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Private Equity
lfivecapital.com

Investments

6

Funds

2

About Level 5 Capital Partners

Level 5 Capital Partners invests in high-end wellness and lifestyle offerings with a focus on yoga. Level 5 brings expertise and capital to entrepreneurs, and looks to identify opportunities for rapid growth and scale in local services, with a focus on health, wellness and family markets.

Headquarters Location

675 Ponce de Leon Ave NE Suite 8500

Atlanta, Georgia, 30308,

United States

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Latest Level 5 Capital Partners News

2ULaundry Closes $20M Series B Fundraise Led by Level 5 Capital Partners

Feb 1, 2023

Venture Capital News | Private Equity News venture capital directory | private equity directory Venture Capital Firms List / Venture Capital & Private Equity Firms and Sources Published since 1998, VCPro Database is the most reliable, up-to-date and affordable venture capital directory 2023 New Edition Now Available! (Updated JANUARY 2023) VCPro Database 2023 26th Edition — a downloadable and searchable venture capital database with 6,900+ venture capital and private equity firms worldwide. The most reliable, up-to-date and affordable venture capital directory of its kind. VCPro Database is available in both Windows and macOS versions. It has been published since 1998. 2ULaundry Closes $20M Series B Fundraise Led by Level 5 Capital Partners The elevated laundry concept has raised $25M to date and will utilize the capital injection to scale nationally, introducing a new approach to doing laundry across the US. CHARLOTTE, N.C., January 31, 2023-- 2ULaundry, a mobile laundry pickup and delivery service revolutionizing the everyday task, today announced a $20M Series B led by Level 5 Capital Partners (L5). To date, the company has raised $25.4M. With this capital injection, 2ULaundry plans to continue scaling physical locations, making its services accessible to families across the US. LaundroLab was founded in 2020 as the brick-and-mortar counterpart to 2ULaundry. On a mission to “Make Laundry Happy,” the brand’s high-end amenities, including top-of-the-line equipment, kids’ play areas, and lounge access, deemed it an instant hit among the rapidly increasing number of people tired of losing hours every week to the laborious task of laundry. Bullish on franchising, 2ULaundry plans to expand with 20 new locations this year and additionally is targeting national partnerships to provide services to businesses such as gyms, fitness studios, Airbnb hosts and more. The 2ULaundry subscription offers customers exclusive access to a full suite of laundry services with a guaranteed one-day turnaround, including standard cleaning of everyday laundry and linens, and a hang dry offering. L5 invests in brands with long-term vision to be on every corner in order to provide the habit based experiences individuals crave. With an impressive portfolio including early investments in Corepower Yoga and Orangetheory Fitness, L5 provides capital and hands-on support through franchise licensing and retail growth. L5’s main differentiator lies in their proprietary operating engine, Acceleration Services. Acceleration Services consists of skilled operators with firsthand experience scaling businesses into household names. As a taste-making investor, L5 and Acceleration Services arm their partners with the best resources in the market to grow and scale their brands. “The $46B laundry and dry cleaning industry is one that is yet to be innovated at scale and 2ULaundry and LaundroLab are on a mission to change that. Our two brands compliment each other in that 2ULaundry pickup & delivery volume gets layered on top of modern, tech-enabled, franchised LaundroLabs. The result is a franchisee with store revenues that far exceed your traditional coin laundry," shared Alex Smereczniak, CEO and Co-founder of 2ULaundry. “With 108 licenses sold, a goal of building our team with over 350 hires, and opening 25 new stores in the next 12 months, we are focused on scaling thoughtfully and our partnership with L5 equips us with the resources to do so as we set out to Make Laundry Happy nationwide.” “We back companies that bring people together. As the market for community- and habit-based businesses continues to grow in this post-lockdown world, L5 Capital Partners stands at the forefront of this exciting time for brick and mortar businesses," shared Chris Kenny, Founder and Managing Partner of L5 Capital Partners. “2ULaundry is a perfect example of the innovative, people-focused businesses we align with, and we are excited to witness their continued growth.” In 2021, LaundroLab launched its franchise opportunity. There are currently 29 LaundroLab owners, and 108 licenses have been awarded. With every American doing upwards of 50 loads and 200 hours worth of laundry per year, the teams behind LaundroLab and 2ULaundry are putting a fresh spin on the mundane and old-school mindset around chores, saving people time and money. About LaundroLab: LaundroLab was founded in 2020 as the brick-and-mortar counterpart to laundry and dry-cleaning pick-up service 2ULaundry. The brand’s uniquely high-end amenities, including free Wi-Fi, lounge access and arcade games, made it an instant hit among the rapidly growing number of people and families in need of third-party laundry services. In 2021, LaundroLab launched its franchise opportunity, partnering with local entrepreneurs to help the brand continue to grow its footprint in markets across the US. Today, the brand is well on its way to achieving its ambitious nationwide goals, as the company seeks to become a national leader in the $5B (and growing) laundry segment. For more information, please visit https://www.laundrolabfranchise.com/. About L5 Capital Partners Founded in 2009, Level 5 Capital Partners is a next-generation growth equity firm investing in market-defining consumer companies with a proprietary operating engine, Acceleration Services. Founded off the basis of recognizing booming boutique fitness brands with the ability to franchise, L5 explores the broader realm of consumer services and experiences with a particular focus on habit forming brands in the fitness, kids, family services, beauty and wellness sectors. L5 leadership’s operating experience serves as the basis for the team’s differentiated investment strategy and process, allowing them to capture the early range of the lower-middle market (brands with annual revenues of less than $20M) and can pursue these opportunities due to the depth and expertise of L5’s operating team. L5 Capital Partners is based in Atlanta, Georgia. To learn more visit: www.lfivecapital.com Contact:

