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Corporation
MEDIA (TRADITIONAL) | Television
hmnads.com

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Partners & Customers

10

About Health Media Network

Health Media Network is a point-of-care media company that offers customizable specialty health networks providing educational, condition specific, and engaging content in medical offices and healthcare systems.

Health Media Network Headquarter Location

9 Old Kings Highway South

Darien, Connecticut, 6820,

United States

212-358-4000

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Health Media Network Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Health Media Network Rank

Latest Health Media Network News

‘Not reinventing the content wheel’: Why Meredith is admitting its videos into doctors’ offices

Nov 10, 2020

Thousands of TVs in doctors’ offices across the U.S. will now display video content from several Meredith brands by using Health Media Network’s existing relationships with healthcare providers. This three-year-long alliance between the publisher and the network is a play to not only give advertisers more options reaching waiting room audiences, but to expand beyond the pharmaceutical advertisers that most often pay to have a presence there. Now while patients are waiting for their appointment, they will be able to watch content from People, Better Homes & Gardens, Shape, EatingWell, Parents and Health, among others. The content is not created uniquely for the partnership with Health Media Network, though. Instead, the content will be curated from existing videos that were recently published on other Meredith channels and fits the description of being “engaging, informational and relaxing,” according to Matt Petersen, svp of strategic content at Meredith. Essentially, this gives new monetization opportunities to video that is collecting advertising revenue elsewhere, like on YouTube or connected TV. “It’s not a bad idea in the sense that they’re using existing assets to repurpose and remonetize them,” said Paul Greenberg, CEO of digital video consulting firm Butter Works, adding that the margins on doing that is almost 100%. “You’re not reinventing the content wheel.” As part of a revenue share model, both Meredith and HMN will be selling ad inventory to all of their respective advertising partners. And on Meredith’s end, the publisher will be offering branded content opportunities as well. However, one issue Greenberg said he sees with this model is that it’s hard to pin-point exactly how many people are watching, how long they watched and who those people are. There are a variety of other factors, including is the television volume on. All that will limit the publisher’s and the network’s ability to report back to advertisers on those KPIs. Christopher Culver, CEO of Health Media Network, would not disclose the total number of doctors’ offices that are in the network, but said that the company garners 350 million impressions annually through its programming in 204 out of the 210 total designated marketing areas in the continental U.S. He added that there is a broad mix of the types of doctors, ranging from primary care physicians to specialists. One media buyer that spoke on the condition of anonymity said that this was a strange time for a publisher to enter into this type of partnership simply due to the fact that in the coronavirus pandemic, telemedicine has been a rapidly growing means to healthcare. And telemedicine is expected to be a lasting behavior that lingers even after the pandemic is over, they said. The buyer added that typically 10% of their pharmaceutical client’s budgets go to in-office advertising at primary care physicians, but because of coronavirus, they have been pulling back on in-office spending in particular. Meredith is not new to doctors’ offices, however. Its Targeted Media Health division has been operating as the publisher’s point-of-care solution for advertisers wanting to reach people in the waiting room. However, until this partnership, the division has only been able use print products, including special health editions of Time and People as well as special covers on magazines that feature advertising spots. Through those means, 95% of the advertising revenue came from marketers in the pharmaceutical category, said John Kenyon, the managing director of Targeted Media Health. The goal with this new video initiative is that by using content from a variety of publications that all have very different focus areas, the division will be able to sell more non-endemic advertiser into those ad placements. Related Member Exclusive

Health Media Network Acquisitions

5 Acquisitions

Health Media Network acquired 5 companies. Their latest acquisition was Healthcare News Network on March 06, 2018.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

3/6/2018

$99M

Acquired

1

3/6/2018

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$99M

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10

3/6/2018

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$99M

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10

5/8/2013

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$99M

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10

5/1/2013

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$99M

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0

Date

3/6/2018

3/6/2018

3/6/2018

5/8/2013

5/1/2013

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Acquired

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Sources

1

10

10

10

0

Health Media Network Partners & Customers

10 Partners and customers

Health Media Network has 10 strategic partners and customers. Health Media Network recently partnered with Meredith on November 11, 2020.

Date

Type

Business Partner

Country

News Snippet

Sources

11/10/2020

Partner

United States

Meredith Corporation And Health Media Network Join Forces To Launch Strategic Advertising And Content Alliance

NORWALK , Conn. , and NEW YORK , Nov. 10 , 2020 / PRNewswire / -- Health Media Network , a leading Point of Care and OOH media company , and Meredith Corporation - Get Report today announced a first-to-market strategic alliance that brings Meredith Corporation 's trusted content to doctors ' offices throughout the country .

4

9/9/2020

Partner

United States

Health Media Network Expands Digital Advertising Footprint with Spectrio Deal

Our partnership with Spectrio will allow us to put relevant advertiser messaging in front of individuals who are managing their personal wellness journeys within a diagnostic setting , '' said Christopher J. Culver , CEO of Health Media Network .

2

6/4/2019

Partner

United States

Health Media Network Partners with the Mighty to Educate and Empower Millions of People Facing Health Challenges - Health Media Network

of Care company , announced a new partnership with The Mighty , a digital health community created to empower and connect people facing health challenges .

1

3/8/2017

Partner

United States

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10

6/28/2016

Partner

United States

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10

Date

11/10/2020

9/9/2020

6/4/2019

3/8/2017

6/28/2016

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Country

United States

United States

United States

United States

United States

News Snippet

Meredith Corporation And Health Media Network Join Forces To Launch Strategic Advertising And Content Alliance

NORWALK , Conn. , and NEW YORK , Nov. 10 , 2020 / PRNewswire / -- Health Media Network , a leading Point of Care and OOH media company , and Meredith Corporation - Get Report today announced a first-to-market strategic alliance that brings Meredith Corporation 's trusted content to doctors ' offices throughout the country .

Health Media Network Expands Digital Advertising Footprint with Spectrio Deal

Our partnership with Spectrio will allow us to put relevant advertiser messaging in front of individuals who are managing their personal wellness journeys within a diagnostic setting , '' said Christopher J. Culver , CEO of Health Media Network .

Health Media Network Partners with the Mighty to Educate and Empower Millions of People Facing Health Challenges - Health Media Network

of Care company , announced a new partnership with The Mighty , a digital health community created to empower and connect people facing health challenges .

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Sources

4

2

1

10

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Health Media Network Team

7 Team Members

Health Media Network has 7 team members, including current Chief Executive Officer, President, Christopher Culver.

Name

Work History

Title

Status

Christopher Culver

Chief Executive Officer, President

Current

Joseph Quinn

Chief Financial Officer

Current

Larry Newman

Chief Operating Officer, Executive Vice President

Current

Joe Petrosino

LifeScript, Healthline Media, Rodale, Meredith, and Walt Disney Enterprises

Chief Revenue Officer

Current

Carlo DiMarco

Executive Vice President

Current

Name

Christopher Culver

Joseph Quinn

Larry Newman

Joe Petrosino

Carlo DiMarco

Work History

LifeScript, Healthline Media, Rodale, Meredith, and Walt Disney Enterprises

Title

Chief Executive Officer, President

Chief Financial Officer

Chief Operating Officer, Executive Vice President

Chief Revenue Officer

Executive Vice President

Status

Current

Current

Current

Current

Current

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