Search company, investor...

Predict your next investment

Angel Investor (Individual)

Investments

8

Portfolio Exits

3

About Josh Reeves

Headquarters Location

Want to inform investors similar to Josh Reeves about your company?

Submit your Analyst Briefing to get in front of investors, customers, and partners on CB Insights’ platform.

Latest Josh Reeves News

How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves (Pod 606 + Video)

Nov 9, 2022

Many entrepreneurs seek to create something new, but not everyone has the drive to create new and valuable solutions for today’s problems. Every successful company, established or on the rise, shares this feature: they provide value to their customers. The real value of any company depends not on its share price but on the value it provides to its users. Gusto CEO and co-founder Josh Reeves has seen firsthand how this value is built. “The company doesn’t exist for its own benefit. A company exists to make someone’s pain point or problem go away.” Minimum Loveable Product, not Minimum Viable Product Try this thought experiment: Imagine being asked, for the 10,000th time, to explain your motivation for what you do. As you launch into your 10,000th explanation, do you still feel authentically excited about what you do? Because if not, you might need to reconsider where and how you spend your time. Minimum Lovable Product (MLP) is a principle that can apply to any mission-critical product—products with no beta that have to work right out the gate. Gusto didn’t invent the concept of MLP, but they have embraced it. Developing a product that solves a customer’s pain point provides a sense of pride and can drive the positive, emotional moment of awe that retains customers for the long haul. Winning the trust of your customers may take time (and can be lost in a fraction of that time), but earning that trust is essential to success. Lifting your foot off the accelerator Many companies have a “growth at all costs” mentality, but this aggression can lead your company to pitfalls that negatively impact your product and your mission. “Your due north is ‘serve the customer.’ Make their life better.” If you want to optimize your growth for the long term, consider developing specific priorities in the areas of your business model, customer experience, and employee experience. Business model. If you try to scale up without first proving the viability of your unit economics—CAC payback, gross margins, and so forth—you’re just turning a small, bad business into a big, bad business. If the metrics are heading in the wrong direction, slow down. Customer experience. If your growth results in a degradation of the quality of your product, slow down. If you don’t, you may find that your focus on immediate growth is sacrificing your long-term survival. Employee experience. Companies need to grow at a pace that still allows their employees to experience the onboarding and responsibility that will set them up for success. Give them a chance to grow! The more value you provide the customer, the more you benefit yourself. This approach gets to the heart of the subscription-based business model. Identify a pain point, solve that pain, and get paid (regularly) for continually creating value for customers. Reevaluate whether your service is still essential to them if the customers don’t want to pay any longer. Every business is a people business A company’s values sit at the heart of its mission. They can serve as a filter for hiring every employee, even if not every interviewee will align with them. That doesn’t make them bad people. Rather, it’s just a sign that they may find more growth and potential at another company more aligned with their values. Companies shouldn’t be in the business of convincing candidates to join, just as candidates shouldn’t have to compel companies to hire them. A healthy company should strive to align with its people in multiple ways. Values. At Gusto, for example, this might entail a shared service mindset, dreaming big, or building with humility. Motivation. Why does someone care about joining this business? Both company and employee alike embrace the problem and dedicate themselves to the mission. Skillset. Most valuable employees will want to grow and develop new skills. Ideally, that growth should align with the needs and values of the company. The same goes for your investors. Seek alignment between values, motivation, and skill set. Take the time to know them—especially outside of the fundraising space. Your investors become as much a part of a team as those on the payroll, so choose wisely. Horizon planning Once your company gets past the early stages of development, take time to consider what your company is doing today versus what you hope to do tomorrow. Horizon planning helps break your company’s future into distinct segments, like a portfolio split between short-term, medium-term, and long-term goals. For example: Horizon 2: Begin to consider how you might expand into adjacent markets. Horizon 3: Lay the groundwork for orthogonal revenue streams. What you create matters as much as how you create it, whether it’s the traditions you grow along the way or the rewards and incentives you develop to get the most out of your team. Prioritize not only the potential for your mission to solve a problem but build a team that shares the passion for making that future a reality. Always work to center your values from top to bottom, from fundraising to hiring. Because value isn’t just made, it’s earned.

Josh Reeves Investments

8 Investments

Josh Reeves has made 8 investments. Their latest investment was in Daffy as part of their Seed VC on September 9, 2021.

CBI Logo

Josh Reeves Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/30/2021

Seed VC

Daffy

$4.8M

Yes

5

2/16/2021

Series A

Subscribe to see more

$99M

Subscribe to see more

10

12/16/2019

Series B

Subscribe to see more

$99M

Subscribe to see more

10

9/26/2019

Series A

Subscribe to see more

$99M

Subscribe to see more

10

6/15/2017

Series A

Subscribe to see more

$99M

Subscribe to see more

10

Date

9/30/2021

2/16/2021

12/16/2019

9/26/2019

6/15/2017

Round

Seed VC

Series A

Series B

Series A

Series A

Company

Daffy

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Amount

$4.8M

$99M

$99M

$99M

$99M

New?

Yes

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

5

10

10

10

10

Josh Reeves Portfolio Exits

3 Portfolio Exits

Josh Reeves has 3 portfolio exits. Their latest portfolio exit was Atrium on April 06, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

4/6/2020

Acq - Talent

$99M

1

6/24/2019

Acquired

Subscribe to see more

$99M

Subscribe to see more

10

7/17/2018

Acquired

Subscribe to see more

$99M

Subscribe to see more

10

Date

4/6/2020

6/24/2019

7/17/2018

Exit

Acq - Talent

Acquired

Acquired

Companies

Subscribe to see more

Subscribe to see more

Valuation

$99M

$99M

$99M

Acquirer

Subscribe to see more

Subscribe to see more

Sources

1

10

10

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.