Julia Lipton

Jan 24, 2023

Zurp , a New York-based provider of a fintech platform focused on creator/fan dynamic, raised $5M in Pre-Seed funding. Backers included New Form, Launchpad VC, OVO Fund, Darling Ventures Animal Capital, Scott Belsky, Siqi Chen, Kendrick Nguyen, Michael Brandt, David Weisburd, Amy Wu, Julia Lipton, Baron Davis, Dhani Jones, Nik Sharma, Joshua Cohen, Bobby Goodlatte, Craig Clemens, Lenny Rachitsky, Niklas Jansen and Dan Becker. The company intends to use the funds to continue building out their creator partnerships and expand its offerings to include banking options, as well as different tiers of credit cards. Founded in 2022 by seasoned entrepreneurs Troy Osinoff, Michael Lisovetsky and Ashish Pandhi, Zurp is a fintech platform built for fans. The platform offers experiences with cardholders’ favorite influencers. Through it, fans can support their favorite influencers without changing their daily spending habits. Influencers can build recurring revenue without asking fans to spend extra on paid subscriptions or exclusive access to content or events. Zurp’s first product will be the Zurp Credit Card, which will be launching in Q1 2023 in partnership with Mastercard and sponsored by First Pryority Bank, Member FDIC. Creators who participate in the Zurp credit card program will each have their own card that their fans can sign up for and will receive a percentage of the purchases made with each card from the merchant. Once fans receive their cards, they will start earning points each time it’s used, which they can then redeem towards exclusive experiences with their chosen creator. The credit card functions as a secured card, which prevents overdrafting or going into debt. Through the credit card, creators will have access to valuable fan spending insights, and can unlock new opportunities for sponsorship deals. Launch partners for the initial rollout of the credit card will be with popular TikTok, YouTube and e-gaming personalities. FinSMEs 24/01/2023