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Venture Capital
leapfrogventures.com

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Investments

54

Portfolio Exits

17

About Leapfrog Ventures

Leapfrog Ventures' mission is to help our portfolio companies leapfrog the competition and achieve industry-leading levels of competitive and market performance as quickly as possible.

Leapfrog Ventures Headquarters Location

3000 Sand Hill Road Building 1, Suite 280

Menlo Park, California, 94025,

United States

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Latest Leapfrog Ventures News

Senri, sales optimization tool for FMCG firms in Africa, raises $7.2M from Japanese VCs

Sep 3, 2018

Image credit: Masaru Ikeda Nairobi-based Africa Incubator (Afri-inc) , the Kenyan startup offering the Senri sales optimization platform for manufacturing and distribution businesses in Africa, announced today that it has fundraised 80 million yen (about $7.2 million US) from three Japanese VC firms – Money Ventures, Leapfrog Ventures, and Anri. The funding round at this time has not been designated but appears to be a seed or pre-series A round. This follows their 40 million yen ($3.6 million US) funding back in 2015 from Japanese confectionary company Morinaga and Anri, which made the total funding raised up to 120 million yen (about $1.1 million US). Afri-inc will use the funds to strengthen the capability of the Senri platform including adding payments function in addition to expanding the platform into Nigeria, or Sub-Saharan Africa’s largest market. Since its launch back in 2015 by Kentaro Nagai who has launched and operated several projects at JICA (Japan International Cooperation Agency) in Africa followed by managing projects at global several strategic consulting firms, Afri-inc has been offering the Senri platform for about 50 manufacturing and distribution businesses centered on FMCG (fast moving consumer goods) including Japanese companies like Honda and Morinaga. Senri (click to enlarge) Image credit: Afri-inc In Africa, the distribution process costs more because most of consumer goods are likely to be distributed through traditional retailers, which makes companies harder to build a efficient distribution network. Leveraging the SaaS model, Senri has helped users streamline their distribution process including sending and receiving orders, eventually improved their productivity by over 20%. Nagai says, In Africa, as the population explosively increases, it is necessary to establish and grasp the network for distributing goods. Africans basically do not trust each other in deals but there are many IT and mobile solutions that can tackle these issues. According to Nagai, Senri originally launched in Uganda, which is easy to validate business performance before total roll-out because of the country’s market size, and then advanced to exlore more business opportunities. With all this, he realized streamlining distribution channels is on high demand regardless of whichever market in the region, eventually made up his mind to start expanding into multiple markets. As long as having an English interface, the platform will not require much localization effort when expanding to other countries. With earlier market expansion efforts, they aim to be dominant in African key markets like Kenya, Nigeria and Tanzania. Afri-inc is not the only company offering this kind of service. There is definitely a competitor in Kenya, so may it in Nigeria too. But Nagai thinks the existence of competitors proves market potential. This market is still immature, so he looked confident to take the lead in every country by offering better customer care and user experience. TAGS

Leapfrog Ventures Investments

54 Investments

Leapfrog Ventures has made 54 investments. Their latest investment was in MPost as part of their Seed VC - II on August 8, 2019.

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Leapfrog Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

8/30/2019

Seed VC - II

MPost

$0.1M

Yes

1

12/29/2016

Series C - II

RedSeal Networks

$5M

No

1

10/26/2015

Series A

Zebit

$10M

Yes

1

4/6/2015

Series C

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$99M

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10

8/11/2014

Series C - II

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$99M

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10

Date

8/30/2019

12/29/2016

10/26/2015

4/6/2015

8/11/2014

Round

Seed VC - II

Series C - II

Series A

Series C

Series C - II

Company

MPost

RedSeal Networks

Zebit

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Amount

$0.1M

$5M

$10M

$99M

$99M

New?

Yes

No

Yes

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Co-Investors

Sources

1

1

1

10

10

Leapfrog Ventures Portfolio Exits

17 Portfolio Exits

Leapfrog Ventures has 17 portfolio exits. Their latest portfolio exit was Ace Metrix on January 14, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/14/2021

Acquired

$99M

12

10/26/2020

IPO

$99M

Public

1

4/10/2019

Acq - Fin

$99M

4

5/28/2015

Acquired

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$99M

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10

9/9/2014

Asset Sale

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$99M

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10

Date

1/14/2021

10/26/2020

4/10/2019

5/28/2015

9/9/2014

Exit

Acquired

IPO

Acq - Fin

Acquired

Asset Sale

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

Public

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Sources

12

1

4

10

10

Leapfrog Ventures Team

2 Team Members

Leapfrog Ventures has 2 team members, including current Chief Financial Officer, Mike Kranz.

Name

Work History

Title

Status

Mike Kranz

Chief Financial Officer

Current

Peter A. Sinclair

Managing Director

Current

Name

Mike Kranz

Peter A. Sinclair

Work History

Title

Chief Financial Officer

Managing Director

Status

Current

Current

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