Aug 16, 2022

and Hublot. See Fernando Tatis Jr.’s $340 million contract is shared with a firm that invested in him when he was a teenager - Advertisement - One of his most lucrative investments came while he was still playing in the NBA. Bryant put $6 million into sports drink company Body Armor in exchange for a 10% equity stake in the company, according to ESPN , He also became a spokesperson for the brand. Body Armor is marketed as a healthier alternative to Gatorade and over the years has teamed up with many high-profile athletes, including James Harden, Mike Trout and Naomi Osaka. In 2018, about four years after Bryant’s initial investment, Coca-Cola KO, +0.81% purchased a minority stake in Body Armor that valued Bryant’s shares at approximately $200 million. The move by Coca-Cola gave the company the ability to compete with the Pepsi-owned PEP, +0.51% Gatorade. Another successful investment for Bryant was the $100 million venture-capital firm he started with Jeff Stibel in 2013. Stibel had been an executive at LegalZoom, Web.com, Inc. and Dun & Bradstreet DNB, -0.57% See A look at the 4 best financial decisions LeBron James has made According to its website , Bryant Stibel mainly invests in “businesses with a focus across technology, media, and data.” The firm has diversified its investments to include both companies in their early stages of growth as well as larger, more established companies. Additionally, the firm was an early investor in The Players’ Tribune , a media company whose content is created by athletes, and the body care company Art of Sport. It also has invested in larger companies like Dell DELL, +1.24%