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Corporation
FOOD & BEVERAGES | Alcoholic Beverages
theheinekencompany.com

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Investments

10

Portfolio Exits

3

Partners & Customers

10

About Heineken

Heineken owns and manages a portfolio of beer brands and is a leading brewer in terms of sales volume and profitability. Heineken has a wide international presence through a global network of distributors and breweries.

Heineken Headquarter Location

Tweede Weteringplantsoen 21

Amsterdam, 1017 ZD,

Netherlands

+31 20 523 9239

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Expert Collections containing Heineken

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Heineken in 1 Expert Collection, including Alcohol Tech.

A

Alcohol Tech

13 items

Companies focused on the production, distribution, and consumption of alcohol. This collection includes companies such as craft distilleries, e-commerce platforms, mobile apps, connected appliances, and alcohol substitutes, among others.

Heineken Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Heineken Rank

Research containing Heineken

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CB Insights Intelligence Analysts have mentioned Heineken in 2 CB Insights research briefs, most recently on Jun 30, 2021.

Latest Heineken News

Premiumisation strategic priority, to launch brands from Heineken: UBL-Business Journal

Dec 13, 2021

Premiumisation strategic priority, to launch brands from Heineken: UBL-Business Journal By Premiumization of the beer market is a “strategic priority” for United Breweries Ltd (UBL) and the company has plans to introduce brands from the global portfolio of Heineken, the Dutch multinational, which now owns a majority stake, said a top company official. Besides, the company would continue to drive the mainstream portions through a category penetration share gain route, which contributes a larger chunk of the business. Presently, the Indian beer market is “underpenetrated” and it has “immense” potential led by factors including a sizeable young population, growing prosperity and rising urbanisation, said UBL CEO and Managing Director Rishi Pardal. “Other than beer penetration, our other strategic priority is premiumization of the market. Today the premium segment of the beer market is a small portion of the overall beer market. “While we continue to drive the mainstream portions through a category penetration share gain route, we are also focused on how we can premiumize the portfolio in the long run,” Pardal told PTI. Heineken, which owns a 61.5 per cent stake in UBL, sees India as a “significant market”, with an ambition to scale as one of the company’s top markets in the foreseeable future. The company is seeing beer consumption back “in line with pre-pandemic levels”, he added. Earlier this year, Heineken had acquired additional ordinary shares in UBL on June 23, taking its shareholding in the company from 46.5 per cent to 61.5 per cent. When asked as to whether UBL has any plans to expand its portfolio by adding more brands from Heineken’s global portfolio to tap the growing Indian premium beer market, Pardal answered in the affirmative. Pardal did not share information about the Heineken’s brands, that UBL is considering to introduce here, but noted that “some brands are under evaluation and we will launch each at the right time.” “Our plans are starting with the consumer and understanding what their needs are and based on that where we think a significant gap in meeting the current demand is, we will not be shy of introducing brands from Heineken’s portfolio,” he said. He further said that “this is a very good platform for us to reach and understand the consumer’s need and marry that with a huge portfolio of brands Heineken has worldwide.” Meanwhile, Pardal also added that UBL’s Kingfisher as a brand and as a product has a large franchise in India and would like to continue to drive that as well. “This is all about driving Kingfisher and complementing it with the portfolio from Heineken,” he added. UBL may initially import the new foreign brands here but in the long-term, it would go for localised production through its network of breweries across the country, which is its “strength”, Pardal added. Over expansion of UBL in the smaller tier III and below markets, Pardal said there are already 90,000 outlets that are sanctioned by various state governments. “To us, the game is how do we expand the depth of consumption in outlets,” he said, adding “our conversation with the state governments is how to expand the outlet universe itself.” In states such as Telangana and Rajasthan, more outlets are added and in Delhi, there is a radical policy change, wherein they have moved from a corporation plus a private shop market to a private model only. “There are changes that are happening. Wherever there is an opportunity to have an outlet we will be present and our job is to make beer more aspirational and acceptable to people so that we can drive category penetration,” Pardal added. Besides the domestic market, UBL also exports to several other markets. “There are some markets, where a large number of Indian expats are living and crave for a taste of Kingfisher There we supply directly or have some licensing arrangements with Heineken. They can manufacture and service the market and we earn some royalty,” said Pardal, adding UBL has a number of models tapping foreign markets. In FY 2020-21, UBL’s revenue was at Rs 10,183.40 crore. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Heineken Investments

10 Investments

Heineken has made 10 investments. Their latest investment was in United Breweries as part of their Corporate Minority - P2P on June 6, 2021.

