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Latest IFMR News

Fintech Startup EarlySalary Raises ₹5 Crore in Debt Funding from IFMR Capital

Jul 29, 2020

Commenting on the development, Kshama Fernandes, Chief Executive Officer, IFMR Capital said: ADVERTISEMENT Our strategy has always been to identify high potential companies at an early stage and support them by providing capital, customised structured product solutions and access to a wide spectrum of investors. He further added that: This association with EarlySalary fits right into that philosophy. We believe they are pioneers in using technology to disrupt the current retail credit ecosystem, successfully impacting a large number of professionals who are not served by banks. Co-founded by a 2-member team comprising of Akshay Mehrotra and Ashish Goyal, the company believes that they will usher in a new way for the financial services business in the country, powered by Social Media & strong Data Analytics. The first financial product of the company from Social Worth Technologies was founded in October 2015. The company offers salary advances and instant cash loans. On the development, Akshay Mehrotra, CEO, EarlySalary, said: Powered by digital score carding and robust social media underwriting systems, we have successfully disbursed 7000+ loans last month. EarlySalary is on a high growth trajectory, given the excellent response we have received, especially from young working millennials. Since lending is our main business, money is working capital for us. Getting access to debt for an early stage lending startup is the key to success. Till date, the company claims that their app has received 3,50,000+ downloads across its Android & iOS mobile app platform. The firm focuses on helping young working professionals get Instant Loans and Salary Advances in minutes and is fast becoming the first line of credit to young working Indians. The company also claims that they have disbursed over 7,000 loans last month and plans to reach a target of 30,000 loan disbursements per month by the end of this financial year. Adding to this, Co-Founder and CFO, Ashish Goyal said: We are confident of making our loan book stronger by disbursing 30,000+ loans per month by the end of this financial year. Looking at the current traction we are targeting to cross 1 Million downloads over the next month. The company claims to have distributed 15,000+ loans to customers borrowing between Rs.8,000 to Rs.1,00,000 at a low cost of Rs.9 per Rs.10,000 per day. The company also partners with many large Corporates as well as SMEs across the country to give Salary Advances to employees. More than 80% of its customer base is in their first career roles and most of them are new to credit and are first time borrowers. Over the past year, EarlySalary developed its Underwriting System which is a self-learning Algo Based Decisioning System. The System in real time reviews Social Media and Credit Bureau data of customers and helps approve the loan for them. EarlySalary currently has operations in 8 cities including Mumbai, Pune, Chennai, Bangalore, Hyderabad, New Delhi, Jaipur, and Ahmedabad, and is looking at expanding into other cities as well. Prior to this, In May 2017, the startup has  announced its Series A funding of $4 Million from IDG Ventures India (IDGVI) and Dewan Housing Finance Corp Ltd (DHFL). Share this:

IFMR Investments

1 Investments

IFMR has made 1 investments. Their latest investment was in LoanTap as part of their Debt on June 6, 2017.

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IFMR Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/22/2017

Debt

LoanTap

$2.45M

Yes

4

Date

6/22/2017

Round

Debt

Company

LoanTap

Amount

$2.45M

New?

Yes

Co-Investors

Sources

4

IFMR Team

1 Team Member

IFMR has 1 team member, including former Chief Executive Officer, Sucharita Mukherjee.

Name

Work History

Title

Status

Sucharita Mukherjee

Chief Executive Officer

Former

Name

Sucharita Mukherjee

Work History

Title

Chief Executive Officer

Status

Former

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