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beliade.com

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Investments

24

Funds

3

About Beliade

Beliade is a micro venture capital fund to opportunistically invest in early-stage apparel, lifestyle, fashion and consumer companies.

Beliade Headquarter Location

68 Greene Street

New York, New York, 10012,

United States

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Expert Collections containing Beliade

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Find Beliade in 1 Expert Collection, including Fitness Tech.

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Fitness Tech

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We define fitness tech as companies leveraging software and technology to augment approaches to developing or maintaining physical fitness. Companies in this category develop tools and services including workout apps, wearables, and connected fitness equipment.

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Research containing Beliade

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CB Insights Intelligence Analysts have mentioned Beliade in 1 CB Insights research brief, most recently on Feb 4, 2021.

Latest Beliade News

08:19 ET Latinx Clean Beauty Brand Ceremonia Surpasses $100k in Revenue in First 100 Days

May 5, 2021

The company is announcing a new round of funding which will be used to meet growing international demand and expand further into wholesale channels News provided by Share this article Share this article NEW YORK, May 5, 2021 /PRNewswire/ -- Ceremonia , the clean hair care brand rooted in Latinx heritage, launched in October 2020 with a clear mission: to cater to the diversity of the Latinx community and in turn, cultivate inclusivity for the often-overlooked demographics in the beauty space. Six months later, the company has outperformed revenue projections by more than 50% and set new standards for sell-through rates for early stage beauty brands. (PRNewsfoto/Silas Capital) Born out of CEO and Founder Babba C. Rivera's desire to empower the next generation to embrace a new natural through clean yet effective products, last summer Rivera became one of 58 Latina women to raise $1 million through venture capital funding—a feat that's even more impressive as Latinx women only earn an average of 54 cents on the dollar of white men, and Latina founders only receive a mere 0.4% of venture capital funding. Since then, Rivera has already surpassed this milestone, by raising an additional $2 million in the company's latest seed round. Co-led by Silas Capital and Beliade , Ceremonia has turned to investors who have hands-on experience in the direct-to-consumer channel, as well as the beauty and wellness categories to help support the company's next phase of growth–– one that appeals to Ceremonia's increasing international and wholesale demand. Through this growth, Rivera is committed to further disrupting the beauty industry through Latinx representation and being both a trailblazer and role model. "The support that Ceremonia has received in our first six months since launch has been incredible," says CEO and Founder, Babba C. Rivera. "This brand was inspired by my mother's approach to beauty and father's love for hair. It is an honor, as their daughter and a Latina founder, to be able to grow this business and work with partners who value what we are doing with Ceremonia. The latest financing round will help us meet international demand and exciting new wholesale opportunities, while also continuing to develop products together with our community. We are so grateful for Brian from Silas Capital and Martin from Beliade for their trust in Ceremonia, as well as the continued support from our existing investors, Pocket Sun and Elizabeth Galbut from SoGal Ventures." Brian Thorne, Partner of Silas, stated, "We have tremendous respect for what Babba has been able to accomplish in such a short period of time. Having witnessed the incredible momentum of clean beauty through our investments in ILIA and Herbivore, we have strong conviction that Ceremonia will similarly transform clean hair care — a category poised for continued growth as consumers increasingly embrace scalp care as an essential aspect of their broader skin care regiment. As one of the first investments in our latest venture capital fund, we're thrilled to partner with Babba and champion a brand that is proudly rooted in the Latinx community." Since launching, the company has unveiled a line of products that have been specifically developed to co-exist as part of a buildable routine created through Ceremonia's versatile approach to clean hair care. Beginning with the release of the company's initial hero product, Aceite de Moska , a scalp remedy oil inspired by the traditional Dominican Republic derived treatment, the brand has received an incredible response from their consumer and sold hundreds of units in a pre-order model in only their first week of sales. What's more is that with each product launch, Ceremonia is redefining industry standards for customer loyalty, as their impressive repeat rate continues to grow. With each product rollout, Ceremonia continues to be a category-leading brand in which the Latinx community and beyond can see themselves represented. In order to keep their promise, not only does the brand highlight this diversity in heritage, but also diversity in hair type––showcased by Ceremonia's popular styling serum Pequi Curl Activator . The brand's Scalp Masajeador , a scalp massager that pairs well with both the remedy oil and newly launched Wash Day Shampoo & Conditioner duo, is currently the brand's fastest selling product. At launch, the Scalp Masajeador saw a tenfold increase in sales during its first weeks on the market, and is now the brand's most demanded item, along with Ceremonia's waitlisted Frida Headband , inspired by Frida Kahlo. Martin Dolfi, Founder and CEO at Beliade, added, "Ceremonia's vibrant brand and clean formulations immediately appealed to us. Babba's focus on the historically underrepresented Latinx consumer segment, presents the company with a unique and large opportunity with the Ceremonia brand. We look forward to seeing what the future holds for this incredibly exciting clean beauty brand." About Ceremonia Ceremonia is here to celebrate the richness of Latinx culture, not only through its brand, but also through its original clean formulas. Featuring key natural ingredients from Latin America, Ceremonia prides itself in toxic-free formulas that offer the very best of high-performance, clean hair care. Free of silicones, parabens, sulfates, phthalates, and artificial colorants amongst 1600+ other not-so-great ingredients often found in conventional beauty. Bottling Latinx rituals into a modern and ethical brand, Ceremonia is embracing a new natural that is good for you and the environment. For more information, please visit ceremonia.com . About Silas Capital  Since 2011, Silas Capital has been an active emerging growth equity and venture capital investor that partners with consumer brands. We not only invest capital to help these companies grow, but also bring significant resources and capabilities to actively assist in the growth of revenue through our expertise in e-commerce and digital expansion, alongside our knowledge of traditional wholesale and retail channels. Previous and current investments for Silas include Bare Snacks, Bellroy, Boll & Branch, Casper, Chief, Function of Beauty, HATCH, Herbivore, ILIA Beauty, Naadam, Lord Jones, Sakara Life, Something Navy, Summersalt and ZitSticka to name a few. Learn more at www.silascapital.com . About Beliade Beliade is an investment firm founded by former Creative Artists Agency executive Martin Dolfi, that invests in cutting edge consumer brands based in the US. Representative investments include Rhone, Kosas, Van Leeuwen Ice Cream, Something Navy, Poncho Outdoors, Coyo Taco, Foxtrot Markets, Heyday, Spiritual Gangster, La Ligne, BratTV, Recess, Made by Nacho, Cotopaxi, Coterie, Hill House Home, Rumble Boxing, Carbon38 and Jaanuu. Learn more at www.beliade.com . Media Contact

