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Corporation
BUSINESS PRODUCTS & SERVICES | Advertising, Marketing & PR
hakuhodo-global.com

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Investments

11

Portfolio Exits

1

Partners & Customers

7

About Hakuhodo

Hakuhodo is an integrated marketing solutions company. The firm's network links over 150 offices in 20 countries as well as partnerships with more than 3,000 clients. The firm uses research and big data and digital expertise to develop innovative creative solutions for clients.

Hakuhodo Headquarter Location

Akasaka Biz Tower Akasaka, Minato

Tokyo,

Japan

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Research containing Hakuhodo

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CB Insights Intelligence Analysts have mentioned Hakuhodo in 1 CB Insights research brief, most recently on Aug 23, 2019.

Latest Hakuhodo News

Hakuhodo DY : Presentation Material (Medium-Term Business Plan) for FY2020 (with Commentary)

Jun 4, 2021

06/04/2021 | 02:03am EDT Message : *Required fields Good afternoon. My name is Masayuki Mizushima, and I am the Representative Director & President of Hakuhodo DY Holdings Inc. Please allow me to provide an explanation on the progress we are making under the Hakuhodo DY Group's Medium-Term Business Plan. We have been moving forward with a variety of initiatives in accordance with the Medium-Term Business Plan you can see here, which runs through FY2023. Due to the COVID-19 pandemic, our view of the economy and advertising market, which underpins the Medium-Term Business Plan, has changed greatly. For that reason, at the time of the release of our financial results for the first half of FY2020, we announced that we had withdrawn the numerical targets of the current Medium-Term Business Plan. Today, I will explain the progress we are making with various initiatives amid the accelerating shift to complete digitalization, which is the cornerstone of the Medium-Term Business Plan. 1 First, let me discuss operating income before amortization of goodwill. Operating income excluding investment projects, after adjustments and before amortization of goodwill, was stable in the first year of the Medium-Term Business Plan, a period in which we pursued not only M&A but also proactive strategic investments in such areas as human resources and the development of data and system infrastructure. In the second year of the plan, various factors had a significant negative impact on the Hakuhodo DY Group's performance, including the declaration of states of emergency and the rapid decline in economic activities due to the COVD-19 pandemic. While we were able to secure ¥48.5 billion in operating income excluding investment projects, after adjustments and before amortization of goodwill, the above factors resulted in a year-on-year decrease. Facing the sudden deterioration in our profit/loss environment, we started to implement emergency measures to reduce costs and began examining the feasibility of medium- to long-term cost structure reforms. In addition, changes in sei-katsu-sha behavior, lifestyles, and client needs are occurring at a rapid pace, and we are thus working to innovate the services we provide from the perspectives of marketing DX and media DX. I will now explain some specific actions we are taking, so please see the next slide. 2 First, I will talk about marketing DX. The shift to complete digitalization has been accelerating due in part to people refraining from going outside and avoiding direct contact with others as a result of the pandemic. Amid these conditions, there has been a greater number of opportunities to establish direct touchpoints between sei-katsu-sha and companies through such means as owned media and apps. Accordingly, we are witnessing a growing need for marketing DX, which involves innovating the marketing activities of companies to better respond to these direct touchpoints and cater to the new environment. To that end, we developed new solutions and built a structure for responding to DX needs in CRM, EC/D2C, owned media, stores, and other business domains. Next, I will discuss media DX. Last year, we announced our next-generation model for the advertising media business, Advertising as a Service (AaaS). Upon doing so, we began the provision of new integrated operations services for advertising media. With advances in digital technology, the ways sei-katsu-sha come in contact with information have been diversifying through the use of various media, devices, and platforms. Furthermore, sei-katsu-sha are now constantly connected. Accordingly, reaching across a wide range of media and platforms, it is expected that companies' marketing communication initiatives will be more effective. AaaS is a next-generation model for the advertising media business that emphasizes the transition from businesses focused on advertising space transactions to businesses focused on maximizing advertising effects. We aim to maximize the effects of advertising and contribute to the business growth of companies through the provision of integrated operations services for advertising media based on this model. 3 Furthermore, we established HAKUHODO DX_UNITED, a strategic organization that implements DX for companies in an integrated manner through a two-pronged approach incorporating marketing DX and media DX. HAKUHODO DX_UNITED spans the three companies Hakuhodo Inc., Hakuhodo DY Media Partners Inc., and D.A.Consortium Inc., and brings together eight expert functions and roughly 700 specialists in various domains from these three companies. Going beyond the perspectives of enhancing efficiency and reducing costs, HAKUHODO DX_UNITED will implement value-creating DX that uncovers latent demand and encourages new preferences and actions in sei-katsu-sha to create better lifestyles and a better society. 4 This is an excerpt of the original content. To continue reading it, access the original document here . Attachments

Hakuhodo Investments

11 Investments

Hakuhodo has made 11 investments. Their latest investment was in Data Bridge as part of their Corporate Minority on March 3, 2021.

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Hakuhodo Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

3/11/2021

Corporate Minority

Data Bridge

Yes

1

4/27/2020

PIPE

GROWWW Media Co.

Yes

2

2/12/2020

Seed

Vegibus

Yes

1

11/28/2014

Corporate Minority

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$99M

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10

4/15/2014

Corporate Minority - II

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$99M

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10

Date

3/11/2021

4/27/2020

2/12/2020

11/28/2014

4/15/2014

Round

Corporate Minority

PIPE

Seed

Corporate Minority

Corporate Minority - II

Company

Data Bridge

GROWWW Media Co.

Vegibus

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Amount

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

1

2

1

10

10

Hakuhodo Portfolio Exits

1 Portfolio Exit

Hakuhodo has 1 portfolio exit. Their latest portfolio exit was Shift-One on August 09, 2017.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/9/2017

Acquired

Undisclosed Investors

1

Date

8/9/2017

Exit

Acquired

Companies

Valuation

Acquirer

Undisclosed Investors

Sources

1

Hakuhodo Acquisitions

2 Acquisitions

Hakuhodo acquired 2 companies. Their latest acquisition was Ailove Digital on May 18, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

5/18/2021

Corporate Majority

1

4/1/2013

Corporate Majority

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$99M

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10

Date

5/18/2021

4/1/2013

Investment Stage

Corporate Majority

Companies

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Valuation

Total Funding

$99M

Note

Corporate Majority

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Sources

1

10

Hakuhodo Partners & Customers

7 Partners and customers

Hakuhodo has 7 strategic partners and customers. Hakuhodo recently partnered with Sumitomo Corporation on January 1, 2020.

Date

Type

Business Partner

Country

News Snippet

Sources

1/31/2020

Partner

Sumitomo Corporation

Japan

Hakuhodo, Sumitomo start semi-essential goods sharing service test

Hakuhodo Inc. will continue to work with external partners to actively develop new business with the goal of realizing sei-katsu-sha -- led smart cities , and creating new lifestyles of the future ... • Test period : February 1 to mid-April 2020 .

1

5/13/2019

Partner

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10

1/15/2019

Partner

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10

12/6/2018

Partner

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10

12/4/2018

Partner

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10

Date

1/31/2020

5/13/2019

1/15/2019

12/6/2018

12/4/2018

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Sumitomo Corporation

Country

Japan

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News Snippet

Hakuhodo, Sumitomo start semi-essential goods sharing service test

Hakuhodo Inc. will continue to work with external partners to actively develop new business with the goal of realizing sei-katsu-sha -- led smart cities , and creating new lifestyles of the future ... • Test period : February 1 to mid-April 2020 .

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Sources

1

10

10

10

10

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