Jan 24, 2023

Elements , a Salt Lake City, CA-based provider of a financial monitoring platform, raised $5M in Seed Extension funding. The round, which brought brings total funds raised to more than $9M, was led by Flyover Capital, with participation from Kickstart Fund, Venture Capital, Grand Ventures, Forward VC, SaaS Venture Capital, and angel investors. The company intends to use the funds to further its efforts to grow its client base and provide more innovative services. Led by CEO Reese Harper, Elements helps clients that promote financial health by displaying digestible pieces of critical financial data, including debt, savings, spending, insurance, investments, and more, that become the building blocks of a comprehensive, easy-to-monitor financial plan. The Elements scorecard provides advisors a way to capture vital client data quickly and easily and present a holistic picture of their financial life in a tangible and understandable way. In 2022, the company created a simplified, streamlined one-page financial plan whereby advisors can use the information entered by their clients to quickly develop a roadmap to guide the client’s financial life. Commenting on the news, Reese Harper said: “..This additional funding will enable us to continue to scale, innovate and bring new services to our advisors.” FinSMEs