Jul 23, 2023

Gooten – a global provider of order management technology for on-demand manufacturing – recently announced the closing of $11 million of Series A funding. The funding round was led by KEC Ventures, with participation from INX International, Tech Pioneers Fund, and other existing investors. As part of the funding round, Will Geiger of Touchdown Ventures will join Gooten as a board observer on behalf of INX International. Along with fueling customer growth, Gooten expects to expand its international capabilities, adding new fulfillment partnerships in strategic markets like Korea, Japan, India, Latin America, Brazil, and Western Europe. The company will also enhance its suite of technology tools and services, an offering that enables businesses to streamline their order management operations and tap into the immense potential of on-demand manufacturing. The company’s cloud native technology has attracted diverse customers, including Fortune 100 retailers, global creator, and merchandising platforms, and high-growth independent brands. KEY QUOTES: “As the on-demand industry continues to see rapid adoption, our Series A round positions Gooten to continue to deliver a best-in-class on-demand order management platform. This capital will allow us to continue in our mission to address the high costs and economic and environmental issues of traditional inventory-based merchandising by increasing the adoption of on-demand manufacturing. We are excited to partner with KEC Ventures and INX International, both of whom share our vision of disrupting the industry with technology-driven solutions.” — Brian Rainey, CEO “The Gooten solution fills a unique gap in the market. Order management technology has existed for over twenty-five years for the traditional pick-pack-ship fulfillment model. The Gooten team is bringing enterprise-grade software to the on-demand production industry and this capital raise accelerates our ability to deliver new functionality to our customers, helping them grow sales and streamline business operations.” — Maddy Alcala, President “Gooten’s innovative approach to order management aligns perfectly with our investment thesis. The company’s commitment to leveraging technology and creating seamless, efficient processes has allowed it to build the largest on-demand manufacturing network in the world by capacity, servicing the largest brands, merchandising platforms, and the creator economy. We are excited to support Gooten’s growth as it continues to empower businesses with on-demand manufacturing capabilities.” — Jeff Parkinson, Gooten board member and Partner at KEC Ventures Trending on Pulse 2.0