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Heineken Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/21/2021

Corporate Minority - P2P

United Breweries

Yes

2

6/11/2020

Corporate Minority

Double Dutch

Yes

4

9/5/2019

Corporate Minority

Gallia

Yes

1

6/10/2019

Corporate Minority

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10

8/3/2018

Corporate Minority - P2P

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$99M

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10

Date

6/21/2021

6/11/2020

9/5/2019

6/10/2019

8/3/2018

Round

Corporate Minority - P2P

Corporate Minority

Corporate Minority

Corporate Minority

Corporate Minority - P2P

Company

United Breweries

Double Dutch

Gallia

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Amount

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

2

4

1

10

10

Heineken Portfolio Exits

3 Portfolio Exits

Heineken has 3 portfolio exits. Their latest portfolio exit was Heineken China on April 29, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

4/29/2019

Divestiture

1

1/16/2018

Divestiture

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10

4/12/2013

Acquired - II

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10

Date

4/29/2019

1/16/2018

4/12/2013

Exit

Divestiture

Divestiture

Acquired - II

Companies

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Valuation

Acquirer

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Sources

1

10

10

Heineken Acquisitions

16 Acquisitions

Heineken acquired 16 companies. Their latest acquisition was Namibia Breweries on November 15, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

11/15/2021

$99M

Acquired

1

11/15/2021

$99M

Corporate Majority - P2P

4

2/2/2021

Other

$99M

Acquired

1

11/2/2020

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$99M

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10

10/28/2020

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$99M

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10

Date

11/15/2021

11/15/2021

2/2/2021

11/2/2020

10/28/2020

Investment Stage

Other

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Acquired

Corporate Majority - P2P

Acquired

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Sources

1

4

1

10

10

Heineken Partners & Customers

10 Partners and customers

Heineken has 10 strategic partners and customers. Heineken recently partnered with Waze on June 6, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

6/25/2021

Partner

Waze

United States

Social Responsibility Takes Center Stage In Latest Alcohol Marketing Campaigns.

Marketing Dive reporter Asa Hiken notes that , through this partnership , Heineken N.V. is `` leveraging Waze 's in-app mobile ad offering to strengthen its standing as a brand that cares about responsible drinking . ''

2

4/12/2021

Vendor

BlueConic

United States

Heineken USA Joins CDP Leader BlueConic

What : In a Q&A format , Kennedy and Ngo will examine how Heineken is strengthening their direct relationship with customers by leveraging BlueConic 's CDP to not only collect and unify their first-party data , but also activate it to provide more personalized experiences .

2

2/16/2021

Vendor

Blue Yonder

United States

3

2/9/2021

Vendor

Aviatrix

United States

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10

12/11/2020

Partner

Philips, Nouryon, and Signify

Netherlands

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10

Date

6/25/2021

4/12/2021

2/16/2021

2/9/2021

12/11/2020

Type

Partner

Vendor

Vendor

Vendor

Partner

Business Partner

Waze

BlueConic

Blue Yonder

Aviatrix

Philips, Nouryon, and Signify

Country

United States

United States

United States

United States

Netherlands

News Snippet

Social Responsibility Takes Center Stage In Latest Alcohol Marketing Campaigns.

Marketing Dive reporter Asa Hiken notes that , through this partnership , Heineken N.V. is `` leveraging Waze 's in-app mobile ad offering to strengthen its standing as a brand that cares about responsible drinking . ''

Heineken USA Joins CDP Leader BlueConic

What : In a Q&A format , Kennedy and Ngo will examine how Heineken is strengthening their direct relationship with customers by leveraging BlueConic 's CDP to not only collect and unify their first-party data , but also activate it to provide more personalized experiences .

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Sources

2

2

3

10

10

Heineken Team

26 Team Members

Heineken has 26 team members, including former President, Scott Hunter.

Name

Work History

Title

Status

Scott Hunter

President

Former

Alexis Nasard

President, Chief Marketing Officer

Former

Laurence Debroux

JCDecaux, Sanofi, and Merrill

Chief Financial Officer

Former

Markus Pamula

Chief Financial Officer

Former

Lesya Lysyj

Chief Marketing Officer

Former

Name

Scott Hunter

Alexis Nasard

Laurence Debroux

Markus Pamula

Lesya Lysyj

Work History

JCDecaux, Sanofi, and Merrill

Title

President

President, Chief Marketing Officer

Chief Financial Officer

Chief Financial Officer

Chief Marketing Officer

Status

Former

Former

Former

Former

Former

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