigmore Street

London, England, W1U 3RN,

United Kingdom

+44 (0) 20 7016 4330

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Latest Magenta Partners News

Magenta Partners leads $6 million investment round for home-fitness platform, Motosumo

Mar 30, 2021

Share: Motosumo is a live, interactive platform for at-home cycling classes that works with any stationary bike (Photo courtesy of Motosumo) Club Industry was not involved in the creation of this content. Danish fit-tech venture Motosumo identified as a “one-of-a-kind prospect” with the offering to lead a new era of home fitness evolution Copenhagen, March 25, 2021 – London-based SME growth investor, Magenta Partners today announced it has led a major Series A funding round for Motosumo , a fast-growing, at-home indoor cycling platform offering live, interactive classes from any bike. Magenta led the funding round with participation from existing investors. Magenta Managing Partner Tom Matthews says their extensive evaluation identified Motosumo as a one-of-a-kind prospect in a crowded market. “Our team of experts has appraised numerous software and hardware platforms in connected fitness over the last 18 months. We believe Motosumo is a standout proposition with the ability to lead evolution in the home fitness market. It’s the only platform of its kind that is hardware agnostic, which presents significant opportunities for growth across borders,” said Matthews, whose team at Magenta has extensive background in fitness, including previous investments in LA Fitness, The Gym Group, Pure Gym, and Viva Gym. Motosumo, a Danish fit-tech company founded in 2015, offers a global schedule of live indoor cycling classes with world-class instructors. Motosumo’s innovative tech means that users can join the platform from home, using any bike and a mobile phone or tablet. Even the most basic setup can be connected to enjoy a fully interactive class. With subscriptions starting at just $12.99 per month, Motosumo delivers an affordable alternative to the range of expensive market participants that require consumers to purchase equipment and wait weeks for delivery to get started. “Immediate access, an interactive experience, and global reach are key considerations for growth, and Motosumo has all three,” said Motosumo Co-Founder and CEO Kresten Juel Jensen. “Our platform works with any bike, so the user is not required to invest in new equipment and can immediately access a workout. Motosumo classes feature interactive games with live fitness metrics, and our instructors interact with participants in real time. We’re thrilled to partner with Magenta. Their investment, as well as their strategic vision and support, is going to help fuel our experience and our expansion.” “Even before the COVID pandemic, consumer demand for at-home workout options was growing. The last year has drastically changed the fitness industry landscape. At-home connected fitness has become a major beneficiary, and Motosumo was already ahead of the curve and uniquely positioned to drive rapid adoption of our home-training solution,” said Juel Jensen. This round of Series A funding will allow Motosumo to double its roster of instructors across four continents (Europe, North America, Asia and Australia), expand its tech team, and significantly increase its marketing efforts. Magenta usually invests between £5m and £20m in each opportunity. Their investment in Motosumo is the first step in a potential long-term, working partnership. Magenta Managing Partner Chase Emson already makes Motosumo classes part of his daily at-home workouts: “Motosumo is a fantastic experience. It is the only truly live and interactive proposition for those with an indoor bike at home. Having attended a number of the classes, I can say from personal experience that Motosumo is fun and entertaining – and I’m most excited by the results I’m getting from my workout experience,” said Emson. Investors in Motosumo from previous rounds include the Danish venture capital fund Promentum Equity Partners, and PreSeed Ventures, one of the largest Danish innovation incubators. For more information on Motosumo and how to start a 7-day trial, visit www.motosumo.com or download the Motosumo app from the Apple App Store and Google Play . Motosumo Motosumo is a live, interactive platform for at-home cycling classes that works with any stationary bike. The venture was founded by a Denmark-based team of engineers and astrophysicists who tapped the power of smartphone motion sensors to generate live fitness metrics, like cadence, on any bike. They developed an app to make a fun, interactive workout and community experience available to almost anyone. Early on, Motosumo became a popular mainstay in gyms and fitness studios. In response to growing demand for home workout options, Motosumo evolved the platform for the individual user and teamed up with a network of world-class instructors to create a global offering of live, daily classes. Everyone can enjoy the same immersive, interactive fitness experience at home for just $12.99 a month. To turn any bike into a world-class workout experience, visit www.motosumo.com . Magenta Partners Magenta Partners LLP is a private equity investment advisor specialising in entrepreneur-led growth investments. Magenta typically commits between £5m-£15m per investment and has generated top quartile investment returns (BVCA / PWC Performance Measurement Survey 2019) since its inception in 2008. A critical element of Magenta’s investment style is an ability to partner with management teams in creating alignment towards a common shared goal. The Magenta funds are backed by successful entrepreneurs, and the executive team have experience of managing and growing successful venture-backed businesses, so they understand and appreciate the challenges involved in owning and managing a fast growing business.

