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Angel Investor (Individual)

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Investments

10

Portfolio Exits

6

About Hunter Walk

Hunter Walk is a San Francisco-based angel investor who typically invests $10k - $25k in young companies. Walk prefers to invest in early stage consumer tech/product companies with a strong geographic preference for companies in the Bay Area. He aims to bring value to his portfolio companies with user generated content and multiple monetization models as well as product and marketing. He also brings expertise in acquisitions and helps his portfolio companies with strategic investment considerations.

Hunter Walk Headquarter Location

United States

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Latest Hunter Walk News

Investments in Creator Economy Startups Hit $2 Billion; An Interview With Homebrew’s Hunter Walk

Jun 24, 2021

June 23, 2021 4:00 PM PDT The deals & debut section of this newsletter is always hopping—and that’s starting to show up in the numbers. Investors have poured at least $2 billion into U.S.-based creator economy startups so far this year, according to data compiled by The Information. For the full list of VC-backed startups, tune in next week when we launch our creator economy database. Ahead of then, I talked to Hunter Walk, partner at seed-stage venture capital firm Homebrew, about why investors seem to have suddenly woken up to the sector. Walk attributes some of the influx to a new generation of investors who grew up on Tumblr and YouTube and understand startups serving internet celebrities can get big. “Part of venture is trying to figure out, as a young venture capitalist, where you have a competitive advantage against people who have been investing for 5, 10, 15, 20 years,” Walk, 47, said in an interview from San Francisco. “New cycles that have potential also gain momentum when you have new investors who need new areas to write checks into. If they choose wisely, then they have pioneered a new area.”  That’s why there’s a critical mass of investors focusing on creator economy and crypto startups, he said. This generation of digital natives is founding influencer-focused startups, too. “They’re not just operators, they’re creators themselves. They’re not just MBAs, they’re also artists. They come from these worlds,” he said. The market has also become big enough to garner investor interest, he said, thanks to multiplying revenue streams for creators, such as merchandise and features such as ticketing and tips. A former YouTube product manager who worked on products such as AdSense that lets creators collect ad-revenue, Walk left Google in 2013 to co-found Homebrew. Over the past decade, he saw internet fame go from a “joke to an aspiration” and people turn hobbies into side gigs and businesses. He’s excited about startups that use software to solve pain points for creators. “We like the idea that creators don’t have to become sales people, accountants, or finance wizards in order to build great businesses,” he said. Homebrew led the October 2020 seed round for Stir, which helps creators track earnings and manage their money. And about a month later, his firm invested in Superpeer, which offers livestreams and one-on-one video calls for creators and fans. Homebrew makes about 8 to 10 investments per year. Increasingly VCs themselves are becoming creators, building their own audiences and personal brands online. Walk, who has 250,000 Twitter followers and blogs regularly, encourages VCs to pursue social media, podcasting or writing—but only if they enjoy doing it. “If they enjoy creating, they should turn off the part of their mind that says ‘how does this help me win,’” he said. “Don’t do any of these things just because your peers are doing them. That stuff ends up being less effective than they’re hoping.”  As for missed opportunities, Walk wishes he had invested in celebrity shout-out platform Cameo, saying he and CEO Steven Galanis never met early on. Since his fund concentrates on early-stage deals, he can’t come back in later rounds with a big investment like some venture firms that have raised $1 billion-plus funds. “I need to believe in them before other people do. Once they have lots of believers, it’s probably too late for me,” Walk added. Here’s what else is going on... Big Number Kuaishou, TikTok’s major rival in China, hit 1 billion global monthly active users, the company said . Like TikTok, it offers short-form videos and live-streaming. The Tencent-backed company had a blockbuster IPO in Hong Kong earlier this year. Deals & Debuts Twitter now lets users easily share their tweets within Instagram Stories on iOS. Previously, users would take screenshots and post them to Instagram. Overheard “Your ability to see all humans as truly equal is really built by having closeness with other people, experiencing things with them, walking in other people's shoes, developing friendships — and gaming has the ability to do that, unlike anything else,”  Xbox executive Sarah Bond said in an interview with Axios . Bond, who is Black, called for more diversity in gaming. “If there are only certain types of games or certain types of voices or certain modes or access is not accessible to all creators, that effect is muted.” The number of Black people in the gaming industry has remained around 2% for the past 30 years, according to networking and advocacy group Black In Gaming . What’s That Trend Some LGBTQ+ creators are using Doja Cat’s song “Kiss Me More” to address assumptions people make about them, like that working out at the gym as a man must mean they’re interested in women. What We’re Reading and Watching  • David Dobrik was the king of YouTube. Then he went too far. ( Rolling Stone ) • TikTok parent ByteDance rolls out web version of Douyin to attract new users ( The South China Morning Post ) • The creator economy comes of age as a market force ( Entrepreneur )  Thank you for reading the Creator Economy Newsletter! I’d love your feedback, ideas and tips: kaya@theinformation.com . If you think someone else might enjoy this newsletter, please pass it forward or they can sign up here: https://www.theinformation.com/newsletters/creator-economy   Kaya Yurieff is a reporter at The Information covering the creator economy. She previously worked at CNN. Based in New York, she can be reached at kaya@theinformation.com or on Twitter at @kyurieff . Homebrew partner Hunter Walk. Photo courtesy of Homebrew Most popular stories this Week

Hunter Walk Investments

10 Investments

Hunter Walk has made 10 investments. Their latest investment was in ArthurAI as part of their Seed VC on December 12, 2019.

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Hunter Walk Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/11/2019

Seed VC

ArthurAI

$3.3M

Yes

3

9/19/2019

Seed VC

Thingtesting

$0.3M

Yes

3

5/22/2019

Series A

Projector

$9M

Yes

3

10/2/2014

Series A

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$99M

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10

7/22/2014

Series A

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$99M

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10

Date

12/11/2019

9/19/2019

5/22/2019

10/2/2014

7/22/2014

Round

Seed VC

Seed VC

Series A

Series A

Series A

Company

ArthurAI

Thingtesting

Projector

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Amount

$3.3M

$0.3M

$9M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

3

3

3

10

10

Hunter Walk Portfolio Exits

6 Portfolio Exits

Hunter Walk has 6 portfolio exits. Their latest portfolio exit was Lever on August 05, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/5/2022

Acquired

$99M

1

1/26/2022

Acquired

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$99M

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10

11/9/2021

Acquired

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$99M

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10

2/4/2015

Acquired

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$99M

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10

8/4/2014

Acq - Talent

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$99M

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10

Date

8/5/2022

1/26/2022

11/9/2021

2/4/2015

8/4/2014

Exit

Acquired

Acquired

Acquired

Acquired

Acq - Talent

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

1

10

10

10

10

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