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Angel Investor (Individual)

Investments

1

Portfolio Exits

1

About Jim Mollica

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Latest Jim Mollica News

Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers

Dec 20, 2022

49 seconds ago In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. Although very different from one another, he explains how creating stories and building fandoms around the product secures engagement of products in all three industries. Mollica then shares Dr. Bose’s success with this strategy. They also discuss how first-party insight data helped him and his team clearly define who Bose wants to serve and ultimately the mission and vision of the company. Mollica then says his partnership with Bose’s product team helped him develop a single voice of the consumer. With the content being associated with one core voice, Mollica says that he and his team are able to optimize content creation where they can learn even more insights to develop clear brand messaging. Data should support your brand’s mission and vision. Content creation and clear brand messaging take products to the next level.

Jim Mollica Investments

1 Investments

Jim Mollica has made 1 investments. Their latest investment was in ICX Media as part of their Seed VC on March 3, 2016.

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Jim Mollica Investments Activity

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Jim Mollica Portfolio Exits

1 Portfolio Exit

Jim Mollica has 1 portfolio exit. Their latest portfolio exit was ICX Media on January 07, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/7/2022

Acquired

$99M

1

Date

1/7/2022

Exit

Acquired

Companies

Valuation

$99M

Acquirer

Sources

1

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