Magenta Partners Investments

12 Investments

Magenta Partners has made 12 investments. Their latest investment was in MOTOSUMO as part of their Series A on March 3, 2021.

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Magenta Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

3/24/2021

Series A

MOTOSUMO

$6M

Yes

9

3/1/2021

Private Equity

Voly

Yes

1

1/12/2021

Private Equity

Maker&Son

Yes

1

4/3/2018

Private Equity

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10

11/20/2017

Private Equity

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$99M

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10

Date

3/24/2021

3/1/2021

1/12/2021

4/3/2018

11/20/2017

Round

Series A

Private Equity

Private Equity

Private Equity

Private Equity

Company

MOTOSUMO

Voly

Maker&Son

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Amount

$6M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

9

1

1

10

10

Magenta Partners Portfolio Exits

3 Portfolio Exits

Magenta Partners has 3 portfolio exits. Their latest portfolio exit was Maker&Son on August 16, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/16/2022

Acquired

$99M

3

4/17/2022

Acq - Fin

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$99M

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10

6/28/2017

Acquired

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$99M

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10

Date

8/16/2022

4/17/2022

6/28/2017

Exit

Acquired

Acq - Fin

Acquired

Companies

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Valuation

$99M

$99M

$99M

Acquirer

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Sources

3

10

10

Magenta Partners Acquisitions

1 Acquisition

Magenta Partners acquired 1 company. Their latest acquisition was FastPayHotels on March 25, 2019.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

3/25/2019

$99M

Acq - Fin

1

Date

3/25/2019

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acq - Fin

Sources

1

Magenta Partners Fund History

2 Fund Histories

Magenta Partners has 2 funds, including Magenta Partners Fund II.

Closing Date

Fund

Fund Type

Status

Amount

Sources

8/27/2017

Magenta Partners Fund II

Expansions & Growth

Closed

1

12/31/2007

Magenta Partners Fund I

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10

Closing Date

8/27/2017

12/31/2007

Fund

Magenta Partners Fund II

Magenta Partners Fund I

Fund Type

Expansions & Growth

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Status

Closed

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Amount

Sources

1

10

Magenta Partners Partners & Customers

1 Partners and customers

Magenta Partners has 1 strategic partners and customers. Magenta Partners recently partnered with Bridges Fund Management on December 12, 2015.

Date

Type

Business Partner

Country

News Snippet

Sources

12/1/2015

Partner

United Kingdom

Bridges Ventures invests in Viva Gym, Spanish low-cost gym concept, taking over from Magenta Partners

Bridges will work in partnership with Magenta Partners , which founded Viva in 2011

1

Date

12/1/2015

Type

Partner

Business Partner

Country

United Kingdom

News Snippet

Bridges Ventures invests in Viva Gym, Spanish low-cost gym concept, taking over from Magenta Partners

Bridges will work in partnership with Magenta Partners , which founded Viva in 2011

Sources

1

Magenta Partners Team

1 Team Member

Magenta Partners has 1 team member, including current Founder, Managing Partner, Chase Emson.

Name

Work History

Title

Status

Chase Emson

Founder, Managing Partner

Current

Name

Chase Emson

Work History

Title

Founder, Managing Partner

Status

Current

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