Predict your next investment

Angel Investor (Individual)

See what CB Insights has to offer

Investments

3

About Henrik Torstensson

Henrik Torstensson Headquarter Location

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Henrik Torstensson News

The purpose behind Lifesum

Dec 7, 2020

The co-founders of Lifesum, Henrik Torstensson and Marcus Gners, tell us about their driving forces and the rise of digital self-care solutions. Share: Unhealthy eating habits is an increasing issue in the western world. In the US alone, 70% of the population is classified as overweight. Although the problem is accelerating, it is also preventable. Personalized nutrition software company, Lifesum, is on a mission to improve lives through better eating habits in a fun and easy way. We met the company founders Henrik Torstensson and Marcus Gners, to talk about the rise of digital self-care solutions. Lifesum, founded in Stockholm, helps millions of users around the world improve their diets. With 45 million registered users and a service available in 11 languages, Lifesum frequently ranks among the top 10 in App Store's Health & Fitness category. They recently partnered up with Amazon Halo and were also highlighted at Apple’s WWDC20 conference for their innovative approach to personalized nutrition using technology. What’s your main goal at Lifesum? HT: We want to enable people to lead healthier and happier lives. Health is universally important — something everyone cares about, no matter who they are, and I truly feel that we can make a difference in a lot of peoples’ lives. I see our influence not just on an individual level, but on a larger scale. We’ve built a service that makes a difference for a large number of people and while making the world a little better is good, touching a lot of people is so much better. "We’ve built a service that makes a difference for a large number of people" MG: We hear lots of stories from a variety of users who have found that using our platform has made them happier. The stories are very different. Some of our customers are feeling lethargic and a bit overweight, so they want to learn how to eat and live smarter. Having a digital service like Lifesum that helps you along during the day, encouraging, reminding, and teaching you what to do as you go along can be a game-changer. Sometimes we encounter people with very arduous life journeys. Being a companion on the journey into who that person wants to be is amazing. When did you know that you were onto something big? HT: We knew that we were working on something worthwhile pretty early on. We saw the holistic health trend rise as smartphones started taking over. We noticed a gap in services that helped users improve their diets and wanted to use our experience from online entertainment to approach this problem in a modern, user-centric way. We launched in 2013 and had a big milestone already in 2014 when Lifesum was highlighted in Apple’s keynote 2014. The feature boosted our confidence and escalated our desire to enter the US, which now is our biggest market. Lifesum embeds their mission in their day-to-day life at the office. What does it take to succeed in digital health? MG: If you’re looking to succeed in the field of digital health, you need to find an angle from which to approach the pertinent issues. What is useful to individuals and to larger groups of people? How do they actually think and act? Being consumer-centric and treating your users like consumers, not patients, while constantly measuring how well you are delivering value is a good formula that will take you far. Health is hard for everyone. Making it fun and inspiring is key. You need to be able to create something that utilizes existing technological innovations, even though regular people don’t really care about that. They’re simply looking for something that can change their lives and help them to solve the problems they have. "Being consumer-centric and treating your users like consumers, not patients, while constantly measuring how well you are delivering value is a good formula that will take you far." TH: Lifesum is a unique, high-value solution in one of the fastest-growing segments within the large nutrition, wellness & fitness market. That’s probably why we have managed to attract a loyal international user-base. What kind of people do you surround yourself with? TH: We are cause-driven. You only have one life, why not make the most of it? Lifesum is creating a self-sustaining connected ecosystem of healthy living and leveraging the billions of data points collected to refine and further enhance the personalized user experience. That’s a pretty interesting place to be. Today´s top talent needs meaning and strong “why’s” when choosing where to work. At Lifesum we work with one of the biggest problems in the world. To compete at a global level, we need many perspectives so diverse talent is important for us. We have more than 20 nationalities and a 50/50 gender split in the office. This leads to better ideas, but also to a fun and interesting workplace. New product feature brainstorm. You’ve managed to stay afloat in an industry that’s ever-changing. What advice would you give to your younger self? HT: It takes a long time to build a company that has an impact. With that in mind, I'd tell my younger self to "Focus on solving users' needs, make the company stronger every year and refuse to give up." I'd tell my younger self to "Focus on solving users' needs, make the company stronger every year and refuse to give up." The Stockholm office is filled with sunlight. Article published Sep 3, 2020, written by

Henrik Torstensson Investments

3 Investments

Henrik Torstensson has made 3 investments. Their latest investment was in Teamtailor as part of their Angel on October 10, 2015.

CBI Logo

Henrik Torstensson Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

10/1/2015

Angel

Teamtailor

$0.8M

Yes

1

2/12/2015

Seed VC

Subscribe to see more

$99M

Subscribe to see more

10

9/5/2013

Seed VC - II

Subscribe to see more

$99M

Subscribe to see more

10

Date

10/1/2015

2/12/2015

9/5/2013

Round

Angel

Seed VC

Seed VC - II

Company

Teamtailor

Subscribe to see more

Subscribe to see more

Amount

$0.8M

$99M

$99M

New?

Yes

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

1

10

10

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.