Beliade Investments

24 Investments

Beliade has made 24 investments. Their latest investment was in Ceremonia as part of their Seed VC - II on April 4, 2021.

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Beliade Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

4/30/2021

Seed VC - II

Ceremonia

$2M

Yes

2

3/31/2021

Seed VC

Dom's Kitchen & Market

$15M

Yes

1

2/22/2021

Series B

Foxtrot

$42M

No

8

12/4/2020

Series B

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$99M

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10

8/18/2020

Seed VC

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$99M

Subscribe to see more

10

Date

4/30/2021

3/31/2021

2/22/2021

12/4/2020

8/18/2020

Round

Seed VC - II

Seed VC

Series B

Series B

Seed VC

Company

Ceremonia

Dom's Kitchen & Market

Foxtrot

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Amount

$2M

$15M

$42M

$99M

$99M

New?

Yes

Yes

No

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Co-Investors

Sources

2

1

8

10

10

Beliade Fund History

3 Fund Histories

Beliade has 3 funds, including M3 Ventures III.

Closing Date

Fund

Fund Type

Status

Amount

Sources

3/13/2020

M3 Ventures III

Early-Stage Venture Capital

$9.45M

2

5/3/2019

M3 Ventures I

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$99M

10

5/2/2019

M3 Ventures II

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$99M

10

Closing Date

3/13/2020

5/3/2019

5/2/2019

Fund

M3 Ventures III

M3 Ventures I

M3 Ventures II

Fund Type

Early-Stage Venture Capital

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Status

Amount

$9.45M

$99M

$99M

Sources

2

10

10

Beliade Team

2 Team Members

Beliade has 2 team members, including current Managing Partner, Martin Dolfi.

Name

Work History

Title

Status

Cameron Laker

Founder

Current

Martin Dolfi

Managing Partner

Current

Name

Cameron Laker

Martin Dolfi

Work History

Title

Founder

Managing Partner

Status

Current

Current

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