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Venture Capital
hudsonptr.com

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Investments

91

Portfolio Exits

24

Funds

3

About Hudson Ventures

Hudson Ventures is a New York venture capital firm with over $170 million of capital under management. We have decades of experience in operating and growing technology companies, and have successfully managed every phase of a company's life cycle. Our expertise enables us to add value in both leading investment syndicates and co-investing with other venture funds. We invest primarily in early stage technology companies in the Northeast. Our focused geographic strategy supports a close working relationship with our portfolio companies and helps to facilitates their rapid growth.

Hudson Ventures Headquarter Location

535 Fifth Avenue 14th Floor

New York, New York, 10017,

United States

(212) 644-9797

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Latest Hudson Ventures News

Poindexter Systems Closes $8m Round of Funding

Jun 19, 2018

September 07, 2004 08:31 AM Eastern Daylight Time NEW YORK--( BUSINESS WIRE )--Sept. 7, 2004--   Company Closes One of the Largest Rounds of Private Equity in the Online Advertising Market in 2004   Poindexter Systems, Inc., a leading provider of next-generation ad serving and optimization technologies that enable marketers to maximize the performance and profitability of their online advertising campaigns, today announced it has secured an $8 million round of funding led by new investors Blue Chip Venture Company (BCVC) and WallerSutton 2000, LP ("WallerSutton"). Existing investors Hudson Ventures and Echelon Ventures also participated in the round. This financing will allow Poindexter to further accelerate revenue and customer growth in their core markets, as well as expand into untapped sectors of the online advertising market. "In speaking with existing Poindexter customers, it was immediately apparent that the company has delivered to market a suite of products that dramatically improves the accuracy and effectiveness of online campaigns for enterprise customers and publishers," said Mark Wright, director at Blue Chip Venture Company and the leader of Blue Chip's marketing and media technology practice. "We were impressed by Poindexter's ability to quickly respond to the needs of advertisers and agencies for more sophisticated analysis and targeting of online audiences. Additionally, the management team has a proven ability to execute in rapidly growing markets, which positions the company for great success." With online advertising expected to reach $8.4 billion in 2004, a 27% increase over 2003 according to Jupiter Research, Poindexter is well positioned to seize substantial market share. Poindexter will use the funds to further expand its product development efforts on the Poindexter POE offering, increase its US sales force, and launch highly targeted sales initiatives in several new market segments where the demand for increased online advertising is growing rapidly. "WallerSutton seeks out only the most compelling marketing and media investments," said Bill Ingram, a founding partner of WallerSutton. "Poindexter's amazing growth is a testament to its ability to anticipate the evolving needs of online marketers and build the capability to meet these needs. We are confident that they will continue to emerge as the clear leader in this growing space." As part of this round of funding, both Mr. Wright and Mr. Ingram will join Poindexter's Board of Directors. Poindexter's POE suite, the industry's first real-time statistical modeling platform, is composed of the Media Optimization(TM), Creative Optimization(TM) and Brand Optimization(TM) suite of products. POE uses traditional direct marketing principles and techniques such as clustering and predictive modeling to determine the most responsive audience for an advertiser and the most appropriate message for each member of that audience. "The confidence of our new and existing investors demonstrates Poindexter's momentum with customers and partners. With recent customer additions such as T-Mobile, Delta Song and Eddie Bauer, it is clear that Poindexter is rapidly becoming the solution of choice in helping to maximize online advertising campaigns," said Rich Person, president and CEO of Poindexter. "With investment firms behind us such as WallerSutton, BCVC, Hudson Ventures and Echelon Venture, we are confident that they will play an instrumental role in our continued growth and success." About Blue Chip Venture Company Headquartered in Cincinnati, OH with an office in Stamford, CT, Blue Chip has over $600 million in capital under management. One major area of investment practice is in the area of media and marketing technology. The mission of this practice is to identify the best next stage media and marketing technology early stage companies and ensure that these companies have sufficient capital, sufficient "been there" advice and sufficient industry connections to define and dominate their respective niches. About WallerSutton WallerSutton 2000, LP ("WallerSutton") is a $165 million private equity fund focused on the media and communications industries. WallerSutton seeks to leverage its broad array of relationships - in cable television, broadcasting, publishing, outdoor media, new media, information technology, and other communications and technology businesses and services - to support the growth and management of its portfolio companies. For more information, please visit www.wallersutton.com . About Echelon Ventures Echelon Ventures seeks to maximize shareholder value by investing $1-5 million in credible, experienced management teams who are building a New England-based company that has developed and demonstrated proof of concept of a proprietary enabling technology. For more information, please visit www.echelonventures.com . About Hudson Ventures Hudson Ventures is a $180 million venture fund that has invested in over 50 early stage technology companies since 1996. With a strong focus on enterprise software companies serving the financial services and online advertising and marketing industries, Hudson works closely with its management teams to facilitate rapid growth. For more information, please visit www.hudsonventures.com . About Poindexter Systems Poindexter Systems, Inc. is the leading provider of performance optimization technologies that enable direct marketers to maximize the performance and profitability of their online marketing efforts. The company's Progressive Optimization Engine(TM) (POE) is the industry's first real-time statistical modeling platform that uses clustering and predictive modeling to identify audience viewing behavior and automatically deliver the right message to maximize response through any digital channel. Using Poindexter's flagship POE(TM) Optimization Suite, companies such as America Online, American Express, Continental Airlines, and T-Mobile have significantly enhanced the accuracy and effectiveness of their online advertising initiatives, maximizing their budget efficiency and customer response. For more information, call (212) 741-4222 or visit our visit Web site at www.poindextersystems.com .

