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flatironinvestors.com

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Investments

18

Portfolio Exits

3

About Flatiron Investors

Flatiron Investors is a syndicate of founders, wall streeters, hedges and high net worth individuals investing a minimum of $25,000 per investment.

Flatiron Investors Headquarter Location

New York, New York,

United States

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Latest Flatiron Investors News

PE HUB » AdYapper Seeded With $1.2M

Sep 5, 2013

Friends (75) September 5, 2013    2 Views    0 Comments AdYapper, which provides analytics for display and mobile ad campaigns, has raised $1.2 million in a seed funding round led by KGC Capital and including numerous angels. Investors include David Cohen of Techstars, Laurel Touby of mediabistro.com, Paul Sethi, Sameer Jagetia, Ari Newman, Vip Sandhir of Brown Capital and Dave Lerner of Rugged Ventures. The Chicago-based company was in the Spring 2013 class of Techstars. PRESS RELEASE AdYapper Closes $1.2 Million Funding Round Led By KGC Capital Round Fuels Expansion and New Products That Will Transform Viewability Standards Chicago, IL (September 5, 2013) – AdYapper, a provider of real time analytics and viewability monitoring for display and mobile ads, has secured $1.2 million dollars in seed funding. AdYapper will use the capital to solidify its position in the advertising industry and for R&D to continue its product innovation and expanded capabilities in new environments. Investors include KGC Capital, David Cohen of Techstars, Laurel Touby, Paul Sethi, Sameer Jagetia, Ari Newman, Vip Sandhir of Brown Capital and Dave Lerner of Rugged Ventures. “Wasted ad spend is a cross industry, multi-platform problem and our technology is revealing that over 70% of our clients’ ads are never even seen,” said Elliot Hirsch, CEO and Founder of AdYapper. “Our products provide critical situational awareness and transparency, enabling brands to quickly and easily understand how their media is truly performing, while arming trade desks, agencies and publishers with the tools they need to measure these key metrics, and the data to identify unseen ads and reallocate their client’s funds, all in real time.” Laurel Touby, Founder of mediabistro.com (AgencySpy), believes that “with AdYapper in place, there’s nowhere for underperforming media to hide. Brands and marketers can finally see actual ad campaign performance and that saves them money in the short run. In the long run, it makes everyone hew to a higher standard.” “Ad viewability is critical to understanding campaign performance, and the wave is only beginning to hit,” says Rob Griffin, Executive Vice President, Director of Product Development at Havas Media. AdYapper’s proprietary solutions are leading the industry as the company is now tracking billions of ads, up from zero in April 2013, and has clients ranging from large multi-national brands to agencies and top publishers. Among AdYapper’s advisors are Matt Maloney of GrubHub Seamless, Paul Greenberg formerly of CollegeHumor and Tim Hanlon of Vertere Group. AdYapper is also a Techstars company, beating out over 1700 other companies for a place in the Spring 2013 class. About AdYapper AdYapper’s technology tracks display and mobile ads, providing critical situational awareness and transparency into digital ad campaigns, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions. Real-time analytics are generated across the entire ad buying ecosystem with data centralized into one platform to identify wasted ad spend and provide direction on how best to reallocate the recovered ad spend to make in-flight campaign decisions. AdYapper makes advertising performance data actionable so advertisers can optimize, and increase the efficacy of, their ad buys. AdYapper is headquartered in Chicago, Illinois. Leave a Reply

Flatiron Investors Investments

18 Investments

Flatiron Investors has made 18 investments. Their latest investment was in Credijusto as part of their Seed VC on January 1, 2016.

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Flatiron Investors Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/28/2016

Seed VC

Credijusto

Yes

City Hall Capital, Fourth Green Capital, M4 Fund, Uprising Capital, and Victory Park Capital

1

1/1/2016

Seed VC

PeerIQ

Yes

11/24/2015

Seed VC - II

Teleport Dashboard

Yes

Social Starts

11/4/2015

Series A

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$99M

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10

9/10/2015

Series B

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$99M

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10

Date

1/28/2016

1/1/2016

11/24/2015

11/4/2015

9/10/2015

Round

Seed VC

Seed VC

Seed VC - II

Series A

Series B

Company

Credijusto

PeerIQ

Teleport Dashboard

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Amount

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

City Hall Capital, Fourth Green Capital, M4 Fund, Uprising Capital, and Victory Park Capital

Social Starts

Sources

1

10

10

Flatiron Investors Portfolio Exits

3 Portfolio Exits

Flatiron Investors has 3 portfolio exits. Their latest portfolio exit was PeerIQ on June 23, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/23/2021

Acquired

7

00/00/0000

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10

00/00/0000

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10

Date

6/23/2021

00/00/0000

00/00/0000

Exit

Acquired

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Companies

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Valuation

Acquirer

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Sources

7

10

10

Flatiron Investors Team

1 Team Member

Flatiron Investors has 1 team member, including current Managing Partner, Laurel Touby.

Name

Work History

Title

Status

Laurel Touby

Managing Partner

Current

Name

Laurel Touby

Work History

Title

Managing Partner

Status

Current

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