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Corporation
lesmills.com

Partners & Customers

10

About Les Mills International

Les Mills International is the creator of 13 global group fitness and team training programs, including BODYPUMP (weights), BODYCOMBAT (martial arts), RPM (indoor cycling), LES MILLS GRIT (30-minute high intensity interval training) and LES MILLS SPRINT (high-intensity cycling).

Headquarters Location

22 Centre Street Freemans Bay

Auckland, 1080,

New Zealand

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Latest Les Mills International News

M&C Saatchi Unveils Global Brand Campaign For Gym Chain Les Mills

Nov 14, 2022

M&C Saatchi Unveils Global Brand Campaign For Gym Chain Les Mills THIS Les Mills opened its first gym in Auckland during 1968, kickstarting a global movement that now sees the brand’s workouts offered in 21,000 gyms around the world. M&C Saatchi were brought onboard to help Les Mills define a unique tone and visual identity in order to communicate a simple brand goal, to help people fall in love with fitness. Titled, “Who Is Les Mills?” the company’s first ever full funnel brand campaign launches on key sales dates Black Friday, Cyber Monday, Christmas, and New Year’s running in key markets: the US, UK, Europe, and Australia. The campaign launches with a long form brand film complete with 4 x 15” and 4 x 6” cutdowns. Activating primarily across YouTube, Facebook, and Instagram the campaign will be supported by a mix of bespoke 15” and 6” edits across consideration and conversion. Russel Fox, creative director M&C Saatchi, “The fitness category is often overly reliant on big budgets and celebrity endorsements. Working closely with the in-house creative team at Les Mills, we focused on creating a unique tone of voice. One that’s confident, relatable and a little mysterious. Encouraging everyone, no matter their fitness level, to fall in love with fitness.” Luke Waldren, chief customer officer Les Mills International added, “Our mission is to create a fitter planet and this new campaign offers a fresh, intriguing perspective on the many ways that people can work out with us.” “WHO IS LES MILLS is a playful and compelling expression of our ability to deliver world-class workouts to anybody, anytime, anywhere. It’s our biggest marketing campaign to date, designed to grow the fitness market by inspiring young people to reap the rewards of an active lifestyle.”

Les Mills International Acquisitions

1 Acquisition

Les Mills International acquired 1 company. Their latest acquisition was Fitmarc - South Central Distribution Territory on March 02, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

3/2/2016

$99M

Acquired Unit

1

Date

3/2/2016

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired Unit

Sources

1

Les Mills International Partners & Customers

10 Partners and customers

Les Mills International has 10 strategic partners and customers. Les Mills International recently partnered with LifeOmic on August 8, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

8/30/2022

Partner

United States

09:00 EDT LifeOmic and Les Mills Partner to Increase Accessibility to World-Class Fitness Series

`` The partnership with Les Mills underscores our mission to empower every individual , whether it 's an employee or consumer , with the necessary resources to take control of their health , '' said Dr. Don Brown , CEO and founder of LifeOmic .

2

6/1/2022

Partner

Canada

GoodLife Adds Les Mills Virtual Classes to GoodLife On-Demand.

`` The Les Mills International following in Canada is strong and our partnership with GoodLife Fitness has made that possible .

1

2/25/2022

Partner

United States

EoS Fitness Partners with Les Mills to Bring Anytime, Anywhere, On-Demand Fitness Options to Members

CARLSBAD , Calif. , Feb. 25 , 2022 / PRNewswire / -- Recognizing the importance of providing accessible fitness solutions with options that meet the needs of all its members , EoS Fitness announced today it is building on its existing partnership with global fitness leader Les Mills to give members the best of both in-person gym facilities and anytime , anywhere , on-demand virtual workouts .

2

2/24/2022

Client

United States

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10

12/7/2021

Licensee

United States

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10

Date

8/30/2022

6/1/2022

2/25/2022

2/24/2022

12/7/2021

Type

Partner

Partner

Partner

Client

Licensee

Business Partner

Country

United States

Canada

United States

United States

United States

News Snippet

09:00 EDT LifeOmic and Les Mills Partner to Increase Accessibility to World-Class Fitness Series

`` The partnership with Les Mills underscores our mission to empower every individual , whether it 's an employee or consumer , with the necessary resources to take control of their health , '' said Dr. Don Brown , CEO and founder of LifeOmic .

GoodLife Adds Les Mills Virtual Classes to GoodLife On-Demand.

`` The Les Mills International following in Canada is strong and our partnership with GoodLife Fitness has made that possible .

EoS Fitness Partners with Les Mills to Bring Anytime, Anywhere, On-Demand Fitness Options to Members

CARLSBAD , Calif. , Feb. 25 , 2022 / PRNewswire / -- Recognizing the importance of providing accessible fitness solutions with options that meet the needs of all its members , EoS Fitness announced today it is building on its existing partnership with global fitness leader Les Mills to give members the best of both in-person gym facilities and anytime , anywhere , on-demand virtual workouts .

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Sources

2

1

2

10

10

Les Mills International Team

5 Team Members

Les Mills International has 5 team members, including former Chief Executive Officer, Jean Michel(JM) Fournier.

Name

Work History

Title

Status

Jean Michel(JM) Fournier

Chief Executive Officer

Former

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Name

Jean Michel(JM) Fournier

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Work History

Title

Chief Executive Officer

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Status

Former

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