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Angel Investor (Group)
FINANCE | Investment Firms & Funds
irishangels.com

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Investments

82

Portfolio Exits

7

Funds

1

About IrishAngels

IrishAngels is an early stage venture firm focused on early investments in high potential startups across the U.S. The IrishAngels network is an angel group comprised of 225 investors, including venture capital and private equity professionals as well as seasoned entrepreneurs. IrishAngels Ventures is a $16MM venture fund that operates alongside the angel network. IrishAngels is affiliated with the University of Notre Dame though considers opportunities with or without a connection to the University. The team prides itself on high touch service to both investors and its portfolio company CEOs.

IrishAngels Headquarter Location

320 W. Ohio St #3W

Chicago, Illinois, 60654,

United States

608-852-4461

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IrishAngels Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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IrishAngels Rank

Latest IrishAngels News

Poppy, the tech-enabled flower startup, just raised $1.65M. Founder Cameron Hardesty has big plans for growth

Feb 4, 2021

(Photo via Linkedin) Tech-enabled flower company Poppy  is poised for growth: The Brentwood-based startup just closed a $1.65 million seed round led by by IDEA Fund Partners with participation from IrishAngels and Techstars. Poppy, a 2021 RealLIST Startups honoree , is a direct-to-consumer ecommerce company with a goal to make picking event flowers a fun and easy process. Former UrbanStems Head of Product Cameron Hardesty founded the company two years ago and now plans to use this seed funding to add some key team members, develop Poppy’s tech platform further and invest in marketing. With 10 employees, Hardesty said Poppy’s team will stay pretty small for the year, with a few additions. But the expansion of the company’s mission is what has her most excited. “We’re creating an actually new business model in the industry that hasn’t existed before,” Hardesty told Technical.ly. “There have been groups of floral designers who create communities online, but they’ve never sort of organized to monetize.” Here’s how the company has grown so far, and what’s planned for 2021. Members of the Poppy team. (Courtesy photo) Hardesty first learned about floral design while working at the White House flower shop back in 2014. After designing floral arrangements for her own wedding back in 2017, she decided to take her expertise full time. As UrbanStems’ product lead, Hardesty had the opportunity to travel to different regions while learning the business side of the floral industry and meeting the people who owned the big farms that manage export and import. These experiences — plus her love for flowers — prompted her to launch Poppy. But there’s a deeper reason Hardesty engulfed herself in this work. Advertisement “The people running these farms are making millions of dollars a year, and the people doing the back-breaking work are making pennies,” she said. “It just felt so unfair.” What sets Poppy aside from other floral businesses is Hardesty’s desire to invest back into communities. Poppy hires independent floral designers  to design its bouquets. This lets the company provide living wage jobs and support designers, mostly women, who might not know how to run their own businesses and be profitable. “I want to get as many floral designers and enthusiasts into the Poppy designer community as we can because it’s such a great opportunity,” she said. “It’s something I wish I had when I was getting into flowers. I didn’t know where to start.” A Valentine’s Day floral arrangement from Poppy. (Courtesy photo) Poppy is currently operational in D.C., New York, Chicago, Dallas, Atlanta and Austin. Hardesty said order volume has been back up since seeing a dip in sales last year. At the very beginning of the pandemic, the company began offering Poppy At Home floral arranging kits to provide a distraction while we’re all social distancing. She said the company was able to set this new venture up so quickly because of a connection at an Ecuadorian farm she made during her time at UrbanStems. These kits ship anywhere and are equipped with flowers from Poppy and instructions on how to create a floral arrangement for your home. The kits, which also source from farms in Columbia and California, include info about which farm the flowers came from, too. “Even though a lot my competitors are shipping from the same farm in Ecuador, I have known the farm owner for years, he’s a really wonderful person,” she said. “I know he treats the people at the farms well because I’ve talked to many of them. This all kind of ties into the central mission of empowering women through Poppy.” The company also booked 100 weddings last year and Hardesty set an ambitious goal to book 500 weddings and bring in $1 million in revenue in 2021, mainly through Poppy’s Micro Wedding package for couples. This new seed funding will allow Poppy to implement more marketing and sales efforts to attract customers. “The plan is to take those funds and really go ham on weddings and events.” Poppy also recently welcomed Megan Greineisen to its team as director of designer operations. Her job is to develop Poppy’s network of floral designers and customers so the company can scale in the top 20 U.S. markets. A Poppy wedding floral arrangement. (Courtesy photo) When consumers visit Poppy’s site, the experience is two-fold. Those interested in ordering a Poppy At Home floral arranging kit can expect a standard ecommerce experience — picking what you like and adding it to your cart. If you’re looking for wedding or event flowers, you start off with a style quiz, and then Poppy will develop a customized proposal based on your inputs. The proposal is sent to the customer for review, and from there, edits are made by Poppy’s sales team, and the final contract and date are locked in. “The people in our wedding sales team are all floral designers so they really know flowers,” she said. Some of the company’s recent seed funds came from Poppy’s participation in the 2020 Techstars Atlanta Accelerator program along with a RealLIST honoree from last year, Please Assist Me. (Speaking of RealLIST connections: Last year, Poppy also sponsored an episode of CarpeDM’s online dating show, LoveCast . CarpeDM is another runner up honored on this year’s list.) Hardesty hopes to one day have her own farm to control her own inventory at Poppy, but she said that’s a long-term goal. For right now, the founder is most excited to bring Poppy’s business model to life in other markets. “We’ve seen how well it works in D.C.,” she said. “I think I’m really excited about expanding opportunities for designers and the technology we’re building to support that.”

