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Corporation
MEDIA (TRADITIONAL) | Publishing
foundryco.com

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Investments

24

Portfolio Exits

4

Partners & Customers

10

Service Providers

3

About Foundry

Foundry connects media and martech. It uses algorithms, optimization and automation to understand data and uses it to power its media, demand generation, and martech solutions.

Foundry Headquarter Location

140 Kendrick Street Building B

Needham, Massachusetts, 02494,

United States

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Foundry Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Latest Foundry News

STUDY: With 71% of Companies to Make Remote or Hybrid Work Policies Permanent, IT Infrastructure Investment Continues to Increase

Jun 23, 2022

Framingham, Massachusetts, UNITED STATES Boston, MA, June 23, 2022 (GLOBE NEWSWIRE) -- Foundry (formerly IDG Communications), the global leader in media, martech and data for the tech community, today released its 2022 Future of Work study , which takes a look at the pandemic’s impact on the workplace over the past two years and how organizations are planning to move forward, especially as it relates to remote and hybrid work. The study was fielded throughout May 2022 and is based on the responses of 401 IT and business decision-makers in the US. Here’s a closer look at the study’s findings:  Remote and hybrid work will remain the norm  According to Foundry’s study, a majority (94%) of organizations shifted to some sort of hybrid work structure due to the pandemic. Despite initial uncertainties around how hybrid/remote work would impact worker productivity, many organizations say that the hybrid model was a successful one. In fact, close to three-quarters (72%) of IT decision-makers believe there has been a positive shift in the remote and hybrid work mindset due to the work-from-home transition. “When lockdown began more than two years ago, businesses were left to figure out how to ensure their employees remain productive under the new, challenging circumstances,” said Stacey Raap, Marketing & Research Manager, Foundry. “This proved largely successful and once all the benefits of working from home became apparent, they began to rethink the structure of how their entire company works.” Most organizations are now planning for hybrid or remote work as a permanent solution. The research found that 69% of IT decision-makers agree that the work-from-home shift is impacting how they plan for overall office space, tech staffing and overall staffing. When asked where they expect their workforce to work for the foreseeable future, 41% of respondents said “hybrid”, 29% said “office only” and 30% said “remote only.”  Long-lasting technology initiatives Along with flexible work, IT decision-makers expect an increased investment in security solutions to have an everlasting impact due to the pandemic and remote work. Further, 62% agree that the work-from-home shift has forced the creation of new, more efficient workflows and processes. Long-lasting technology initiatives they cited include maintaining a hybrid workforce (65%), adoption of new security solutions for remote work (63%), maintaining a remote workforce (53%), greater investment in security and risk management (53%), maintaining a remote IT workforce (50%) and increased investment in technology to improve customer/employee experience (49%). “With remote and hybrid work here to stay, it’s up to decision-makers at companies to figure out the right tools and processes needed to ensure this working model is sustainable for the long haul, and provide their employees with everything they need to do their jobs successfully,” Raap said. “Technology vendors will be instrumental in helping IT and business leaders address these needs.” Concerns around remote work While most employees undoubtedly value the flexibility of remote and hybrid work, there are still several concerns they have about this new way of working, including efficient collaboration (51%), morale and burnout (47%) and security maintenance (38%). Further, 40% of respondents agree that creating an equitable and collaborative experience for hybrid teams is proving to be a great challenge. Looking ahead, IT decision-makers will continue to use technology to ease these concerns and plan to invest in enhanced security controls (MFA, endpoint detection and response, VPN, etc. ), enhanced collaboration and meeting tools and hoteling applications that will enable employees to reserve desk space (a greater investment for enterprise organizations). When making a product selection, the main factors they consider are products and services that are of good value, meeting customer needs, and high quality products and services. To learn more about this study, download the full executive summary . About the research In its first year, Foundry’s Future of Work study was conducted to better understand the workplace impact of the pandemic over the past two plus years and how organizations are planning to move forward, especially as it relates to remote and hybrid work. The study was fielded through May 2022 and is based on the responses of 401 IT decision-makers, mainly located in the United States (96%). About Foundry, formerly IDG Communications, Inc. Foundry has played a key role in every major milestone, announcement, and development in modern technology since 1964. Today, Foundry continues to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms of Triblio, Selling Simplified, KickFire and LeadSift are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. Foundry is dedicated to generating and innovating with data, driving demand for technology marketers with 38 offices in markets around the globe. Foundry is a wholly owned subsidiary of International Data Group, Inc. ( IDG ), the world’s leading tech media, data, research and marketing services company. To learn more about Foundry, visit www.foundryco.com .

Foundry Investments

24 Investments

Foundry has made 24 investments. Their latest investment was in ihaveu.com as part of their Series C on February 2, 2012.

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Foundry Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

2/22/2012

Series C

ihaveu.com

No

11/14/2011

Unattributed VC

Sitoy

Yes

6/13/2011

Series F

VANCL

$230M

Yes

2

12/27/2010

Series B

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$99M

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0

9/17/2010

Series C

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$99M

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10

Date

2/22/2012

11/14/2011

6/13/2011

12/27/2010

9/17/2010

Round

Series C

Unattributed VC

Series F

Series B

Series C

Company

ihaveu.com

Sitoy

VANCL

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Amount

$230M

$99M

$99M

New?

