Predict your next investment

Angel Investor (Individual)

See what CB Insights has to offer

Investments

8

Portfolio Exits

2

About Jeff Kearl

Jeff Kearl is entrepreneur and an angel investor. His investments include Ancestry.com, Omniture, Outright, 99 Designs, MovieClips.com, Needle, Familylink, Skullcandy, Matuse, Stance, Celtek among others. He worked at vSpring Capital, and was the Executive Vice President and was on the Board of Directors for Logoworks until 2007

Jeff Kearl Headquarter Location

3507 North University Avenue

Provo, Utah, 84604,

United States

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Jeff Kearl News

Sports Video Tech Company Trace Raises $47 Million Series C Round, Valued At $190 Million

Apr 12, 2022

Trace Trace, a sports video technology company focused on making personalized highlights of youth athletes, has raised $47 million in a Series C round. The funding gave Trace a $190 million post-money valuation, five times higher than following its previous round, according to David Lokshin, the company’s co-founder and chief executive. Pelion Venture Partners, a Salt Lake City, Utah, venture capital firm, led the Series C funding. Jeff Kearl, a Pelion managing partner since 2019 and co-founder of the Stance apparel brand, joined Trace’s board of directors in conjunction with Pelion’s investment. Kearl has been friends with and a mentor to Lokshin for several years, and he had invested in the company in its early days as an angel investor. Lakestar, a Zurich, Switzerland, VC firm, Toba Capital, a Newport Beach, Calif., VC firm and NextGen VP, a Baltimore VC firm, also participated in the round. All told, Trace has raised $65.2 million in funding, including a $15 million Series B round in late 2019. Trace sells subscriptions consisting of its proprietary wide-angle cameras, artificial intelligence and GPS sensors technology primarily to youth soccer clubs across the United States. The clubs install the cameras at their games, and Trace’s cameras record the games and automatically edit and personalize the videos for each player. For instance, the videos show every time a player touched or kicked the ball during a game, which allows parents not to have to wade through the entire game and edit the film themselves. The videos are then sent via email to the players and/or their parents, who can share them with family members, college coaches and others. MORE FOR YOU “We deliver (videos) just of your kids to you, so you don’t have to watch the full game, you don’t have to spend any time editing, you don’t have to spend any time recording,” David Lokshin said. “You just get to see your kids.” As of now, more than 1,000 soccer clubs use Trace, and each of the clubs has several or even dozens of teams. Trace claims more than 1.4 million athletes have access to its cameras and technology. The company last month announced it had signed a two-year partnership with Club Champions League, which serves more than 100,000 youth soccer players in nine states and Washington, D.C. Earlier this year, Trace began selling its product to baseball and softball clubs, too. The company plans on using proceeds of the Series C round to grow its soccer, baseball and softball verticals and expand its staff from about 100 currently to 160 to 170 employees by the fall. Lokshin claims Trace generated more than $10 million in revenue last year, and he expects revenue will triple this year. That is much higher than Lokshin anticipated in 2010 when he and his father, Anatole Lokshin, began the company as a side project. At the time, the company was known as AlpineReplay, David Lokshin was a foreign exchange options trader at Barclays Capital and Anatole had recently retired as chief technology officer at Magellan Navigation, Inc., which made the world’s first commercial GPS receiver in 1989. AlpineReplay initially focused on action sports, and in 2014 the company raised more than $160,000 through a Kickstarter campaign for what became the Trace device. The Lokshins marketed Trace to surfers, skiiers, snowboarders and other action sports competitors. “We got a ton of traction (in action sports),” David Lokshin said. “People absolutely loved the product. They still email today asking if we can continue to revive the past, but the market was just too small. We realized while the idea was powerful, we needed to find a larger market and that’s when we went into team sports.” Since 2018, Trace has focused exclusively on team youth sports because that is a large market with millions of potential customers and parents love to capture videos of their children playing. Trace does not sell subscriptions to professional, semi-professional or college teams. “We feel like the company now has really found its product-market fit,” said Kearl, general partner of Pelion Venture Partners, Trace’s lead investor in the Series C round. “Customers love it, and they’re using it. We not only have the soccer use case, but it’s exploding in baseball and softball, and we think there’s dozens of other greater use cases in sports as well as lifestyle.” While Lokshin noted Trace will primarily focus on youth sports for the foreseeable future, he envisions a time when Trace cameras are positioned at theme parks and other places where parents currently take hours of videos of their children. “We think that world (where people are taking videos themselves) is coming to an end and you’ll just get content pushed to you,” David Lokshin said. “The highlights of your kids when they’re at a concert or at Disneyland or you’re at a resort or they’re playing sports, you’ll get all that content pushed to you. You’ll be able to share it, download it, do whatever you want with it. But you won’t be taking out your phone. It will be all of this content captured by these cameras that are all over the world in your daily life, and Trace will be the keeper and creator of memories.”

Jeff Kearl Investments

8 Investments

Jeff Kearl has made 8 investments. Their latest investment was in Coco as part of their Seed VC on November 11, 2020.

CBI Logo

Jeff Kearl Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/1/2020

Seed VC

Coco

$5.5M

Yes

3

1/9/2020

Seed VC

Subscribe to see more

$99M

Subscribe to see more

10

3/24/2015

Series A

Subscribe to see more

$99M

Subscribe to see more

10

5/23/2014

Series C

Subscribe to see more

$99M

Subscribe to see more

10

2/7/2012

Series A

Subscribe to see more

$99M

Subscribe to see more

10

Date

11/1/2020

1/9/2020

3/24/2015

5/23/2014

2/7/2012

Round

Seed VC

Seed VC

Series A

Series C

Series A

Company

Coco

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Amount

$5.5M

$99M

$99M

$99M

$99M

New?

Yes

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

3

10

10

10

10

Jeff Kearl Portfolio Exits

2 Portfolio Exits

Jeff Kearl has 2 portfolio exits. Their latest portfolio exit was Needle on August 28, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/28/2020

Acq - Fin

$99M

4

1/16/2014

Acquired

Subscribe to see more

$99M

Subscribe to see more

10

Date

8/28/2020

1/16/2014

Exit

Acq - Fin

Acquired

Companies

Subscribe to see more

Valuation

$99M

$99M

Acquirer

Subscribe to see more

Sources

4

10

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.