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Venture Capital
kecventures.com

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Investments

67

Portfolio Exits

12

Funds

5

About KEC Ventures

KEC Ventures is a venture capital firm.

KEC Ventures Headquarter Location

27 West 24th Street #406

New York, New York, 10010,

United States

212-206-1413

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Latest KEC Ventures News

E-Commerce Technology Company Gooten Raises $15 Million

Dec 23, 2021

Gooten — an eCommerce technology company that delivers on-demand manufacturing solutions to global brands and retailers — announced it has raised $15 million. These are the details. Gooten — an eCommerce technology company that delivers on-demand manufacturing solutions to global brands and retailers — announced it has raised $15 million in combined primary equity and debt from Tech Pioneers Fund with participation from existing investors KEC Ventures and ff Venture Capital. And the company is also announcing the promotion of Maddy Alcala to President of Gooten as the company continues its significant growth path. Launched in 2015, Gooten operates a smart supply chain for brands looking to optimize their e-commerce business through print-on-demand manufacturing. With over 100 employees strong, Gooten has processed over 4 million orders in the last 18 months as it continues to expand its global offering. Gooten also announced the promotion of Maddy Alcala to President as the company continues its significant growth path. In Alcala’s new role as President, she is going to oversee the entirety of Gooten’s merchant and retail-facing business unit, including marketing and sales. Before Gooten, she worked in Corporate Strategy & Development at BlackRock where she supported the Global Executive Committee on the creation of strategic business growth plans and executing enterprise M&A transactions. Along with her focus on sales and revenue growth, Alcala is responsible for developing the company vision, strategy, and plans for execution across the executive team. KEY QUOTES: “Tech Pioneers Fund is thrilled to back the Gooten team and their vision to completely transform the way companies manufacture and deliver products. Gooten provides merchants and brands with a more sustainable on-demand manufacturing model to help them scale their stores. We believe Gooten has placed itself strategically to benefit from the current supply chain challenges within retail channels and continued explosive growth throughout the ecommerce landscape.” — Bob Chicoski, Managing Partner at Tech Pioneers Fund “We are thrilled to have Maddy lead Gooten into 2022 as she has extensive expertise and experience as on-demand eCommerce has continued to mature. She is perfectly positioned to lead our merchant & retail division across all growth initiatives as we support tens of thousands of eCommerce businesses and continue to expand services in the enterprise retail market.”  — Brian Rainey, CEO of Gooten “At Gooten, we believe sellers should be experts on selling, not deciding how, when, and where products are made. The brands we work with are eager for innovative, disruptive technology solutions and I am excited to spearhead the on-demand industry transformation, particularly as supply chain issues continue to plague retail and manufacturing channels. I am honored to step into this new role as we continue to make our clients successful in this new age of eCommerce by eliminating inventory waste and reducing over-production.”  — Maddy Alcala, President of Gooten

KEC Ventures Investments

67 Investments

KEC Ventures has made 67 investments. Their latest investment was in Gooten as part of their Series A on December 12, 2021.

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KEC Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/20/2021

Series A

Gooten

No

2

5/10/2021

Seed VC - II

Sanctuary Astrology

$3M

No

2

4/1/2021

Series B

Aclaimant

No

6

11/12/2020

Series E

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$99M

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10

6/29/2020

Series A - II

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$99M

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10

Date

12/20/2021

5/10/2021

4/1/2021

11/12/2020

6/29/2020

Round

Series A

Seed VC - II

Series B

Series E

Series A - II

Company

Gooten

Sanctuary Astrology

Aclaimant

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Amount

$3M

$99M

$99M

New?

No

No

No

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Co-Investors

Sources

2

2

6

10

10

KEC Ventures Portfolio Exits

12 Portfolio Exits

KEC Ventures has 12 portfolio exits. Their latest portfolio exit was Gem on March 09, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

3/9/2022

Acquired

$99M

1

11/11/2021

Acquired

$99M

3

4/6/2021

Acquired

$99M

10

9/3/2019

Acquired

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$99M

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10

5/22/2019

Acquired

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$99M

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10

Date

3/9/2022

11/11/2021

4/6/2021

9/3/2019

5/22/2019

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

1

3

10

10

10

KEC Ventures Fund History

5 Fund Histories

KEC Ventures has 5 funds, including KEC/JF II .

Closing Date

Fund

Fund Type

Status

Amount

Sources

8/18/2016

KEC/JF II

$1.54M

1

8/12/2016

KEC Ventures II

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$99M

10

5/11/2016

KEC/FD

$99M

10

12/31/2011

KEC Ventures I LP

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$99M

10

KEC Ventures II Co-Investment Fund LP

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10

Closing Date

8/18/2016

8/12/2016

5/11/2016

12/31/2011

Fund

KEC/JF II

KEC Ventures II

KEC/FD

KEC Ventures I LP

KEC Ventures II Co-Investment Fund LP

Fund Type

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Status

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Amount

$1.54M

$99M

$99M

$99M

Sources

1

10

10

10

10

KEC Ventures Team

3 Team Members

KEC Ventures has 3 team members, including current Managing Partner, Jeffrey Citron.

Name

Work History

Title

Status

Jeffrey Citron

Managing Partner

Current

Jeff Parkinson

Z Capital Group

Managing Partner

Current

Nina Murphy

Chief Financial Officer

Former

Name

Jeffrey Citron

Jeff Parkinson

Nina Murphy

Work History

Z Capital Group

Title

Managing Partner

Managing Partner

Chief Financial Officer

Status

Current

Current

Former

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