IrishAngels Investments

82 Investments

IrishAngels has made 82 investments. Their latest investment was in Genomenon as part of their Series B on March 3, 2022.

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IrishAngels Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

3/8/2022

Series B

Genomenon

$20M

No

5

8/27/2021

Seed VC

Stonehenge Technology Labs

$2M

Yes

9

6/9/2021

Seed VC

TayCo Brace

$1M

Yes

Elevate Ventures, Pit Road Fund, and Undisclosed Angel Investors

1

4/22/2021

Series B

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$99M

Subscribe to see more

10

3/23/2021

Series A

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$99M

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10

Date

3/8/2022

8/27/2021

6/9/2021

4/22/2021

3/23/2021

Round

Series B

Seed VC

Seed VC

Series B

Series A

Company

Genomenon

Stonehenge Technology Labs

TayCo Brace

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Subscribe to see more

Amount

$20M

$2M

$1M

$99M

$99M

New?

No

Yes

Yes

Subscribe to see more

Subscribe to see more

Co-Investors

Elevate Ventures, Pit Road Fund, and Undisclosed Angel Investors

Sources

5

9

1

10

10

IrishAngels Portfolio Exits

7 Portfolio Exits

IrishAngels has 7 portfolio exits. Their latest portfolio exit was The Renewal Workshop on March 16, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

3/16/2022

Acquired

2

7/27/2021

Acquired

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Subscribe to see more

10

10/16/2019

Acquired

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Subscribe to see more

10

7/1/2019

Corporate Majority

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$99M

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10

10/12/2018

Acquired

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$99M

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10

Date

3/16/2022

7/27/2021

10/16/2019

7/1/2019

10/12/2018

Exit

Acquired

Acquired

Acquired

Corporate Majority

Acquired

Companies

Subscribe to see more

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Subscribe to see more

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Valuation

$99M

$99M

Acquirer

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Sources

2

10

10

10

10

IrishAngels Fund History

1 Fund History

IrishAngels has 1 fund, including IrishAngels Venture Fund I.

Closing Date

Fund

Fund Type

Status

Amount

Sources

10/20/2017

IrishAngels Venture Fund I

Early-Stage Venture Capital

Open

$12.48M

1

Closing Date

10/20/2017

Fund

IrishAngels Venture Fund I

Fund Type

Early-Stage Venture Capital

Status

Open

Amount

$12.48M

Sources

1

IrishAngels Team

1 Team Member

IrishAngels has 1 team member, including current Founder, Jordan Curnes.

Name

Work History

Title

Status

Jordan Curnes

Founder

Current

Name

Jordan Curnes

Work History

Title

Founder

Status

Current

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