Apr 22, 2023

No Comments Graduated in Engineering and Industrial Management from Instituto Superior Técnico, José Figueiredo and Lourenço Almeida and Brito were, respectively, CEO and COO of ComparaJá, an online platform for comparing and analyzing financial products and services, which they left in May 2021 to ride together on a new entrepreneurial adventure. The business idea came from a conversation with a professor at Nova SBE, who thought that bank details could be used for marketing purposes. Pedro Castro e Almeida, CEO of Santander, considered everything very interesting. Data4Deals had just won its first contract. April 20, 2023: “Lince Capital and Indico Capital Partners, two independent Portuguese venture capital firms, have just announced that the €1 million ‘pre-seed’ investment round with Data4Deals has been completed successfully”, reveal the new investors of the company founded by Figueiredo and Brito, in a statement. But, after all, what does Data4Deals do? “This is a Portuguese startup that has developed a business model that allows merchants and retailers to improve customer acquisition and retention, directing marketing campaigns to specific groups of consumers more effectively and precisely, through partnerships with banks” , explain Lince and Indico. Data4Deals aims to “revolutionize the digital advertising market”. through its “innovative technology”, the participating companies, that is, the brands, can carry out personalized marketing campaigns directly through the banks’ apps and homebanking, “reaching their target consumers more directly and even increasing traffic in their platforms”, he guarantees. Consumers, in turn, have access to discounts from a wide variety of brands, being rewarded with “cashbacks” for their purchases. With partnerships already established with Santander and BPI, “in a total universe of 100 participating merchants”, Data4Deals signals that these “currently have the possibility of directing their marketing campaigns to more than two million users”. Triple the team by the end of next year According to Lince and Indico, the investment now made in this startup will allow Data4Deals “to establish itself in the national market and start its international expansion, in addition to adding new features to its technological platform to improve the experience of the various players”. data4Deals expects to triple its team and reach 44 employees by the end of next year. “Indico and Lince’s investment makes us very excited, given that they are investors with great experience and specific ‘know-how’ in the sector in which we operate. We are counting on them to support us in our growth and internationalization”, says José Figueiredo and Lourenço Almeida e Brito. “We are naturally very excited about the investment in Data4Deals, and we want to continue to leverage its mission to revolutionize the banking sector with this completely innovative marketing vision. We are confident in its consolidation in the national market and in the expansion to the international market”, stresses, in turn, Vasco Pereira Coutinho, CEO of Lince Capital. “We are very happy to welcome Data4Deals to the Indico Founders Program. The company’s use of artificial intelligence to analyze financial data and obtain ‘insights’ on customer behavior is remarkable”, observes Stephan Morais, managing general partner of Indico. For this manager, “the company’s technology has the potential to help companies reach new customers and strengthen relationships with existing ones”, believing that Data4Deals “will be a valuable addition” to the Indico Founders Program and “will have a significant impact on the business”. 2023-04-20 08:30:09