Mar 14, 2022

Funding Co-Led By IAG & Lavrock Ventures Addresses Market Gap in B2B Revenue Analytics CaliberMind , the leading B2B data platform for revenue analytics you can trust, today announces that it has raised $8 million in Series A funding. This round was co-led by firms IAG Capital Partners and Lavrock Ventures, with participation from Eric Matlick, CEO of Bombora, and Denver Angels. Only 11% of B2B marketing and revenue operations professionals express high confidence in their data. This greatly impedes their ability to make good decisions about which channels to invest in, let alone determine which tactics work. B2B organizations are drowning in data from a plethora of systems, making analysis a herculean effort. CaliberMind does the hard work of tying a business’s systems together, then provides visibility into the key insights it needs to scale efficiently. CaliberMind’s innovative approach to revenue analytics has led to 200% year-over-year revenue growth. The key to the company’s success is that its data modeling and visualizations are built upon a solid foundation–a customer data platform. Rather than assuming data that resides in a CRM is hygienic or comprehensive, CaliberMind integrates with a customer’s crucial data sources to unify the information before applying a visualization layer. “It’s incredibly difficult to ingest the huge volume of data being thrown at revenue teams and translate it into actionable insights. Only the top one percent of companies can afford the team and technology to build such a solution. CaliberMind was built to deliver the power of a full technology stack, data analytics team, and business intelligence tool into the hands of the average B2B revenue operations professional,” said Eric Westerkamp, CEO of CaliberMind. “After speaking with some key customers and hearing that CaliberMind was considered as essential as their marketing automation platform, we felt it was the final validation we needed to feel grounded in our belief that B2B marketers are facing an inflection point,” said Daniel Hanks, General Partner at Lavrock Ventures. “Executive teams and investors are no longer accepting ambiguity from their marketing leaders. B2B marketers must adapt and embrace data-driven decision making.” CaliberMind already connects to over 150 applications, such as Salesforce and Marketo, and plans to broaden its analytics scope to incorporate metrics throughout the go-to-market motion. The recent addition of Vice President of Data Science, Dr. Bruce Bugbee, signals the company’s commitment to building a market-leading revenue insights platform. With this new capital, CaliberMind will grow its engineering team, focus on product development and triple its go-to-market team with new hires across marketing, sales, and customer success in 2022. “The leadership team has a strong vision and the historical stats to prove it can bring CaliberMind to its next stage of growth. We believe that CaliberMind will become not only the leader in marketing analytics, but provide a breadth of insights necessary for modern day revenue operations,” said Alonso Galván, a Founding Principal at IAG Capital Partners. “It’s hard not to catch the excitement expressed by their customers.” Write in to  psen@itechseries.com to learn more about our exclusive editorial packages and programs.