No

Yes

Yes

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Co-Investors

Sources

2

0

10

Foundry Portfolio Exits

4 Portfolio Exits

Foundry has 4 portfolio exits. Their latest portfolio exit was Hook Mobile on August 02, 2018.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/2/2018

Acquired

$99M

1

9/23/2016

Acq - Fin

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$99M

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10

4/23/2013

Take Private

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$99M

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10

12/11/2009

Acquired

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$99M

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0

Date

8/2/2018

9/23/2016

4/23/2013

12/11/2009

Exit

Acquired

Acq - Fin

Take Private

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

Acquirer

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Sources

1

10

10

0

Foundry Acquisitions

4 Acquisitions

Foundry acquired 4 companies. Their latest acquisition was Selling Simplified on February 08, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

2/8/2022

Debt

$99M

$9.9M

Acquired

3

12/14/2021

Seed / Angel

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$99M

$99M

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10

9/14/2021

Series B

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$99M

$99M

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10

6/23/2020

Series A

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$99M

$99M

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10

Date

2/8/2022

12/14/2021

9/14/2021

6/23/2020

Investment Stage

Debt

Seed / Angel

Series B

Series A

Companies

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Valuation

$99M

$99M

$99M

$99M

Total Funding

$9.9M

$99M

$99M

$99M

Note

Acquired

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Sources

3

10

10

10

Foundry Partners & Customers

10 Partners and customers

Foundry has 10 strategic partners and customers. Foundry recently partnered with Stefanini on November 11, 2019.

Date

Type

Business Partner

Country

News Snippet

Sources

11/14/2019

Partner

Brazil

Stefanini partnered with IDG to conduct research about how cognitive technologies will transform the customer experience

14 , 2019 -- Stefanini , a $ 1B global IT provider , and IDG , the world 's leading technology media , data and marketing services company , partnered to conduct a survey , `` How Cognitive Technologies Will Transform the Customer Experience , '' which identifies the specific factors that are driving interest in the use of cognitive technologies .

1

7/3/2018

Vendor

United States

Outbrain and IDG Announce Strategic Partnership.

The partnership with Outbrain will see IDG utilize the full suite of Outbrain 's Engage Solution tools across all their publishing titles in the US and UK and select titles in France and Spain , to deliver high-quality organic and sponsored content to audiences across its wide portfolio of digital publications .

2

11/2/2015

Partner

United States

IDG and Google Partner to Offer 100% Viewable Advertising Globally - IDG Tech Network

In partnership with Google , IDG TechNetwork is pioneering the use of vCPM powered by Active View , a recently launched capability from Google 's DoubleClick product .

2

6/4/2013

Licensee

Japan

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10

4/23/2013

Distributor

United States

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10

Date

11/14/2019

7/3/2018

11/2/2015

6/4/2013

4/23/2013

Type

Partner

Vendor

Partner

Licensee

Distributor

Business Partner

Country

Brazil

United States

United States

Japan

United States

News Snippet

Stefanini partnered with IDG to conduct research about how cognitive technologies will transform the customer experience

14 , 2019 -- Stefanini , a $ 1B global IT provider , and IDG , the world 's leading technology media , data and marketing services company , partnered to conduct a survey , `` How Cognitive Technologies Will Transform the Customer Experience , '' which identifies the specific factors that are driving interest in the use of cognitive technologies .

Outbrain and IDG Announce Strategic Partnership.

The partnership with Outbrain will see IDG utilize the full suite of Outbrain 's Engage Solution tools across all their publishing titles in the US and UK and select titles in France and Spain , to deliver high-quality organic and sponsored content to audiences across its wide portfolio of digital publications .

IDG and Google Partner to Offer 100% Viewable Advertising Globally - IDG Tech Network

In partnership with Google , IDG TechNetwork is pioneering the use of vCPM powered by Active View , a recently launched capability from Google 's DoubleClick product .

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Sources

1

2

2

10

10

Foundry Service Providers

3 Service Providers

Foundry has 3 service provider relationships

Service Provider

Associated Rounds

Provider Type

Service Type

Acq - Fin - II

Investment Bank

Financial Advisor

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Service Provider

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Associated Rounds

Acq - Fin - II

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Provider Type

Investment Bank

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Service Type

Financial Advisor

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Partnership data by VentureSource

Foundry Team

43 Team Members

Foundry has 43 team members, including current Founder, Managing General Partner, Sudhir K. Sethi.

Name

Work History

Title

Status

Sudhir K. Sethi

Founder, Managing General Partner

Current

TCM Sundaram

Venture Infotek, Walden International, Wipro, and Ashok Leyland

Founder

Current

Mohamad Ali

Chief Executive Officer

Current

Kumaran Ramanathan

President

Current

Danny Phillips

President, Senior Vice President

Current

Name

Sudhir K. Sethi

TCM Sundaram

Mohamad Ali

Kumaran Ramanathan

Danny Phillips

Work History

Venture Infotek, Walden International, Wipro, and Ashok Leyland

Title

Founder, Managing General Partner

Founder

Chief Executive Officer

President

President, Senior Vice President

Status

Current

Current

Current

Current

Current

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