Level 5 Capital Partners Investments

6 Investments

Level 5 Capital Partners has made 6 investments. Their latest investment was in 2ULaundry as part of their Series B on January 1, 2023.

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Level 5 Capital Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/31/2023

Series B

2ULaundry

$20M

Yes

6

11/16/2022

Series C

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$99M

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10

10/13/2022

Private Equity

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$99M

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10

2/23/2021

Series B

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$99M

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10

6/24/2020

Private Equity

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$99M

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10

Date

1/31/2023

11/16/2022

10/13/2022

2/23/2021

6/24/2020

Round

Series B

Series C

Private Equity

Series B

Private Equity

Company

2ULaundry

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Amount

$20M

$99M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

6

10

10

10

10

Level 5 Capital Partners Acquisitions

1 Acquisition

Level 5 Capital Partners acquired 1 company. Their latest acquisition was Big Blue Swim School on April 17, 2017.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

4/17/2017

Debt

$99M

$6.54M

Acq - Fin

2

Date

4/17/2017

Investment Stage

Debt

Companies

Valuation

$99M

Total Funding

$6.54M

Note

Acq - Fin

Sources

2

Level 5 Capital Partners Fund History

2 Fund Histories

Level 5 Capital Partners has 2 funds, including Level 5 Capital Partners Fund 1.

Closing Date

Fund

Fund Type

Status

Amount

Sources

6/16/2020

Level 5 Capital Partners Fund 1

Diversified Private Equity

Open

$22.97M

2

6/16/2020

L5 Wellness Co-Invest

$99M

10

Closing Date

6/16/2020

6/16/2020

Fund

Level 5 Capital Partners Fund 1

L5 Wellness Co-Invest

Fund Type

Diversified Private Equity

Status

Open

Amount

$22.97M

$99M

Sources

2

10

Level 5 Capital Partners Team

1 Team Member

Level 5 Capital Partners has 1 team member, including current Managing Partner, Christopher Kenny.

Name

Work History

Title

Status

Christopher Kenny

Managing Partner

Current

Name

Christopher Kenny

Work History

Title

Managing Partner

Status

Current

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