Mar 18, 2015

Coca-Cola top brand in Irish grocery for ninth year in a row   7up Free has announced the launch of ‘Ideas Hub’, a new initiative encouraging the nation to get creative by sharing ‘7-word-ideas’ through 7up Free’s Facebook and Twitter pages. The task is simple; share an idea in exactly seven words, which can be something useful, funny, wacky or wild, from ‘An-ATM-that-gives-you-relationship-advice’ to ‘A-water-ski-race-down-the-Liffey’. Over the coming months, some of the funniest ideas will actually be brought to life, with weekly and monthly rewards available through Facebook and Twitter. To celebrate the launch, Dermot Whelan, Maia Dunphy  and Al Porter will be exercising their skills as they come up with their very own ideas throughout the campaign. Fans of the trio can keep close to the action by following @7upIreland where the ambassadors will be hijacking the page in the coming weeks. “This campaign is all about creativity and fun, we’re looking for the wacky, weird and wonderful,” said Whelan. “Everyone has an idea floating around in their head, so this is their opportunity to potentially see it come to life! The main aim here is to showcase Ireland’s originality and have a bit of craic in the process.” Karina Corbett