Hudson Ventures Investments

91 Investments

Hudson Ventures has made 91 investments. Their latest investment was in Semperis as part of their Series B on May 5, 2020.

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Hudson Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/13/2020

Series B

Semperis

$40M

Yes

9

6/23/2014

Seed VC

Elderscan

$1.5M

Yes

1

1/10/2013

Series F

GlobalServe

$3.28M

No

1

4/9/2012

Series C

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$99M

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0

8/30/2011

Unattributed VC - II

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$99M

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0

Date

5/13/2020

6/23/2014

1/10/2013

4/9/2012

8/30/2011

Round

Series B

Seed VC

Series F

Series C

Unattributed VC - II

Company

Semperis

Elderscan

GlobalServe

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Amount

$40M

$1.5M

$3.28M

$99M

$99M

New?

Yes

Yes

No

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Co-Investors

Sources

9

1

1

0

0

Hudson Ventures Portfolio Exits

24 Portfolio Exits

Hudson Ventures has 24 portfolio exits. Their latest portfolio exit was GlobalServe on October 12, 2016.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

10/12/2016

Acquired

1

7/21/2016

Acquired

$99M

2

9/5/2014

Acquired

$99M

2

4/3/2013

Acquired

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10

8/7/2012

Acquired

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10

Date

10/12/2016

7/21/2016

9/5/2014

4/3/2013

8/7/2012

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

Acquirer

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Sources

1

2

2

10

10

Hudson Ventures Fund History

3 Fund Histories

Hudson Ventures has 3 funds, including Hudson Venture Partners III LP.

Closing Date

Fund

Fund Type

Status

Amount

Sources

2/10/2012

Hudson Venture Partners III LP

Early-Stage Venture Capital

Withdrawn

$17M

1

11/30/2000

Hudson Venture Partners II LP

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$99M

10

12/1/1997

Hudson Venture Partners I LP

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$99M

10

Closing Date

2/10/2012

11/30/2000

12/1/1997

Fund

Hudson Venture Partners III LP

Hudson Venture Partners II LP

Hudson Venture Partners I LP

Fund Type

Early-Stage Venture Capital

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Status

Withdrawn

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Amount

$17M

$99M

$99M

Sources

1

10

10

Hudson Ventures Team

14 Team Members

Hudson Ventures has 14 team members, including current Founder, Senior Managing Director, Lawrence Howard.

Name

Work History

Title

Status

Lawrence Howard

Founder, Senior Managing Director

Current

Catherine A. Allen

Chief Executive Officer

Current

Charlie Federman

Chief Financial Officer

Current

John P. Truehart

Chief Financial Officer

Current

Kim Goh

Senior Managing Director

Current

Name

Lawrence Howard

Catherine A. Allen

Charlie Federman

John P. Truehart

Kim Goh

Work History

Title

Founder, Senior Managing Director

Chief Executive Officer

Chief Financial Officer

Chief Financial Officer

Senior Managing Director

Status

Current

Current

Current

Current

Current

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