About Larry Rusoff
Mr. Rusoff is a Managing Director of Performance Equity and a member of its Investment Committee. Prior to joining Performance Equity, Mr. Rusoff was a Portfolio Manager in the Promark Advisors Private Equity Group and a member of the PEIAC. Prior to joining Promark Advisors in 1996, Mr. Rusoff worked in the Treasurer's Office of General Motors where he assisted in managing the debt and derivative portfolio for the corporation. Mr. Rusoff started his career in finance at Salomon Brothers, Inc. He is a member of the CFA Institute, serves on the Board of the Private Equity Investment Committee for the Cornell University Endowment and was on the Board of Private Equity Industry Guidelines Group. Mr. Rusoff received his undergraduate degree from Cornell University and his MBA from J.L. Kellogg School of Management, Northwestern University.
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