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Corporation
americanwholesale.co.uk

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About Innovative Bites

Innovative Bites, doing business as AmericanWholesale.co.uk, imports and distributes American food and drinks in Europe. It offers American breakfasts, soft drinks, lip balms, spreads, sweets, cereals, snacks, confectionery, syrup/toppings, general groceries, and desserts, as well as seasonal American products.

Innovative Bites Headquarters Location

5 Jardine House Bessborough Road

Harrow, England, HA1 3EX,

United Kingdom

+44 20 3026 0230

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Latest Innovative Bites News

H2 Equity Partners announce sale of Hancocks Holdings to Innovative Bites

Feb 5, 2019

H2 Equity Partners ("H2") is pleased to announce that it has signed and completed the sale of Hancocks Holdings ("Hancocks"), the leading UK confectionery specialist, to Innovative Bites. Hancocks is the UK's leading confectionery specialist and generates over £145 million sales from 5,000 branded and own label products. Hancocks sells to all retailers of confectionery, including independents, symbol groups, convenience chains, larger retailers, discounters and leisure, via its 20 cash and carries, direct distribution, online sales and van sales fleet. The latter was added to Hancocks with the purchase of Bobby's Foods in October 2016. H2 acquired Hancocks in an MBO from the Hancocks family in November 2012 and the business has almost doubled profitability over H2's ownership, having professionalised the business, focused on own-brand product and differentiation, as well as the acquisition of further confectionery companies to develop routes-to-market. Innovative Bites is a growing UK confectionery importer and wholesaler founded by Vishal Madhu in 2008. Innovative Bites acquired Bonds of London 12 months ago and the combined group will have sales of c£200 million and the combined Group will have a sales team of over 150, sell to over 40,000 customers and offer more than 7,000 confectionery products. Vishal Madhu will be Chairman of the combined Group and Hancocks CEO (Wayne Beedle) and CFO/COO (Steve Foster) will maintain those roles for the combined Group. The sale of Hancocks represents another successful exit from H2 Fund IV, which commenced investing in 2011 and continues to deliver market leading returns. About H2 Equity Partners H2 Equity Partners is an independent private equity firm founded in 1991, focused on the United Kingdom, Ireland and the Benelux. H2 has built an exceptional record of acquiring and growing fundamentally attractive businesses that have a combination of growth, operational or strategic improvement opportunities at the time of investment. H2 currently advises a portfolio of 12 companies generating over £1.5 billion in sales.

Innovative Bites Acquisitions

1 Acquisition

Innovative Bites acquired 1 company. Their latest acquisition was Hancocks Cash & Carry on April 13, 2017.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

4/13/2017

$99M

Acquired

2

Date

4/13/2017

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired

Sources

2

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